Contact information:
Catalog Record:
The following terms have been used to index the description of this collection in the Library's online catalog. They are grouped by name of person or organization, by subject or location, and by occupation and listed alphabetically therein.
The bulk of the collection was purchased from Tony Schwartz in 2007; two additional installments were donated by Tony Schwartz's family in 2010.
No further additions to the collection are expected.
The collection was processed by Carla Arton, Harrison Behl, Sheryl Fowler, Callie Holmes, Jonathan Horrocks, David Jackson, Maya Lerman, Marsha Maguire, Adam Thaxter, Tricia Van Ryn, and Celeste Welch, with the assistance of Nicholas Moore and Greg Surber, 2008-2011.
Restrictions may exist on copying, quoting, or publishing materials included in
the collection. For additional information, contact a reference librarian in the
Textual and graphic materials in the Tony Schwartz Collection are open for
research. Advance notice is required; contact a reference librarian in the
The films, videocassettes, and many of the sound recordings that are included in the collection are not yet available to researchers. For information concerning availability, contact a reference librarian in the Recorded Sound Reference Center.
Some of the audiotapes in the collection are available in digital form in the
Researchers wishing to cite this collection should include the following information: [Container number, eg., Box 3], or [Audio tape number, eg., RYB 2480], Tony Schwartz Collection, Motion Picture, Broadcasting and Recorded Sound Division, Library of Congress.
Tony Schwartz, 1923-2008, was a media consultant, radio host and producer, educator, author, folk music documentarian and collector, and sound designer whose work has influenced many different aspects of the audiovisual landscape of the late 20th and early 21st centuries. He is most commonly associated with the “Daisy ad” he helped develop for Lyndon Baines Johnson’s 1964 presidential campaign against Barry Goldwater, a spot that aired only once but that nevertheless had a game-changing effect on political advertising. In the promotion of public health and civic issues, too, Schwartz applied innovative advertising and marketing techniques, most notably with a sustained series of campaigns against smoking and tobacco companies. So powerful was his first anti-smoking ad -- the first such ad ever produced -- that the tobacco industry voluntarily stopped advertising on radio and television.
Less widely known but hardly less significant than his work in advertising was Schwartz's inventive use of audio technology. Over the length of his career, Tony Schwartz pioneered many techniques and approaches to working with sound. He embraced recording technologies developed during World War II, not only adopting the reel-to-reel tape recorder as early as 1945, but also adapting it: he modified an early commercial tape recorder for portability by adding a shoulder strap and an internal power source. With the recorder slung over his shoulder, he ventured onto the streets of New York to record what he heard, from the sounds of nature to the unpredictable and rich variety of sounds produced by people.
Born August 19, 1923, Tony Schwartz was educated at Peekskill High School and the Pratt Institute. After a stint in the Navy during World War II, he began his advertising career as an art director. Schwartz's spur-of-the-moment purchase of a Webster wire recorder soon pointed him in a new direction, however. Deeply interested in folk music, he recorded radio programs such as
Tony Schwartz lived with a pronounced agoraphobia that prevented him from traveling beyond a small section of Manhattan, specifically the area known for much of his life as Postal Zone 19. His ability to discover and capture the stories, songs, games, and everyday sounds of work and play in that lively New York neighborhood, combined with the sheer size and wealth of his folk music collection, led, nevertheless, to a productive relationship with both Folkways and Columbia Records. Schwartz’s first two releases on Folkways,
Schwartz's Folkways records received widespread attention, and he reentered advertising with a focus on sound as the primary means of communicating with an audience. He produced effective radio and television commercials for national brands such as Coca Cola, AT&T, Betty Crocker, and many more. Following the success and controversy of the “Daisy” political ad, Schwartz recorded thousands of spots for local, state, and national candidates, including Lyndon Johnson, Jimmy Carter, Edward Kennedy, Hubert Humphrey, Tom Foley, and Daniel Moynihan. Warren Rudman, a former Republican senator from New Hampshire, noted that "Tony Schwartz, as much as any person, laid the foundation for modern political advertising."
Later in his career, Schwartz consulted for various interest groups and organizations. He used the skills he developed in commercial and political advertising to focus attention on issues of public health and safety that were of personal interest to him, such as gun control, environmental protection, and combating tobacco use. Schwartz created anti-smoking campaigns for clients such as the American Cancer Society, Citizens for a Tobacco-Free Society, and the Non-smoker’s Rights Association. He also took on issues in his neighborhood and city, vigorously defending John Jay College for Criminal Justice from closure and supporting the New York City Patrolmen’s Benevolent Association (PBA).
Schwartz also worked as an educator. He shared the Schweizer Chair at Fordham University with Marshall McLuhan and taught courses in media theory for the Harvard University School of Public Health and Social Behavior, Emerson College, New York University’s Tisch School of the Arts, and the John Jay College of Criminal Justice. Focusing on his theories about communication and the use of audiovisual media in social and political discourse, Schwartz taught from his home office, communicating with his students via the telephone and incorporating sound and visual elements to illustrate his lectures.
Tony Schwartz made little distinction between his professional and personal activities; he worked almost exclusively from his home for much of his career and the voices of his wife, Reenah, and his children, Kayla and Anton, may be heard on many his recordings. Schwartz's business activities grew and developed from interests that he explored first as hobbies, such as recording sound and collecting folk music. His curiosity about communication through electronic media introduced him to Marshall McLuhan and resulted in his reputation as a published media theorist. His innovative advertising work led to influential political consulting, and he later used these skills to support causes and social issues that mattered to him personally. As a result, the rich collection of material he left behind defies easy classification.
The Tony Schwartz Collection consists of multiple formats of material containing the products of his work as a media consultant, audio documentarian, author, radio producer, media theorist, and educator, as well as the research, consultation, preparation and editing, testing, and revision that led to his published textual and media-based works. Also included are published writings and videos about Schwartz, correspondence with colleagues and clients, and extensive files about people, organizations, and topics that interested Schwartz during his long and productive career.
The Biographical and Personal Materials series contains folders of material on Schwartz's early life, although these materials are not extensive. There are also photographs, biographical materials, and artifacts relating to colleagues and members of his family; publications and documentation relating to his health; family and other personal correspondence; awards and honorary degrees; publications and publicity materials concerned with Schwartz; and extensive documentation on the collection itself created by Schwartz and various interns and employees. Extremely useful, these collection lists, catalogs, and databases describe much but not all of the collection.
Series 2, Business and Professional Materials, forms the core of the Tony Schwartz Collection. There are boxes of general business materials such as address and appointment books; contact and client lists; business correspondence; documents relating to his company, New Sounds, Inc.; and some of the actual equipment he used, such as a timer, a teleprompter, and two patch bays with VU meters. His collaborations with other media consultants and advertising experts, notably Joseph Napolitan, are included as well.
Scripts, photographs, correspondence, and research materials that document work for specific people and organizations are divided into three client groups: political, public service, and commercial. Political candidates who hired Schwartz to work on their campaigns (at the local, state, and national levels) included Phil Bredesen, Jimmy Carter, Bill Clinton, Michael Dukakis, Tom Foley, Mike Gravel, Hubert Humphrey, Lyndon Johnson, Robert and Edward Kennedy, George McGovern, Ed Mezvinsky, Walter Mondale, Daniel Patrick Moynihan, Claiborne Pell, Harry Reid, Abraham Ribicoff, Jay Rockefeller, Warren Rudman, Alex Seith, Isaac Newton Skelton, Ed Vrdolyak, Andrew Young, and many more.
