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Series 2. Business and Professional Materials, 1940-2005 (continued)
Client projects: commercial/for-profit work, 1958-2004, undated
Business materials, arranged by client, for commercial/for-profit radio and television advertisements produced by Tony Schwartz. The clients range from local New York businesses (Bamberger’s Department Store, Kavanagh's Furniture Store, TV Shopper, etc.) to international companies (Apple, CBS, Excedrin, Pepsi-Cola, etc.). The bulk of the material consists of scripts, correspondence, and research materials, such as newspaper clippings, surveys and brochures. Other material includes photographs, posters, storyboards, American Federation of Television and Radio Artists HR reports, receipts and contracts.

Please note some commercial clients might also be found in other series.
BOX-FOLDER 113/1 The 800 Marketing Group scripts, contracts, correspondence, and work orders, 1997-04-30-1997-10-29
Radio and television scripts, contracts, correspondence, and work orders for 1-800-ACCIDENT, 1-800-BANKRUPT, and 1-800-LAWYERS radio spots.
Possibly 1-800-COCAINE.
BOX-FOLDER 113/2 AAUP, Adelphi University scripts, correspondence,and other material, 1985-09-09-1990-12-19
Includes scripts, correspondence, contracts, research, and an American Federation of Television and Radio Artists HR report.
Chapter of the American Association of University Professors.
BOX-FOLDER 113/3 AAUP, Rutgers University scripts, correspondence, and report, 1990-08-07-1996-01-31
Includes an American Federation of Television and Radio Artists HR report.
Chapter of the American Association of University Professors.
BOX-FOLDER 113/4 AAUP, University of Rhode Island scripts, correspondence, and research materials, 1984-09-21-1986-12-24
Chapter of the American Association of University Professors.
BOX-FOLDER 113/5 Jim S Adler, attorney, scripts, correspondence, and other material, 1994-03-30-1994-05-19
Also includes research materials and contracts.
BOX-FOLDER 113/6 Aetna Insurance Company scripts, correspondence, and research materials, 1988-04-03-1988-09-01
Relates to an Aetna study of public attitudes toward the insurance crisis.
BOX-FOLDER 113/7 AHSC (Architecture for Health Science & Commerce) scripts, 1988-05-13-1988-06-24
BOX-FOLDER 113/8 Alexander's scripts, correspondence, and research, 1990-11-18-1991-03-18
BOX-FOLDER 113/9 American Assurance Underwriters Group scripts and correspondence, 1987-08-07-1987-11-09
BOX-FOLDER 113/10 America's Industrial Heritage Project correspondence, 1992-08-14-1992-08-19
BOX-FOLDER 113/11 American Security Systems scripts, 1983-02-07-1983-11-22
BOX-FOLDER 114/1 Amsterdam News scripts, contract, and research materials, 1988-12-01-1989-07-24
Intended voice actor: Bill Tatum.
Apple Computer, 1989-1992
BOX-FOLDER 114/2, 7 Scripts, 1989-07-28-1989-11-28
BOX-FOLDER 114/3 Research materials, 1992-07-08-1992-07-14
BOX-FOLDER 114/4 "Love letters from people who are changing the world" report, 1989
Fan letters from Apple clients.
BOX-FOLDER 114/5 Business correspondence, 1989-06-12-1989-10
Contracts and letters.
BOX-FOLDER 114/6 Interviews, 1989-01-12-1989-11
BOX-FOLDER 114/2, 7 Scripts, 1989-07-26-1992-07-17
BOX-FOLDER 114/8 Archer/Malmo advertising agency, 1996-03-04-1997-03-13
BOX-FOLDER 114/9 Asia Society research, interview, and correspondence, 1981-03-06-1986-07-31
Includes an interview with Chinese-American composer Chou Wen-chung.
BOX-FOLDER 115/1 Associated Builders and Owners of New York correspondence, 1983-04-29-1983-05-03
AT&T, 1985-1995
See also Landco Labs, Inc. receipts .
