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Series 4. Subject Files, 1912-2005 (continued)
Marshall McLuhan, circa 1960-2005
Consists of published and unpublished materials relating to Marshall McLuhan, including typescripts of McLuhan publications and transcripts of taped recordings related to McLuhan that are in the Schwartz collection.
Arranged alphabetically by topic.
See also the McLuhan correspondence file , McLuhan symposium content , and McLuhan book material used in teaching .
BOX-FOLDER 177/13-15 General, circa 1960-2005
BOX-FOLDER 227/4 McLuhan article clippings, 1968-04 , 1968-08
Two article clippings: "All of the Candidates Are Asleep," by Marshall McLuhan, August 10, 1968, pages 34, 36 (torn along three edges); a series of pages on fashion, text, illustrations, and layout by McLuhan and others at Fordham University, photographs by Ken Heyman, Harper's Bazaar, April 1968, pages 149-168.
BOX-FOLDER 178/2-3 Laws of the Media manuscript, 1980
BOX-FOLDER 178/4 Speech transcript, 1973-12
BOX-FOLDER 178/5 They Became What They Beheld manuscript, circa 1960-1980
BOX-FOLDER 178/6 Transcripts (MM 1-10), circa 1960-1980
Includes a table of contents.
BOX-FOLDER 178/7 Transcripts (MM 11-20), circa 1960-1980
BOX-FOLDER 178/8 Transcripts (MM 21-42), circa 1960-1980
BOX-FOLDER 179/1 Transcripts (MM 43-62), circa 1960-1980
BOX-FOLDER 179/2 Transcripts (MM 63-82), circa 1960-1980
BOX-FOLDER 179/3 Transcripts (MM 83-101), circa 1960-1980
BOX-FOLDER 179/4 Transcripts (MM 106-116), circa 1960-1980
BOX-FOLDER 179/5 Understanding New Media, 1960
Smoking, circa 1960-2005
Primarily consists of clippings and photocopies of published materials related to smoking and anti-smoking movements in the 1980s and 1990s, including material on proposed tobacco advertising bans, the Cipollone tobacco liability case, and various smoking ordinances in New York City.
Arranged alphabetically by name of individual, organization, and topic.
Additional anti-smoking materials may be found throughout the collection, particularly in Series 2, Client projects: public service announcements (PSAs) . Look under names of specific clients as well as under entries beginning with "Anti-smoking ..." The general anti-smoking files in Series 2 contain interview transcripts; photographs, postcards, posters, and drawings; research materials; and PSA scripts.
BOX-FOLDER 190/8 Addiction, circa 1960-2005
BOX-FOLDER 190/9 Advertising and marketing, circa 1960-2005
BOX-FOLDER 190/10 Advertising ban, circa 1960-2005
BOX-FOLDER 191/1 African Americans, circa 1960-2005
BOX-FOLDER 191/2 Air travel, circa 1960-2005
BOX-FOLDER 191/3-4 Antismoking campaigns (non-Schwartz), circa 1960-2005
BOX-FOLDER 191/5 Business and career costs, circa 1960-2005
BOX-FOLDER 191/6 Dr. William Cahan, circa 1960-2005
BOX-FOLDER 191/7 Cancer, circa 1960-2005
BOX-FOLDER 191/8 Celebrity illness and death, circa 1960-2005
BOX-FOLDER 191/9 Cigarette ad examples, circa 1960-2005
BOX-FOLDER 191/10 Cipollone tobacco liability case, circa 1990-2005
BOX-FOLDER 192/1 Costs of smoking, circa 1960-2005
BOX-FOLDER 192/2 Demographics, circa 1960-2005
BOX-FOLDER 192/3 Dresner-Sykes survey, circa 1960-2005
BOX-FOLDER 192/4 K.H. Ginzel research, circa 1960-2005
BOX-FOLDER 192/5 Health effects, circa 1960-2005
BOX-FOLDER 192/6 Illustrations, circa 1960-2005
BOX-FOLDER 192/7 Legislation, circa 1960-2005
BOX-FOLDER 192/8 Litigation, circa 1960-2005
BOX-FOLDER 192/9 Merchants of Death, circa 1960-2005
BOX-FOLDER 192/10-11 New York City, circa 1960-2005
BOX-FOLDER 193/1-2 New York City and state smoking restriction proposals, circa 1960-2005
BOX-FOLDER 193/3 Overseas marketing, circa 1960-2005
BOX-FOLDER 193/4 Philip Morris annual report, 1985
BOX-FOLDER 193/5 Philip Morris Magazine, 1986-1989
BOX-FOLDER 230/12 Bill of Rights 200th anniversary brochure from Philip Morris Companies and the National Archives, circa 1991
Brochure, 16x13 1/2 inches, 4 pages, promoting the 200th anniversary of the U.S. Bill of Rights.
BOX-FOLDER 193/6 Politics, circa 1960-2005
BOX-FOLDER 193/7 Public attitudes, circa 1960-2005
BOX-FOLDER 193/8 Quitting smoking, circa 1960-2005
BOX-FOLDER 193/9 Secondhand smoke (passive smoking), circa 1960-2005
BOX-FOLDER 193/10 Smokefree environments, circa 1960-2005
BOX-FOLDER 194/1-2 Smokefree workplace, circa 1960-2005
BOX-FOLDER 194/3 Smokeless cigarettes, circa 1960-2005
BOX-FOLDER 194/4 Smokeless tobacco, circa 1960-2005
BOX-FOLDER 194/5 Smoking and Health Reporter, circa 1960-2005
BOX 194-195 Smoking and tobacco (general), circa 1960-2005
BOX 194 (4 folders)
BOX 195 (4 folders)
BOX-FOLDER 195/5 Sports and athlete sponsorship, circa 1960-2005
BOX-FOLDER 195/6 Tisch controversy, 1985-1995
BOX-FOLDER 195/7 Tobacco industry executives, circa 1960-2005
BOX-FOLDER 195/8 Tobacco sponsorship of arts, circa 1960-2005
BOX-FOLDER 195/9 Transportation, circa 1960-2005
BOX-FOLDER 195/10 Bonnie Vierthaler, circa 1960-2005
BOX-FOLDER 195/11 World Health Organization, circa 1960-2005
BOX-FOLDER 195/12 Worldwatch Institute, circa 1960-2005
BOX-FOLDER 195/13 Youth, circa 1960-2005

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