Schwartz produced public service announcements for a wide variety of organizations, anti-smoking groups in particular (for example, the American Cancer Society, Patrick Reynolds Foundation for a Smokefree America, the American Lung Association, the American Heart Association, People for a Smoke-Free Indoors, and Doctors Ought to Care). Other issues represented in his public service work were AIDS awareness (AIDS Medical Foundation, Families Concerned about AIDS), public health (Minnesota Moms for Healthy Babies, New York City Department of Health), education (John Jay College of Criminal Justice, Action Committee for Higher Education), crime prevention (Patrolmen's Benevolent Association, Crimestoppers), fire safety (New York City Fire Department), handgun control (Handgun Control, Inc., Center to Prevent Handgun Violence), the environment (Florence and John Schumann Foundation, Forum for Environmental Stewardship), organized labor (Fraternal Order of Police, Lodge 5, International Association of Firefighters, Local 22 ), civil rights (NAACP, Anti-Defamation League of the B'nai B'rith), and local concerns (Coalition to Save Naumburg Bandshell, Arson on W. 56th Street).
Commercial/for-profit clients and products for which Schwartz produced ads included Apple computers, Excedrin, Bamberger's Department Store, Fortunoff Department Stores, General Electric, Hoffman-LaRoche, Inc., Kavanagh's Furniture Store, various radio and television networks and stations, Merck, Mobil Corporation, Pepsi-Cola, St. Lukes/Roosevelt Medical Center, Upjohn Rogaine, and Zenith.
The remainder of the Business and Professional series is concerned with Schwartz's broadcasting and recorded work (such as a press release and program guide relating to his long-running WNYC radio program); program proposals and courses he taught at Harvard University School of Public Health, Fordham University, John Jay College of Criminal Justice, New York University, Tisch School of the Arts, and elsewhere; speaking and media appearances (such as his appearances on the
Works and publications by Tony Schwartz are the focus of series 3. Included are production materials, scripts, correspondence, publicity materials, and reviews of published sound recordings such as his Folkways and Columbia Records releases (
Materials on Schwartz’s published books,
Series 4 consists of files on people, organizations, and topics of interest to Schwartz. Two subjects are documented extensively: Schwartz's transcribed interviews with Marshall McLuhan and published materials about smoking.
Several thousand sound recordings and hundreds of films and videocassettes, most of
them relating to topics documented in the paper and graphic materials, are being
digitally preserved by the Library of Congress for future public access. These audio
and moving image materials will form series 5 and 6 in the collection and will be
described in more detail in an upcoming version of this finding aid. For details on
recordings that are available for research purposes, contact the
The collection is arranged in 4 series:
Biographical information about Tony Schwartz and his family, including correspondence, awards, and publications about Schwartz.
Documents from Schwartz's childhood and military service, such as school reports, government documents, student assignments, and medical documents, and a variety of material related to his family.
Arranged chronologically.
Includes Schwartz's first marriage certificate, war ration cards, selective service documents, and personal financial documents.
1976 edition of "The Searchlight," the Peekskill High School yearbook for the class of 1941; includes signed note from Marye A. Camp (Gallucci).
Photocopies of a recipe for chocolate cake attributed to Esther Schwartz, Tony Schwartz's mother, and an obituary for John Zarach Levy.
Handmade rectangular 11x14x1 1/4 inch clock illustrated with a black-and-white photographic image of Charlie Chaplin; the letters "R E E N A H" replace numbers on the clock face.
"REENAH" refers to Reenah Schwartz, Tony Schwartz's wife.
Resume for Tony Schwartz's daughter, Kayla Schwartz; an article on her "Hand Holding and More" business; Smith College commencement announcement; and other material.
Includes low-resolution photographs of Tony Schwartz's son, Anton Schwartz, and a young woman. Originals may be printed by thermal printer; enlarged photocopies included. Advertisement/biography of Anton Schwartz in
Brief biography and obituary for Connie Lukeian, Reenah Schwartz's sister. Also includes three copies of programs from a memorial held at the San Jose Unified School District; remarks from a memorial; an article from the
Photocopies.
Thirty-three miscellaneous color photographs of Tony Schwartz, his wife Reenah Schwartz, and his daughter Kayla and son Anton Schwartz, with various friends and possibly relatives. Also included are color snapshots of two [family?] dogs and a series of images that appear to have been reproduced through a color [inkjet?] printer. Two prints show Schwartz with an unidentified man [at the FBI Academy in Quantico, Virginia?]. Some of the photographic prints match color negatives of Schwartz family members and friends in box 204, folders 1-3.
Eighteen strips of 35 mm color negative images of Tony Schwartz, his wife Reenah Schwartz, and his daughter Kayla and son Anton Schwartz, with various friends and possibly relatives. One negative strip shows Schwartz with an unidentified man [at the FBI Academy in Quantico, Virginia?], and there are also shots of Schwartz and others in his home recording studio, an anti-smoking poster, and family members packing up a car. Some of the negative images match color photographic prints of Schwartz family members and friends in box 201.
Two color photographic prints (possibly printed on a color [inkjet?] printer); several copies of each. One image shows Tony and wife Reenah Schwartz looking at a black-and-white image of son Anton Schwartz displayed on a monitor or television screen. The other shows Tony Schwartz on the telephone. Both appear to have been taken in Schwartz's home studio.
Photocopies of two typed charts, with typed and handwritten comments, on members of the four families and their relationships. Dates are not included.
Includes writings on various health topics, such as agoraphobia and tremor disorders, and Tony Schwartz health-related documentation.
"Psychoanalysis and Contextual Analysis of Phobias," written by Dr. Manuel D. Zane; "Excerpts from the Patient's Manual for the Treatment of Agoraphobia Used by the Oxford University Department of Psychiatry;" "PANIC," by Joan Friedman,
Includes a prescription for glasses, a letter from Dr. Manuel Zane on panic disorder, a hearing aid user's guide, a Health Resource packet on "Benign Essential Tremor" for Martin Edelston, and a prescription from Dr. Robert Jaffe.
Includes a photocopy of "Parkinson's Disease: the Facts" by Gerald Stern, two
Original folder labeled "Melcher, Dr. George/HANDS 564-6032."
Articles on agoraphobia sent to Tony Schwartz, and several stories on David Zettles. Includes a letter from Dr. Manuel D. Zane, founder of the Phobia Clinic at White Plains Hospital Center.
Includes newsletters from the International Tremor Foundation; originals and photocopies of articles on tremors.
Original magazine and newspaper articles housed in acid-free paper insert within folder.
Includes draft of Schwartz's application for a Guggenheim fellowship; autobiographical essay (two copies); brochures about the fellowship program; rejection letter from Guggenheim Foundation.
Appraisal reports prepared for Tony Schwartz from ACA Galleries, Forum Gallery, ZOMA Gallery.
Membership information, promotional materials, etc. from Jewish fraternal organization The Workmen's Circle/Arbetter Ring.
Miscellaneous personal and business contacts in lists and on index cards.
Includes promotional content for
The website is no longer accessible.
Printout of Tony Schwartz's personal web page. Includes biography, list of publications, price list of sound and video recordings for purchase.
Website URL:
Description of program and images from online gallery.
Home repairs, invoices, etc.
Documentation from lawsuit against Tony Schwartz entered by Milton Goldin; decided in Tony Schwartz's favor.
Personal correspondence to and from Tony Schwartz and his family and friends. The bulk of the material is arranged alphabetically by sender's last name (when available), although files made by Schwartz were maintained in original order whenever possible.
Filed alphabetically.
Filed alphabetically.
