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Series 2. Business and Professional Materials, 1940-2005 (continued)
Client projects: advertising and marketing agencies, 1973-1999
Contains files related to Schwartz's work with other media consultants and advertising experts. The most consistent and important of these collaborators was Joseph Napolitan, with whom Schwartz joined in with numerous special projects over a three decade period.
BOX-FOLDER 53/1 Correspondence, clippings and other materials concerning the Bynum Consulting Group, 1989-1990, undated
Principal correspondent is Peter Bynum.
BOX-FOLDER 53/2 Correspondence, interviews and other materials concerning Dresner-Sykes and Associates, 1983-1984, undated
Contains an interview of Tony Schwartz by the Initiative News Report from June 7, 1983.
See also Dresner, Sykes, Jordan and Townsend .
BOX-FOLDER 53/3 J. Walter Thompson Company, 1982-1983
BOX-FOLDER 53/4 John Marttila, 1979-1980, undated
Includes proposal papers for the National Political Archives, as well as print ads for campaigns worked on by Marttila including those for Delaware Senator Joseph Biden and Detroit, Michigan, Mayor Coleman Young.
Joe Napolitan, 1973-1999
Material in this section consists of various business papers related in particular to Schwartz's frequent collaborator, Joe Napolitan.
See also Joe Napolitan correspondence and the Joe Napolitan subject file .
BOX 53-54 General files, 1975-1995
BOX 53 (5 folders)
BOX 54 (3 folders)
BOX-FOLDER 54/4-9 Memos, 1975-1980
BOX 55-56 Journals, 1979-1986
BOX 55 (4 folders)
BOX 56 (1 folder)
Copies of Joe Napolitan's personal journals for 1979, 1982-1984, and 1986.
Subjects, 1973-1999
Arranged alphabetically by subject or person.
BOX-FOLDER 56/2 "100 Things I Have Learned in 30 Years as a Political Consultant," 1986
Contains typewritten manuscripts and a published copy of Napolitan's pamphlet.
BOX-FOLDER 56/3-4 "1912 and 1916," circa 1996
Contains typewritten manuscripts and research material for an article by Napolitan comparing the 1912 and 1916 presidential elections to the 1996 election.
BOX-FOLDER 56/5 Casinos for Atlantic City campaign plan, 1976
BOX-FOLDER 56/6 Citizens for Economy in Government, 1973-1974
See also the Citizens for Economy in Government campaign .
BOX-FOLDER 56/7 Daily News, 1979, undated
BOX-FOLDER 56/8 Democratic Consortium, 1977-1987
BOX-FOLDER 57/1 Memo summarizing the Michael Dukakis presidential campaign, 1988
See also Michael Dukakis 1988 presidential election campaign materials and a subject file about the campaign .
BOX-FOLDER 57/2 Department of Health, Education, and Welfare, 1976-1979, undated
BOX-FOLDER 57/3 Memo to Dr. Ralph Hirschhorn, 1985-03-05
BOX-FOLDER 57/4 Correspondence with Michel Bongrand about the International Association of Political Consultants (I.A.P.C.), 1985
Language: In French and English.
BOX-FOLDER 57/5 Local Initiatives Support Corporation, 1999
Police recruitment file.
BOX-FOLDER 57/6-7 Memos concerning the Walter Mondale presidential campaign, 1984
See also Walter Mondale campaign .
BOX-FOLDER 57/8 National health, 1977-07-06-1977-08-04
BOX-FOLDER 57/9 New York, 1975
BOX-FOLDER 57/10 Correspondence with police Chief Dennis Nowicki concerning communications, 1995-04-08-1995-04-25
Original folder labeled "Charlotte-Mecklenburg correspondence."
BOX-FOLDER 57/11 Correspondence with Dan Overmeyer, 1979-04-08-1979-05-09
BOX-FOLDER 57/12 Memoranda to Valerie Giscard d'Estaing, President of France, During 1974 Presidential Election, 1974-04-18-1979-05-09
Typewritten manuscript and bound report by Napolitan.
BOX-FOLDER 220/5 Photograph of Joe Napolitan and Tony Schwartz at work in Schwartz's studio, 1981
Black and white photograph by Harvey Shaman, 10 3/4x7 1/2 inches.