BOX-FOLDER 115/2 Articles and correspondence, 1995-08-14-1995-11-03
BOX-FOLDER 115/3 Scripts and correspondence, 1985-10-29-1986-02-14
Includes original artwork of puppet master dangling various media.
BOX-FOLDER 115/4 Scripts and contracts, 1991-01-23-1991-09-09
Includes an American Federation of Television and Radio Artists HR report.
BOX-FOLDER 115/5 Research, 1990-12-31-1991-02-21
BOX-FOLDER 115/6-7 Language line scripts, research, and correspondence, 1990-1992
BOX-FOLDER 115/8 B Smith's Restaurant scripts and research materials, 1987-02-05-197-06-15
Bamberger's Department Store, 1976-1984
BOX-FOLDER 115/9 Sunday shopping, 1980-10-03
BOX-FOLDER 115/10-11 Scripts, 1982-11-30-1983-09-23
BOX-FOLDER 116/1-2 Scripts, 1982-01-11-1982-11-29
BOX-FOLDER 116/3-5 Scripts, 1984
BOX-FOLDER 116/6 Scripts, 1983-10-10-1984-02-11
BOX-FOLDER 116/7-9 Scripts, 1976-10-25-1979-03-08
Scripts in order by date recorded.
Includes materials for an anti-shoplifting campaign.
BOX-FOLDER 117/1-3 Scripts, 1980-01-01-1981-12-28
Scripts in order by date recorded.
BOX-FOLDER 117/4 Bayer aspirin scripts, undated
Two scripts for extra strength aspirin.
BOX-FOLDER 117/5 Baystate Medical Center correspondence and scripts, 1986-07-01
BOX-FOLDER 117/6 Beep Masters scripts for various television commercials, 1959-11-02-1961-01-06, undated
Clients/products include: General Electric, Post Sugar Crisp cereal (with story board), Vic Tanny Silver Anniversary, Bazooka Bubble Gum, Manager Hotels Coffee, Old Gold Spin Filters, Jell-O, La Rosa Spaghetti, and Procter & Gamble. Most scripts are undated. Grey Advertising, Inc. appears to have been involved with most of the projects.
It is not known what Beep Masters signifies in the context of Tony Schwartz's work. It is possible that beeps were signified by the red pencil dots after each line of dialog in the script. They could have been markers used for editing purposes in audio or film.
BOX-FOLDER 117/7 Bell Telephone correspondence, 1990-07-19-1990-12-28
See also Landco Labs, Inc. receipts .
BOX-FOLDER 117/8 Beth Israel Medical Center scripts, contracts, and research materials, 1992-01-1993-03-02
Includes an American Federation of Television and Radio Artists HR report.
BOX-FOLDER 117/9 Alan Bleviss, voice actor, scripts, 1988-12-29-1998-08-06
Advertising scripts intended for voice actor Alan Bleviss, who frequently worked with Tony Schwartz. Included are scripts representing the following clients: Greenmarkets, League of Voluntary Hospitals, Emergency Medical Services, Competitive Long Distance Coalition, Friends of Ruth Messinger, TAFT, WQXR, Bredesen for Governor, Bose, ULTRALIFE, 1010 WINS, Patrolmen's Benevolent Association, Journey of the Heart, Cricket, Senator Jay Rockefeller, Public Citizen, West Virginia Citizen Action Group, Society of Orthopedic Surgeons, Inc., New York City Fire Department, Solomon Relihan & Blake, Green '93, New York Power Authority, Alliance for Quality Education, Naumburg Bandshell, Organ Donor Awareness, New York City Police Foundation, Handgun Control, AT&T, Crimestoppers, Rutgers AAUP, Kavanagh, Families Concerned About AIDS, Military Families Support Network, Congregation B'nai Jeshurun, Adelphi AAUP, Coalition for Zoning Law Enforcement, and Department of Investigation.

There is one 8x10 inch photograph of Tony Schwartz and Alan Bleviss recording together, signed by Alan Bleviss.
Blue Cross & Blue Shield, 1985-1986
BOX-FOLDER 117/10 Access America scripts and correspondence, 1985-08-31-1986-02-13
Access America is also Blue Cross Blue Shield.