Letter to Tony Schwartz signed "Ben." Based on context, the correspondent is folklorist Benjamin A. Botkin. Letter includes brief article on Tony Schwartz.
Letter from Marshall McLuhan to Tony Schwartz about the effect of the microphone on the Catholic liturgy.
Three photocopies.
Correspondence between Tony Schwartz and Dan Streible, and a copy of
Ann E. Shanahan to Barbara Rubin; Larry Sabato to Tom Shales.
Copies of letters from President Bill Clinton to Mary, Anastasia, and Alba Somoza.
The Somozas were neighbors of Tony Schwartz, and Anastasia and Alba were twins with a physical disability requiring motorized wheelchairs. Tony Schwartz also collected articles pertaining to the Somozas.
Various greeting cards, birthday cards, miscellaneous other cards. Some dated, some signed.
Copies of correspondence drafted by Tony Schwartz; not all were necessarily sent.
Correspondence, photographs related to sanitation violation.
Copy of a charcoal sketch made by Tony Schwartz in 1941. Sent to Schwartz by Louise Villetto Smith in recognition of his induction into the Peekskill High School Alumni Hall of Honor.
Letters criticizing Schwartz.
Includes letter from A. Joseph Albert, literature promoting C.N.A Insurance, articles on A. Joseph Albert.
Letter in support of Ricardo Maestracci, a student of Tony Schwartz, in relation to an arrest for alleged fare-jumping.
Includes copies of Tony Schwartz's letter; copies of police summons for Maestracci; original and copies of Maestracci's narrative of the event; copies of unattributed advice for Maestracci and his lawyer.
Includes letters from Tony Schwartz to representatives of NAGRA (audio equipment manufacturer) and Audio Services (authorized NAGRA servicer/retailer) regarding misconduct on the part of Audio Services; also includes photocopies of receipts and copies of a check.
Includes copy of article by Muheim on Leonard Bernstein with note from Muheim; letter from Reenah Schwartz to Muheim, reply from Muheim to Reenah Schwartz.
Two copies of article and letters.
Shintani talks about Tony Schwartz's influence on his work on indigenous Hawaiian health issues.
Includes obituary, funeral service materials from the service of Norman A. Kropf, his father and Tony Schwartz's high school art teacher.
Letters, cards, and collages from Frank and Caroline Mouris.
Awards, certificates, photographs, and correspondence pertaining to awards and honors given to Tony Schwartz.
Includes a fax from Steve Cohn to Tony Schwartz with
Framed 10x13x1 1/2 inch IAA award, given under the auspices of the 1992 New York Festivals, to Tony Schwartz's New Sounds, Inc. "... in recognition of an outstanding achievement in the creation and production of public service advertising."
Two framed "thank you for caring" plaques: 1980 award, 7x5x 3/4 inches; 1982 award, 10x8x7/8 inches.
Framed 10x13x1 1/2 inch UNDPI award "... presented in conjunction with the International Advertising Association and the New York Festivals for outstanding achievement in Public Service Advertising which best exemplifies the ideals and goals of the United Nations."
Two framed 16 1/2x9 1/4x1/2 inch awards presented to Benton & Bowles (advertising agency) and New Sounds, Inc. (Tony Schwartz's production company), at the American Television and Radio Commercials Festival, 1970 CLIO Awards, New York City. One award was for the cough syrup ad "Close Places," the other for "Elevator 1." Both were originally aired in 1969.
Two copies (each 17x11 inches) of a Kentucky Colonel commission for Schwartz from commonwealth of Kentucky Governor Julian M. Carroll.
Eighty-seven color, 5x7 inch photographic prints taken of participants and family members at "A Salute to Tony Schwartz," a seminar held in 1998 at the Museum of Television and Radio. Included are images of Tony Schwartz; his wife Reenah Schwartz; his colleague and friend Ann Weiss; seminar moderator Jennifer Lewis; and seminar participants David Hoffman, Kathleen Hall Jamieson, Charles Osgood, Burt Manning, Joe Napolitan, and Mike Pertschuk.
Pratt Institute honorary degree recommendation form; letter of recommendation from Bill Moyers; letter of recommendation from Kevin Gatta to Thomas F. Schutte;
Certificates for awards of merit for 1969 and 1970 from
Commencement programs, announcement, thank-you letter from Tony Schwartz, all related to Schwartz's honorary doctorate from Stonehill College.
Leather-bound 11x11 inch honorary doctor of communication arts degree. Features a color photograph of Schwartz receiving the degree during the college's May 18, 1986, commencement ceremony on the inside left of the folder and a typed tribute to Schwartz signed by Stonehill College president Rev. Bartley MacPháidín on the right.
Two color 8x10 inch photographic prints of Tony Schwartz, Stonehill College president Rev. Bartley MacPháidín, and an unidentified college official taken at the 1986 Stonehill College commencement ceremony during which Schwartz was awarded an honorary doctorate in communication arts.
Resolution recognizing Tony Schwartz from Frank A. Tredinnick, Jr., for the Association of Independent Colleges and Universities in Massachusetts (AICUM).
Two photocopies.
Two lists of awards presented to Tony Schwartz.
Letter from Alan L. Gleitsman regarding Citizen Activist award. Enclosure (certificate) not in folder.
Programs, photographs from NYMRAD awards ceremony; articles and press about Tony Schwartz winning awards for local new advertiser and local public service.
Magazines, clippings, and photocopies of articles about Tony Schwartz, as well as photographs and publicity material. The bulk of material was arranged alphabetically by publication title (when known).
Drafts of biographies, including stand-alone works and brief biographical publicity materials.
Includes a Tony Schwartz biography from
Three copies, each 15x11 inches. From the National Association of Manufacturers.
Includes biographical texts and computer-rendered portraits of Tony Schwartz; also includes promotional material for Bell Labs remote lecturer equipment.
The original typewritten copy is included. Photocopies of four brief biographies of Tony Schwartz; a biography by Kathleen Jamieson (1992-04-27).
Includes a fax, with a six-page biography, from Tony Schwartz to Loretta Barrett and a fax from Michael Dainard Associates to Loretta Barrett with a chapter list and names.
Note on Dainard fax: "F.Y.I.: You never saw this T.O.C. - Tony had me delete it. He said 'This book is supposed to be about me, not them.' I have to explain that it is him as seen and glorified by other people. Best, Michael."
Includes three copies of a biographical narrative sketch by Michael Rowan; memo to Tony Schwartz and Loretta Barrett about the structure of Schwartz's biography.
Includes a chapter on Tony Schwartz.
Photocopy of
Six color images (each in several copies), produced by a laser printer, of Tony Schwartz posing or working in his home studio; two of the images include [Michael Dainard?]. Prints are 8 1/2x11 inches or smaller, and some are stapled or pasted together. The pictures were probably intended for inclusion in Dainard's Tony Schwartz biography,
Interview about Tony Schwartz and Marshall McLuhan.
Interview with Ann Weiss about her experiences as Tony Schwartz's intern. Recorded by phone; interviewer not identified.
Interview with Senator Warren Rudman about Tony Schwartz.
Article about a student's experience working for Tony Schwartz. Consists of both typed pages and hand written journal entries as well as two
Correspondence between Tony Schwartz and Stanley Foster Reed concerning an interview in
Luisa Kreisberg essay titled "Daisy: Twenty Years Later."
A printout of Dasher's remarks and a program from the New York World's Fair.
Photocopy of a clipped gossip column; publication title unknown.
An article on Joe Napolitan that prominently featured Tony Schwartz. One copy of the article was taken from the newsprint magazine, the other is a photocopy.