BOX-FOLDER 58/1 Media Lobbying, Inc., 1980-1982
See also Planned Reactions, Inc.
BOX-FOLDER 58/2-5 Michael Rowan Group, 1988-1994
See also Rowan Group correspondence .
BOX-FOLDER 58/6 SFM Media Services, 1975-undated
Client projects: political campaigns, 1956-1997
Contains files related to Schwartz's work with politicians and other political clients. Types of material found include correspondence, radio and television advertisement scripts (including drafts), contracts, financial and legal documents, photographs, political campaign fliers, and surveys and other research conducted by outside media consultants.
Arranged by last name of client.
BOX-FOLDER 59/1 List of clients, 1956-1965, undated
Material consists of several lists of Tony Schwartz clients, political and commercial. Includes a set of index cards listing clients and fees between 1956 and 1965.
BOX-FOLDER 59/2 Correspondence and scripts for the Robert Abrams campaign, 1976-undated
Material for an unspecified Robert Abrams campaign for New York State attorney general.
BOX-FOLDER 59/3 Correspondence and client papers for the Joe Anastasi campaign, 1972, undated
Material for Joe Anastasi's 1972 campaign for U.S. representative from Maryland, including a survey of political attitudes and a separate survey of radio listenership in Montgomery County.
BOX-FOLDER 59/4 Correspondence, scripts, press releases, clippings, and client papers for the John B. Anderson campaign, 1980, undated
Material for Stewart Mott's independent campaign supporting Congressman John B. Anderson's bid to secure the 1980 Republican Party nomination for president.
BOX-FOLDER 59/5 Scripts and client papers for the Daniel Angiolillo campaign, 1993-1994, undated
Material for Daniel D. Angiolillo's 1993 campaign for judge of the court of Westchester, New York, including radio and TV scripts and an invitation for Angiolillo's induction ceremony.
BOX-FOLDER 59/6 Scripts and client papers for the Jose Arraras campaign, 1972, undated
Material for Jose Enrique Arraras's 1972 campaign for mayor of San Juan, Puerto Rico, primarily scripts for radio ads in manuscript form.
Most of the material is written in Spanish, with some English translation.
BOX-FOLDER 59/7-8 Correspondence, scripts, press releases, clippings, and client papers for the George K. Arthur campaign, 1985, undated
Material for George K. Arthur's 1985 campaign for mayor of Buffalo, New York, including a polling report for the election and a bound set of position papers by Arthur.
BOX-FOLDER 59/9 Correspondence, scripts, and client papers for the Sondra Bachety campaign, 1985, undated
Material for Sondra Bachety's 1985 campaign for the Suffolk County legislature, including campaign literature for opponent Paul Aniboli.
BOX-FOLDER 59/10 Correspondence, scripts, and client papers for the Max Bacon campaign, 1988, undated
Material for Max E. Bacon's 1988 campaign for U.S. representative from the state of Missouri.
BOX-FOLDER 59/11 Scripts, clippings, and client papers for the Don Bailey campaign, 1986, undated
Material for Donald A. Bailey's 1986 campaign for U.S. senator from the commonwealth of Pennsylvania.
BOX 59-60 Correspondence, scripts, and client papers for the Stewart Bainum campaign, 1986, undated
BOX 59 (1 folder)
BOX 60 (1 folder)
Material for Stewart Bainum's 1986 campaign for U.S. representative from the commonwealth of Pennsylvania, including an analysis of opponent Connie Morella's political vulnerabilities prepared by firm Scott Wolf & Associates.
BOX-FOLDER 60/2 Scripts and client papers for the Juane Baker campaign, circa 1970s-undated
Material for Juane A. Baker's campaign for Michigan State House of Representatives, including the transcript of an interview with Baker from which quotations were extracted for the radio scripts.
BOX-FOLDER 60/3-5 Correspondence, scripts, clippings, and client papers for the Bill Baxley campaign, 1986, undated
Material for William J. Baxley's 1986 campaign for governor of the State of Alabama, including a copy of a U.S. Department of Agriculture investigation into the conduct of Baxley's opponent Harold G. Hunt while Hunt was an official with the Agricultural Stabilization and Conservation Service.