BOX-FOLDER 117/11 Empire Blue Cross & Blue Shield scripts and correspondence, 1985-08-12-1986-01-14
Includes Greater New York Safety Council public service announcements.
Brouillard Communications.
BOX-FOLDER 117/12 Spanish spot scripts, 1985-08-19-1985-09-23
Boardroom Reports, 1987-1992
See also Landco Labs, Inc. receipts , "How to Use Radio Advertising Most Effectively," and "Puncturing Advertising Myths."
BOX-FOLDER 117/13 I-Power scripts, correspondence, and research materials, 1991-11-18-1992-06-24
BOX-FOLDER 117/14 Scripts and research materials, 1987-07-20-1991-02-25
Intended for: Bob Landers voice actor.
BOX-FOLDER 118/1-2 Bottom line scripts, correspondence, ad mats, and research materials, 1990-09-26-1991-06-14
Includes an American Federation of Television and Radio Artists HR report.
See also New York City Police Foundation .
BOX-FOLDER 118/3 Bristol Myers correspondence, 1976-03-13-1991-10-03
Regarding a breast cancer project and an oil industry project.
Business Week, 1973-1985
BOX-FOLDER 118/4 Scripts and research materials, 1973-07-1985-10-21
Magazine and scripts. Two reports titled "Report on a Cassette Program for Business Week" and "Continuing Report on Audio-cassettes for Business Week."
"Trout and Ries" written on original folder.
BOX-FOLDER 118/5 Research materials, 1973-04
One report titled "A Study of Advertising Decision-makers."
Cablevision, 1993-1994
BOX-FOLDER 118/6 Scripts, 1993-07-02-1993-10-01
BOX-FOLDER 118/7 Contracts, correspondence, and research materials, 1993-04-1994-01-21
Includes an American Federation of Television and Radio Artists HR report and three photographs of antennas.
BOX-FOLDER 118/8 Café 43 scripts and correspondence, 1988-05-11
CBS Radio, 1974-1992
BOX-FOLDER 118/9 Scripts and contracts, 1991-09-1992-12-07
Includes an American Federation of Television and Radio Artists HR report.
See also Landco Labs, Inc. receipts .
BOX-FOLDER 118/10 Research and correspondence, 1974-04-03-1993-07-19
BOX-FOLDER 119/1 CBS Television Network script, 1959-08
"Through a Glass, Darkly" script from the religious program Lamp Unto My Feet.
Tony Schwartz was documentary recordist.
BOX-FOLDER 119/2 Center for Science in the Public Interest correspondence and scripts, 1985-03-22-1991-01-02
Includes Martin Himmel Health scripts.
See also Martin Himmel Health Foundation .
BOX-FOLDER 119/3 Clicquot Champagne scripts, correspondence, and research, 1988-06-1996-10-04
Intended for voice actor: Mireille Guiliano.
Coliseum Books, 1990-2001
BOX-FOLDER 119/4 Correspondence, 1994-11-26-2001-04-09
BOX-FOLDER 119/5 Scripts, 1990-12-03-1996-12-23
Intended for voice actor: Bob Sevra.
BOX-FOLDER 119/6 Tony Schwartz client list, undated
Compiled lists of Tony Schwartz's commercial clients. It is unknown who compiled the older lists, but Tony Schwartz compiled the newer list for the Library of Congress. One list each of political, public service, and commercial clients.
See also PSA client list .
BOX-FOLDER 119/7 Committee for National Health Insurance material, 1989-1990-08-22
BOX-FOLDER 119/8 Committee Opposed to State-Tech scripts and research, 1974-09-18-1976-12-01
BOX-FOLDER 119/9 Compoz correspondence and scripts, 1986-05-15-1986-12-16
See also Bantron in Schwartz's PSA clients.
BOX-FOLDER 119/10 Cooper Square Bookstore scripts, 1990-04-13-1990-04-14
See also Landco Labs, Inc. receipts .
BOX-FOLDER 119/11 Cosmosol material, 1991-03-27-1991-11-25
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