File includes various copies of the article in published original newsprint (clipping), 17x11 inch photocopy, and 8 1/2x11 inch photocopy versions. Also includes a 14x11 inch color photographic print (possibly printed on an inkjet printer) of the photo of Schwartz used in the article.
An encapsulated copy of the unidentified issue of
Includes articles about Tony Schwartz written by Tom Shales, a booklet compilation of several Shales articles, correspondence pertaining to Shales's articles, and correspondence between Shales and Schwartz.
Artwork pages are adhered to one another with deteriorating masking tape.
Viewer's guide for
Articles about Tony Schwartz.
Excerpt from Robert Spero's
An essay titled "Playing the Primary Chords."
"Involvement and Political TV" booklet from the
One original and one photocopy.
Correspondence, advertisements, clipped articles, etc. related to Bill Moyers and his production, "The 30 Second President."
Includes correspondence to Schwartz from the center as well as copies of center publications, some of which contain articles about or referencing Schwartz.
The organization was previously named the Center for Media and Values.
Draft of the interview and a letter from Laura B. Geschwandtner, editor-in-chief of the magazine. Two originals, clippings, and photocopies.
Excerpt from Jamieson's book concerning Joe Napolitan, Tony Schwartz, and the Hubert Humphrey campaign.
Article on Tony Schwartz titled "Ears Wide Open."
Three copies of the original and several photocopies.
A three-column piece on Tony Schwartz by "Front Page People" column writer Rudy Maxa. Includes two complete copies of the February 25, 1979, issue of the
Files of articles about and references to Tony Schwartz, created by Schwartz.
Arranged by year.
Catalogs, inventories, databases, and reports that document the contents of the Tony Schwartz collection, including recorded sound, moving image, and textual materials. This subseries includes printed records from databases created by Schwartz as well as reports on his collection created by other individuals or institutions.
Summaries of recorded phone conversations, interviews, radio program content, voice talent, and health-related content.
Typed and handwritten lists and catalogs, some with overlapping sections, of audio tapes included in the collection. Includes descriptions of folk music recordings, radio recordings, and "V" series recordings ("various" material).
Photocopies of tape labels, enclosures from tape boxes, and similar material.
Correspondence, lists of political clients, and other collection documentation.
Includes time codes and descriptions of tape contents.
Photocopied lists of tape timings, apparently organized by subject or topic discussed.
Partial preliminary surveys, a hand-drawn map showing the locations of papers and media-based materials in Schwartz's home, and other material.
Prepared by Tony Schwartz and various employees, family members, and interns associated with him, these materials consist of lists and databases chiefly of audio and video recordings included in the collection, but also of his major clients and of awards he received.
Includes descriptions of Schwartz sound recording series A-R, wire recordings, audio cassettes, films, "basement videos," paper documents, and awards received, as well as lists of clients relating to public health and safety issues, commercial products, and political campaigns.
A CD-R and a zip disc containing databases that document Tony Schwartz's recordings.
Compiled list of WNYC programs by Schwartz; includes his RP series numbers. Overlaps with descriptions from the original binders.
Report prepared by audio archivist Leslie C. Waffen for Tony and Reenah Schwartz.
Financial appraisal prepared by Dr. Steven Johnson, including correspondence with Ann Weiss and a letter between Reenah Schwartz and "Mr. Stanhope."
Correspondence and articles related to the archive and its director, Julian Kanter.
Articles and correspondence on Jean Tinguely and the museum holding his works, as well as on the acquisition of Schwartz material.
This subseries consists of material for which the context in Schwartz's collection could not be clearly determined. Photographs and other visual materials are also described in this subseries when they were of a generally personal nature but lacked sufficient context to describe elsewhere with confidence. Several of Schwartz's calendars are included as they document both personal and professional events and information that cannot be readily disentangled.
Programs; Ann Weiss notes; articles from the
Six 4x6 inch color photographs, some of which show Ann Weiss, taken at an installment of the exhibition.
Eight 35 mm color negative strips showing two people [working?] in Schwartz's home recording studio, and damage to a car and property.
One 35 mm black and white negative strip containing fisheye views of a city street (buildings and cars).
Surveillance instructions, written notes and observation logs, and photocopies of photographs.
Ten black and white contact sheets.
Contact sheets correspond to negatives in box 204/6-59 (item ID RS 12620 PN1-PN59).
Fifty-four 35 mm black and white negative strips.
Negatives correspond to the contact sheets in box 21/9 (item ID RS 12620 PC1-PC10).
Also includes a "Tony Schwartz" nameplate or sign.
Drawn in pen and crayon.
Three maps: New York City and vicinity, greater New York, and Riverside Park (with guide).
The map includes, by state, markers indicating the political campaigns in which Tony Schwartz was involved.
Fourteen black and white photographs, 8x10 inches and smaller, including promotional portraits of Tony Schwartz, posed photos and snapshots of Schwartz with family members and with unidentified people, a photo and photocopy of Schwartz recording the sound of an excavating machine or crane (Joseph Foldes, photographer), and photographs and a contact sheet of unidentified subjects and places.
Photographers of the various promotional photographs include Michael Germana and "Constantine."
The image of Anton Schwartz appears on the screen of a Mitsubishi [VisiTel LU-500?] picture phone from the mid 1980s.
Black and white original print, 15x11 inches, of Tony Schwartz editing a reel of tape in his home studio, with snarls of tape at his feet and a dog on the floor behind him.
Artist's initials "D.F." signed on lower right corner of print.
Handwritten in blue pencil along bottom edge: "Tony Schwartz at Work." Inscription: "With high regards. Fondly, Don."
Black and white photographic print, 13 1/2x9 1/2 inches, of Tony Schwartz editing a reel of tape.
Photographer unidentified.
From the markings on the reverse of the photograph, it appears that the image was intended for publication.
Three copies of a color portrait photograph by Jeanne Strongin. The picture, 11x8 1/2 inches, appears to have been printed on a laser printer.
Photograph of a woman and two men holding a commemorative plate for the "John Edgar Hoover Memorial Award, Distinguished Public Service."
Handwritten on the photograph: "Tony & Reenah, with love from [Carl?] & Larry."
Color photograph, 8 1/2x11 inches, that appears to have been printed on a laser printer.
Photographer unidentified.
Black and white 9x13 inch photographic print showing a group of people looking at an ornately framed portrait.
Color 8 1/2x11 inch photograph that appears to have been printed on a laser printer.
Unidentified black-and-white poster, 20x15 1/2 inches, of Tony Schwartz's face, which consists of multiple hand-drawn images of Schwartz and others listening to and recording sound.
Three yearly calendars housed in six folders. Calendars include personal and business appointments, phone numbers, business cards, notes, and reminders for the years 1985 through 1987.
The Business and Professional Materials series contains files that relate to Schwartz's core business ventures. This includes general administrative documents such as appointment books, business cards, financial papers, and correspondence. These are followed by Schwartz's client files, consisting of correspondence, research materials, scripts, and other advertising ephemera; these clients include individuals and organizations of both political and commercial concerns, as well as numerous public awareness campaigns for causes that Schwartz took personal interest in. Following the client files is material related to Schwartz's business ventures beyond his core work as a media consultant; this includes his art and design work, radio programming, and his educational and lecture work.
Includes documentation of Schwartz's daily business activities, such as appointment books, business cards, guest books, invoices, and client lists. Also includes contracts, release forms, faxes, and other business documents from Schwartz's production company, New Sounds, Inc.
Includes an agreement with Publishing Industry Development Corp. (PIDC).