BOX-FOLDER 60/6 Scripts and other materials for the Birch Bayh campaign, 1973-1974, undated
Material for an unspecified campaign by Birch E. Bayh, consisting of a press release from Bayh's U.S. senate office, and an analysis of political attitudes in the state of Indiana.
BOX-FOLDER 60/7 Scripts and client papers for the Jerome Becker campaign, 1982, undated
Material for Jerome M. Becker's 1982 campaign for judge of New York's Surrogate Court for Manhattan.
BOX-FOLDER 61/1-2 Correspondence, scripts, clippings, and client papers for the Jeff Bingaman campaign, 1982, undated
Material for Jeff Bingaman's 1982 campaign for U.S. senator from New Mexico, including the script for a telephone survey.
BOX-FOLDER 61/3-4 Correspondence, scripts, clippings, and client papers for the Al Blumenthal campaign, 1973, undated
Material for Albert H. Blumental's 1973 campaigns for the Democratic mayoral primary and for mayor of New York City, New York.
BOX 61-63 Correspondence, scripts, clippings, and client papers for the Phil Bredesen campaign, 1987, undated
BOX 61 (6 folders)
BOX 62 (7 folders)
BOX 63 (2 folders)
Material for Phil Bredesen's 1987 campaign for mayor of Nashville, Tennessee, including at least one script for Bredesen's campaign to replace victor Bill Boner's vacant seat in the U.S. House of Representatives. Includes surveys of political attitudes in Nashville and a confidential report on running a negative campaign against Boner.
BOX-FOLDER 229/4 Advertisement paste-ups for the Phil Bredesen campaign, 1987
Three different ad [poster?] paste-ups, each black and white and approximately 23 1/2x14 1/2 inches, for Phil Bredesen's 1987 campaign for mayor of Nashville, Tennessee. Text and photographic images are pasted onto medium-weight illustration boards, each with an attached tissue overlay.
BOX-FOLDER 63/3-7 Correspondence, scripts, clippings, and client papers for the Phil Bredesen campaign, 1994, undated
Material for Phil Bredesen's 1994 campaign for governor of Tennessee, including a script for a telephone public opinion poll, storyboards for television ads, and a travel schedule for political consultant Joseph Napolitan.
BOX 201 Digital color prints of Joseph Napolitan and Phil Bredesen, -1994
Two color still-frame images, probably captured from an advertising video for Bredesen's 1994 campaign.
Note appended to Bredesen image: "Bredesen still frame. Try take 13 at 09:31. Take 12, 8:36."
BOX-FOLDER 64/1 Correspondence, scripts, and client papers for the Jack Brown campaign, 1972, undated
Material for Jack Brown's 1972 campaign for U.S. representative for Arizona's 4th Congressional District.
BOX-FOLDER 64/2 Correspondence, scripts, and client papers for the Bill Burlison campaign, 1980, undated
Material for Bill Burlison's 1980 reelection campaign for U.S. representative for Missouri's 10th Congressional District.
BOX-FOLDER 64/3 Correspondence and other materials for the Campaign for New Priorities, 1992, undated
BOX-FOLDER 64/4 Correspondence, scripts, and client papers for the David Carley campaign, 1977-1978, undated
Material for David Carley's 1978 Democratic primary campaign for governor of Wisconsin.
BOX-FOLDER 64/5 Scripts for the Bob Carr campaign, 1974, undated
Material for Bob Carr's 1974 campaign for U.S. representative from Michigan.
BOX-FOLDER 64/6 Press releases, clippings, and client papers for the Bob Carr campaign, 1976-1980, undated
Material for Bob Carr's 1976 reelection campaign for U.S. representative from Michigan, including newspaper articles referencing Tony Schwartz's suit against Carr for nonpayment of fees.
BOX-FOLDER 64/7 Correspondence and client papers for the Larry Carr campaign, 1970
Material for Larry Carr's 1970 Alaskan gubernatorial campaign, including two reports analysing why the campaign failed.
Original folder titled "Lessons from Alaska - Carr campaign - 1970."
BOX 64-65 Clippings, itineraries, and client papers for the Jimmy Carter campaign, 1976
BOX 64 (6 folders)
BOX 65 (7 folders)
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