TV releases, Cinetel Productions, Inc.
Contains documents from attorney Irving M. Wall and Milton Goldin Company (fund raising consultants).
Three paste-ups (mechanicals), each 15x20 inches, containing black-and-white photographic images and text for a CMPI brochure. Each paste-up is overlaid with tissue on which layout instructions are written. Also in the file are several 8 1/2 x 11 inch proof sheets showing just the text of the brochure. Handwritten on the original envelope containing the materials (which was discarded due to preservation concerns) was the date "3-31-92."
Includes contact information arranged originally by year, by name, and by type of contact (personal, political).
The contact person was Harry Vardis.
Arranged chronologically.
A proposed documentary project about Tony Schwartz.
A journal with tabs made by Schwartz, but pages are mostly empty.
Includes materials about David Haviland.
Includes diagrams drawn by Tony Schwartz.
Includes materials about Edward Canby Audio.
Simple electric teleprompter containing handwritten script on a paper scroll. Some of the script is visible: "... the middle class in New York. They don't. [Word crossed out, illegible.] That's the kid of New York I want. Isn't that the kind of New York ..."
Sixty-second timer with remote power switch.
Tony Schwartz production company.
A pad, 7x21 inches, of blank, printed sound synchronizing sheets, with Schwartz's name and "New Sounds, Inc.," followed by the company address and phone number, printed at the top of each sheet. The sheets are intended for synchronizing time of recorded content (in seconds) with number of feet on an audio tape.
Includes letter of recommendation for Schwartz's long-time assistant, John Carey.
Artifact storage box containing eight stamps, made of rubber on wood, rubber on metal, or plastic; measuring 3 inches highx3 inches wide or smaller; most bearing Tony Schwartz's name. Also contains a metal address [stamper?], a bracket of unknown use, a 3x3 inch wooden stamping block promoting Schwartz's limited edition LP,
Mike Pertschuk, Frank Luntz memo.
Includes correspondence to and from Schwartz on a range of topics, such as Schwartz's speaking engagements, seminars, interviews, awards, and participation in committees and conferences. Notable correspondents include Bob Landers, Marshall McLuhan, the Kitchen Sisters, Center for Media in the Public Interest (CMPI), and Michael Pertschuk.
Arranged chronologically.
Written on original folder: "Important letters to Schwartz."
Includes a letter from Sheila Schwartz.
Regarding boardroom publications, marketing.
About the controversial Detroit incinerator.
Includes correspondence from his wife, Corinne McLuhan.
Connected with Trial Lawyers for Public Justice (TLPJ).
U.S. representative (Democrat) from Missouri's 4th District, 1977-2010.
President of Earworks, Inc.
The production company of Schwartz's friend and colleague David Hoffman.
Contains files related to Schwartz's work with other media consultants and advertising experts. The most consistent and important of these collaborators was Joseph Napolitan, with whom Schwartz joined in with numerous special projects over a three decade period.
Principal correspondent is Peter Bynum.
Contains an interview of Tony Schwartz by the
Includes proposal papers for the National Political Archives, as well as print ads for campaigns worked on by Marttila including those for Delaware Senator Joseph Biden and Detroit, Michigan, Mayor Coleman Young.
Material in this section consists of various business papers related in particular to Schwartz's frequent collaborator, Joe Napolitan.
Copies of Joe Napolitan's personal journals for 1979, 1982-1984, and 1986.
Arranged alphabetically by subject or person.
Contains typewritten manuscripts and a published copy of Napolitan's pamphlet.
Contains typewritten manuscripts and research material for an article by Napolitan comparing the 1912 and 1916 presidential elections to the 1996 election.
Police recruitment file.
Original folder labeled "Charlotte-Mecklenburg correspondence."
Typewritten manuscript and bound report by Napolitan.
Black and white photograph by Harvey Shaman, 10 3/4x7 1/2 inches.
Contains files related to Schwartz's work with politicians and other political clients. Types of material found include correspondence, radio and television advertisement scripts (including drafts), contracts, financial and legal documents, photographs, political campaign fliers, and surveys and other research conducted by outside media consultants.
Arranged by last name of client.
Material consists of several lists of Tony Schwartz clients, political and commercial. Includes a set of index cards listing clients and fees between 1956 and 1965.
Material for an unspecified Robert Abrams campaign for New York State attorney general.
Material for Joe Anastasi's 1972 campaign for U.S. representative from Maryland, including a survey of political attitudes and a separate survey of radio listenership in Montgomery County.
Material for Stewart Mott's independent campaign supporting Congressman John B. Anderson's bid to secure the 1980 Republican Party nomination for president.
Material for Daniel D. Angiolillo's 1993 campaign for judge of the court of Westchester, New York, including radio and TV scripts and an invitation for Angiolillo's induction ceremony.
Material for Jose Enrique Arraras's 1972 campaign for mayor of San Juan, Puerto Rico, primarily scripts for radio ads in manuscript form.
Most of the material is written in Spanish, with some English translation.
Material for George K. Arthur's 1985 campaign for mayor of Buffalo, New York, including a polling report for the election and a bound set of position papers by Arthur.
Material for Sondra Bachety's 1985 campaign for the Suffolk County legislature, including campaign literature for opponent Paul Aniboli.
Material for Max E. Bacon's 1988 campaign for U.S. representative from the state of Missouri.
Material for Donald A. Bailey's 1986 campaign for U.S. senator from the commonwealth of Pennsylvania.
Material for Stewart Bainum's 1986 campaign for U.S. representative from the commonwealth of Pennsylvania, including an analysis of opponent Connie Morella's political vulnerabilities prepared by firm Scott Wolf & Associates.
Material for Juane A. Baker's campaign for Michigan State House of Representatives, including the transcript of an interview with Baker from which quotations were extracted for the radio scripts.
Material for William J. Baxley's 1986 campaign for governor of the State of Alabama, including a copy of a U.S. Department of Agriculture investigation into the conduct of Baxley's opponent Harold G. Hunt while Hunt was an official with the Agricultural Stabilization and Conservation Service.
Material for an unspecified campaign by Birch E. Bayh, consisting of a press release from Bayh's U.S. senate office, and an analysis of political attitudes in the state of Indiana.
Material for Jerome M. Becker's 1982 campaign for judge of New York's Surrogate Court for Manhattan.
Material for Jeff Bingaman's 1982 campaign for U.S. senator from New Mexico, including the script for a telephone survey.
Material for Albert H. Blumental's 1973 campaigns for the Democratic mayoral primary and for mayor of New York City, New York.
Material for Phil Bredesen's 1987 campaign for mayor of Nashville, Tennessee, including at least one script for Bredesen's campaign to replace victor Bill Boner's vacant seat in the U.S. House of Representatives. Includes surveys of political attitudes in Nashville and a confidential report on running a negative campaign against Boner.
Three different ad [poster?] paste-ups, each black and white and approximately 23 1/2x14 1/2 inches, for Phil Bredesen's 1987 campaign for mayor of Nashville, Tennessee. Text and photographic images are pasted onto medium-weight illustration boards, each with an attached tissue overlay.
Material for Phil Bredesen's 1994 campaign for governor of Tennessee, including a script for a telephone public opinion poll, storyboards for television ads, and a travel schedule for political consultant Joseph Napolitan.
Two color still-frame images, probably captured from an advertising video for Bredesen's 1994 campaign.
Note appended to Bredesen image: "Bredesen still frame. Try take 13 at 09:31. Take 12, 8:36."
Material for Jack Brown's 1972 campaign for U.S. representative for Arizona's 4th Congressional District.
Material for Bill Burlison's 1980 reelection campaign for U.S. representative for Missouri's 10th Congressional District.
Material for David Carley's 1978 Democratic primary campaign for governor of Wisconsin.
Material for Bob Carr's 1974 campaign for U.S. representative from Michigan.
Material for Bob Carr's 1976 reelection campaign for U.S. representative from Michigan, including newspaper articles referencing Tony Schwartz's suit against Carr for nonpayment of fees.
Material for Larry Carr's 1970 Alaskan gubernatorial campaign, including two reports analysing why the campaign failed.
Original folder titled "Lessons from Alaska - Carr campaign - 1970."
Material from Jimmy Carter's 1976 presidential election campaign, including calendars, itineraries, briefing sheets and two copies of the December 1976 issue of
Material for Jerry Cavanagh's 1974 primary campaign for the Democratic Party nomination for U.S. senator from Michigan.
Material for Marguerite Chandler's 1990 campaign for U.S. representative from New Jersey.
Material for the political action committee's campaign to defeat Alaska ballot Measure 6 which sought to prohibit state funding of abortion services.
Material for the political action committee's campaign to reform the commonwealth of Massachusetts' administration.
Material for Bill Clinton's 1980 Arkansas gubernatorial primary campaign, including an itinerary with accompanying map.
Material for Bill Clinton's 1982 Arkansas gubernatorial primary campaign, including an itinerary with accompanying map.
Material for Bill Clinton's 1992 U.S. presidential primary campaign.
Material for Rafael Hernandez Colon's 1972 Puerto Rican gubernatorial campaign.
Material for Bert T. Combs' 1971 Kentucky gubernatorial reelection campaign.
Material consists of letters of contract engaging Tony Schwartz's services for Jack Daniel's 1972 primary and general election campaigns for U.S. senator from New Mexico.
Contracting body was the United Democrats of Illinois, a committee of the Democratic Party of Illinois.
Political Action Committee organized by Pamela Harriman.
Political Action Committee organized by Pamela Harriman. Second folder contains material to an anti-nuclear campaign that included Dr. Carl Sagan's participation.
Material for Vincent DiMonaco's 1989 campaign for mayor of Springfield, Massachusetts.
Material for Pat Dodd's 1981 New Jersey gubernatorial campaign.
Material for the political action committee's campaign for the passage of Washington state Initiative 394.
Material for John Dow's 1974 reelection campaign for U.S. representative from New York.
Material for Michael Dukakis's 1988 presidential election campaign.
Includes one script hand written on a paper napkin.
Material for Clive Duval's 1970 campaign for U.S. senator from Virginia, including a voice talent record for radio spots.
Includes two handwritten scripts.
Material for Rufus Edmisten's 1983-1984 North Carolina gubernatorial campaign, including
Material for Dave Evans's 1980 campaign for U.S. representative from Indiana's 6th Congressional District, including a Survey of Voter Attitudes and Opinions prepared by David A. Cooper Associates.
Material for Stanley Fink's 1980 campaign for New York state Assemblyman.
Material for David Finnegan's 1983 campaign for mayor of Boston, Massachusetts, including correspondence and legal papers for a civil suit against the Finnegan for Boston Committee by New sounds, Inc.
Material for Tom Foley's 1978 campaign for U.S. representative from Washington's 5th Congressional District, including a survey of voter attitudes and opinions prepared by David Cooper.
Material for Tom Foley's 1980 campaign for U.S. representative from Washington's 5th Congressional District, including a survey of voter attitudes prepared by Dresner, Morris & Tortorello Research.
Material for Tom Foley's 1992 campaign for U.S. representative from Washington's 5th Congressional District, including a survey of voter attitudes prepared by Mellman & Lazarus, Inc.
Forty-four 35 mm color slides taken for Tom Foley's 1992 campaign for U.S. representative from Washington's 5th Congressional District in Eastern Washington. The slides are labeled and include images of road construction on Rt. 395; a wheat combine at work in a field; the Clarkston, Washington, senior center; Southway Bridge on the Snake River near Clarkston; Main Street, the Touchet River, and the courthouse in Dayton, Washington; fish ladders at the Little Goose Dam on the Snake River; the Veterans Affairs (VA) hospital and Tom Foley's office in Walla Walla, Washington; and the Port of Wilma on the Snake River.
Material for Sanford Garelik's 1972 campaign for mayor of New York City.
Material for John Joseph Garrahy's 1976 Rhode Island gubernatorial campaign, including a survey of voter attitudes prepared by Hart Research Associates.
Material for Jay Goldin's 1981 campaign for comptroller of New York City.
White lettering on black paper for use in unspecified promotional material, for Jay Goldin's 1981 campaign for comptroller of New York City (running against John C. Dearie).
Material for Jay Goldin's 1985 campaign for comptroller of New York City.
Material for Jay Goldin's 1988 campaign for mayor of New York City.
Material for Mike Gravel's 1974 reelection campaign for U.S. senator from Alaska.
Material for Mark Green's 1980 campaign for U.S. representative from New York.
Material for Mark Green's 1993 campaign for New York City public advocate.
Material consists of an unsigned contract for Tony Schwartz's work on Gene Guess's 1972 campaign for U.S. senator from Alaska.
Material for Vance Hartke's 1970 campaign for U.S. senator from Indiana.
Material for Paula Hawkins's 1980 campaign for U.S. senator from Florida.
Material for Paula Hawkins's 1986 campaign for U.S. senator from Florida.
Material for Luther Hodges Jr.'s 1978 primary and runoff campaigns for the Democratic candidacy for U.S. senator from North Carolina
Material for Ted Hughes's 1986 campaign for probate judge of Ingham County, Michigan.
Material for Hubert Humphrey's 1968 U.S. presidential campaign. Includes a bank check made out to Tony Schwartz from the Humphrey for President Committee.
Preservation note: The check is mounted and encapsulated in Mylar.
One 8x5 inch color negative.
Material concerning Tony Schwartz's consulting activity for the Israel Labour Party.
Letter from the Lyndon Baines Johnson Library indicating that the television spots produced by advertising agency Doyle, Dane and Bernbach for the Lyndon Johnson campaign were donated to that library.
Material for Robert F. Kennedy's 1972 primary campaign for U.S. representative from Massachusetts.
Material for Ted Kennedy's 1976 campaign for U.S. senator from Massachusetts.
Material for Ted Kennedy's 1980 United States presidential primary campaign.
Material for Frank Keough's campaign for Massachusetts State senator.
Material for Robert K. Killian's 1978 primary campaign for the Democratic candidacy for governor of Connecticut.
Material for Ed King's 1982 Massachusetts gubernatorial reelection campaign.
Thirty-one 35 mm color slides taken for Ed King's 1982 campaign for governor of Massachusetts. Images include portrait shots of King with a U.S. flag in the background, as well as images of King at work at his desk, greeting and speaking with an unidentified man, and participating in a meeting.
Material for Ann Klein's 1981 New Jersey gubernatorial primary campaign, including a survey of voter attitudes prepared by Peter D. Hart Research Associates.
Material for Bob Lagomarsino's 1988 reelection campaign for U.S. representative from California.
Material for Tom Lantos's 1982 campaign for U.S. representative from California.
Material for Blair Lee's campaign for governor of Connecticut.
Material for Catherine Lessard's campaign for the Michigan House of Representatives.
Material for Frank Licht's 1970 Rhode Island gubernatorial reelection campaign.
Material for Richard Licht's 1986 reelection campaign for lieutenant governor of Rhode Island, including a focus group study prepared by Peter Hart Research Associates.
Material for the announcement of Jaime Lusinchi's candidacy for president of Venezuela.
Material for Paul "Pete" McCloskey's campaign to secure the Republican Party nomination as presidential candidate in the 1972 general election.
Material for Joseph McGahn's 1981 campaign for New Jersey State senator.
Material for George McGovern's 1974 reelection campaign for U.S. senator from South Dakota.
Material for Frank McGuire's campaign for county executive of Erie County, New York.
Five 35 mm color slides showing group portrait images of family members sitting in and standing behind a tree hammock.
Campaign plan for Marvin Mandel's 1970 Maryland gubernatorial reelection campaign.
Material for Marjorie Margolies-Mezvinsky's 1992 campaign for U.S. representative for Pennsylvania's 13th district
Material for various Ruth Messinger campaigns for office in New York City.
Material for Howard Metzenbaum's campaign for U.S. senator from Ohio.
Material consists of an excerpt from a political survey of a New York City district; probably relates to Bess Meyerson's 1980 campaign for the Democratic Party nomination for U.S. senator from New York.
Material for Edward Mezvinsky's 1968, 1970, 1972, and 1976 campaigns for U.S. representative from Iowa.
Photograph signed: "I vote for Tony Schwartz! Edward Mezvinsky, [M.C.?] Iowa."
Material for Edward Mezvinsky's 1980 campaign for U.S. senator from Pennsylvania.
Material for Ed Mezvinsky's 1988 campaign for Pennsylvania Attorney General, including a voting machine ballot.
Material for Walter Mondale's 1984 presidential election campaign, including a series of unsolicited memos by Joe Napolitan suggesting strategies for the Mondale campaign.
Material for Brian Moss's 1988 campaign for U.S. senator from Utah, including an analysis of opponent Orrin Hatch's voting record.
Material for Daniel Patrick Moynihan's 1976 campaign for U.S. senator from New York, including a survey of political attitudes in New York.
Material for Daniel Patrick Moynihan's 1982 campaign for U.S. senator from New York.
Material for Daniel Patrick Moynihan's 1988 campaign for U.S. senator from New York.
Material for Tom Murray's 1988 campaign for U.S. representative from Ohio.
Material for Edmund Muskie's 1972 campaign for the Democratic Party presidential nomination, including campaign volunteer letters from Tony Schwartz associates.
Material for Richard Neal's 1987 campaign for mayor of Springfield, Massachusetts.
Material for Richard Neal's 1990 campaign for U.S. representative from Massachusetts.
Material for Miriam Nelen's 1981 campaign for the Springfield, Massachusetts school committee.
Material for Gaylord Nelson's 1974 reelection campaign for U.S. senator from Wisconsin.
Material for the committee's September 1983 presidential Candidates' Forums.
Material for Philip Noel's 1972 Rhode Island gubernatorial campaign.
Material for Peter O'Connell's 1989 campaign for mayor of Quincy, Massachusetts.
Material for Ralph Ostling's campaign for the Michigan State Legislature.
M.E.P.A.C. client.
Material for Claiborne Pell's 1972 campaign for U.S. senator from Rhode Island.
Letter from WNBC-TV discussing the form for sponsor identification on ads produced for Joseph Perrini's campaign for Deputy Comptroller of New York City.
Material for Vince Petiprin's campaign for the Michigan State Legislature.
M.E.P.A.C. client.
Material for John Aristotle Phillips 1980 campaign for U.S. representative from Connecticut.
Material for Dean Pridgeon's campaign for the Michigan State Legislature.
M.E.P.A.C. client.
Material for Tom Reddin's 1973 primary campaign for the Democratic Party candidacy for mayor of Los Angeles, California.
Material for Harry Reid's 1984 campaign for U.S. representative from Nevada's 1st District.
Material for Ogden Reid's 1972 campaign for U.S. representative from New York, including a survey of the political climate in the 24th District.
Material for Ogden Reid's 1974 campaign for U.S. representative from New York, including a survey of political attitudes in the state of New York.
Material for Abe Ribicoff's 1968 and/or 1974 reelection campaigns for U.S. senator from Connecticut.
Material for Dean Robb's 1986 campaign for Michigan Supreme Court, including a report issued by the Citizens' Commission to Improve Michigan Courts entitled How Michigan Citizens View the Courts and Legal System.
Material for Jay Rockefeller's 1976 West Virginia gubernatorial campaign.
Material for Bob Roe's 1977 primary campaign for the Democratic Party nomination for governor of New Jersey.
Material for Jim Roosevelt's 1986 campaign for U.S. representative from Massachusetts.
Material for Warren Rudman's 1980 campaign for U.S. senator from New Hampshire. Includes a transcription of a 1988 interview with Rudman by CBS news concerning Rudman's experience working with Tony Schwartz.
Material for George Russell's 1971 campaign for mayor of Baltimore, Maryland.
Material for Matthew Ryan's 1986 campaign for Hampden County, Massachusetts, district attorney.
Material for the SANE/FREEZE political action committee's anti-nuclear campaign against Wisconsin congressman Les Aspin.
Material for Clyde See's 1984 West Virginia gubernatorial campaign.
Material for Alex Seith's 1978 campaign for U.S. senator from Illinois.
Material for Alex Seith's 1984 campaign for U.S. senator from Illinois.
Material for Philip Sharp's reelection campaign for U.S. representative from Indiana.
Material for Bob Short's campaign for U.S. senator from Minnesota.
Material for Isaac Newton "Ike" Skelton's 1976 campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1978 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1980 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1982 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1986 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1988 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1990 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1992 reelection campaign for U.S. representative from Missouri.
Material for Isaac Newton "Ike" Skelton's 1994 reelection campaign for U.S. representative from Missouri.
Material for Jim Spainhower's 1980 primary campaign for the Democratic candidacy for governor of Missouri.
Material for Percy Sutton's primary campaign for the Democratic candidacy for mayor of New York City, including what appears to be a paper-based teleprompter scroll.
Material consists of two surveys of the political climate in Missouri conducted by Hart Research Associates in August 1975 and May 1976, and an undated analysis that is missing its title page but was placed in a binder with a copy of the August 1975 survey.
Material for Charles Touhey's 1981 campaign for mayor of Albany, New York.
Material for William vanden Heuvel's primary campaign for district attorney of New York City.
Material for Anthony Veteran's 1983 campaign for Westchester County executive.
Material for Ed Vrdolyak's 1987 campaign as the Solidarity Party candidate for mayor of Chicago.
Material for Ed Vrdolyak's 1988 campaign as the Republican Party candidate for clerk of Cook County Circuit Court.
Material for a lawsuit filed by Tony Schwartz against Ed Vrdolyak for nonpayment of bills stemming from the 1988 Vrdolyak campaign, including phone transcripts of conversations between Schwartz, Vrdolyak and Vrdolyak's assistant Terry Durkin, dated November 3, 1989 through November 10, 1989.
Material for Lloyd Walker's 1972 campaign for the Michigan State Legislature in the 99th district. A M.E.P.A.C. client.
Material for Dennis Waterman's 1980 primary campaign for the Democratic candidacy for Pennsylvania's 3rd Congressional District.
Material for Theodore Weiss's 1984 primary campaign for the Democratic candidacy for New York's 17th Congressional District.
Material for Theodore Weiss's 1986 primary campaign for the Democratic candidacy for New York's 17th Congressional District.
Material for Robert E. Whelan's campaign for judge of the Surrogate's Court of Erie County, New York.
Material for Kevin White's 1970 Massachusetts gubernatorial campaign.
Material for Mark White's 1982 Texas gubernatorial campaign.
Material for Joseph Yeldell's campaign for congressional delegate from Washington D.C., possibly from 1972.
Material for Andrew Young's 1970 campaign for U.S. representative from Georgia.
Material for Thomas Young's 1985 campaign for mayor of Syracuse. Grouped per original order by three ads: "Anti-Bernardi," "Chameleon," and "Fair."
Instructional model, 13x10x1 inches, of a metal, lever-style voting machine made by AVM (Automatic Voting Machine) Corporation of Jamestown, New York.
Business materials, arranged by client, for public service announcements and non-profit radio and television advertisements produced by Tony Schwartz. The clients range from single issue campaigns, such as the Rent Stabilization Association, to national movements, such as anti-smoking (Doctors Ought to Care, Patrick Reynolds Foundation for a Smokefree America, American Cancer Society, etc.), fire safety (New York Fire Department, First Alert), AIDS awareness, and crime prevention (Patrolmen’s Benevolent Association, Crimestoppers, etc.). The bulk of the material consists of scripts, correspondence, and research materials, such as newspaper clippings, surveys, and brochures. Other material includes photographs, posters, American Federation of Television and Radio Artists HR reports, receipts, and contracts.
Please note that some PSA clients might also be found in other series.
Anti-smoking materials may be found throughout the collection under names of specific clients, but there are also more general anti-smoking files. In the alphabetical listing of clients and topics below, look under entries beginning with "Anti-smoking ..." for interview transcripts; photographs, postcards, posters, and drawings; research materials; and PSA scripts. In Series 4, see the anti-smoking subject files for a variety of published materials on the topic.
Relates to "World Trade Center heroes."
Includes material on distracted driving.
Intended voice actor: Bob Landers.
Includes an American Federation of Television and Radio Artists HR report.
Includes interviews and contacts.
Includes contracts and child abuse campaign.
Protest correspondence concerning the Marlboro Man advertising campaign's induction into the Marketing Hall of Fame. Includes DOC "barf bags."
Folder 5 contains multiple copies of a 1985 color poster, 23 1/2x17 inches, of a cigarette, the end of which looks like the muzzle of a gun. The cigarette is bent back on itself so that the smoking "gun" is pointing at the smoker. The posters are buckled and stuck to one another, possibly due to water damage.
Folder 6 contains three copies of a poster, 22x17 inches, showing the belly and hands of a pregnant woman holding a lit cigarette. The primary text reads, "Some people commit child abuse before their child is even born."
Acronym is ACLU.
Intended for voice actor: Bob Landers.
Abortion rights.
Abortion rights.
Intended voice actor: Bob Landers.
Anti-smoking.
Includes a certificate of appreciation.
Anti-smoking.
Includes material relating to Massachusetts governor Michael Dukakis.
The acronym for the society is ASPCA.
Transcripts of interviews with Ken McFeeley, New York City mayor Ed Koch, Chou Wen-Chung, Hugh Wyatt of the
Seventeen 4x6 inch and smaller color photographs showing a Marlboro "cowboy" bus billboard with graffiti, "Hi ho cancer;" convenience store window ads for Ritz, Winston, Salem, and other cigarette brands; store shelves filled with cigarette cartons; a boy selling cigarettes behind a convenience store counter; Tony Schwartz being interviewed at a smoking and health event; a Salem cigarettes ad offering a "free T-shirt with 1 pack purchase;" and a receptacle filled with cigarette butts and displaying sign," Please deposit cigarette butts in the receptacles."
Three copies of a postcard (6x4 inches) and two copies of a small poster (12x9 inches) linking smoking with impotence; two photographs of Tom Funk anti-smoking cartoons (approximately 8 1/2x11 inches); a photograph of a Marlboro ad showing a cowboy with horses (9x12 inches); a contact sheet of images showing a large Marlboro sign placed above the entrance to a grocery store (and other unidentified shots); a contact sheet containing fisheye lens images of a large "Marlboro Country Music" banner and a photographic print (14x 11 inches) made from one of those images; and a "Smoking Prohibited" sign (torn along upper edge).
Copies of anti-smoking drawings (and one printed item), possibly to be used in posters.
One color poster (13 1/2x9 inches) and one color greeting card (7x10 inches, open) featuring a
Vintage TV and radio smoking ads in script form, interviews with smoking victims, and an essay by Rachel Lynn, "The Effects of Secondhand Smoke on the Non-smoker."
General scripts without a sponsor.
Scripts from the following sponsors: American Cancer Society, R.J. Reynolds, WMCA, American Lung Association, American Heart Association, People for a Smoke-Free Indoors, Doctors Ought to Care, Bantron, Bowery Savings Bank, CUNY (City University of New York), and Empire Blue Cross and Blue Shield. This group of scripts was purposefully kept together by Tony Schwartz.
Copies of the scripts may also be found in their related client folders.
Two letters.
Concerns an arsonist who set a fire that killed a three-year-old girl.
The association's acronym is AICUM.
Bemporad was rabbi of Temple Israel in Lawrence, New York.
Scripts and an American Federation of Television and Radio Artists HR report.
Intended for voice actors: Dan Ingram, Bob Landers, and Maureen Donnelly.
Directed by Joe Napolitan; voice actor: Bob Landers.
"Brought to you by Citizens for a Nuclear Freeze, and Sane."
Intended for voice actor: Bob Landers.
The organization's acronym is CATS.
Also called Citizens Against Tobacco Smoke.
Intended for voice actor: Bob Landers.
Intended for voice actor: Michaela Schwartz.
Intended for voice actor: Michaela Schwartz.
Intended for voice actor: Dan Ingram. Anti-smoking.
Posters sponsored, at least in part, by the Coalition for a
Smoke-Free City. The first, 22x19 inches, was designed by "B. Hair,
12th grade finalist, SmokeFree America Ad Contest," and shows a
woman with damaged teeth and red eyes holding a cigarette; text:
"Virginia Slime. You've come the wrong way, baby!" The second, 22x19
inches (two copies), is a watercolor of a skeleton in cowboy
clothing lighting a cigarette for a black child as both stand in a
graveyard; text: "They used to make us pick it. Now they want us to
smoke it." At lower right: "Herschberger '94." The third, 22x19 1/2
inches, is a chart showing that "Tobacco kills more Americans each
year than alcohol, cocaine, crack, heroin, car accidents, homicide,
suicide, fires, and AIDS
Intended for voice actor: Alan Bleviss.
Intended for voice actor: Alan Bleviss.
The group's acronym is CAMERA.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Bob Landers.
Includes American Federation of Television and Radio Artists HR reports.
Script ideas from Brian O'Shaughnesey.
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actor: Kayla Schwartz.
Intended for voice actor: Bob Landers.
The group's acronym is CAUSE.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actors: Bob Landers, Alan Bleviss.
Intended for voice actors: Alan Bleviss, Commissioner Kevin Frawley.
The organization's acronym is DOC. Anti-smoking material.
Scripts and an American Federation of Television and Radio Artists HR reports.
Intended for voice actors: David Goerlitz and Bob Landers.
Dr. Alan Blum. Includes interview transcripts.
Black and white poster, 14x11 inches, mounted on a foam board.
Two anti-smoking posters, both color, from Doctors Ought to Care. The first, 22x14 inches, shows a young man, wearing a partially unbuttoned shirt, with a cigarette stuck in his nose; text: "I smoke for smell." The second, 24x13 inches, shows the Disney animated cartoon character, the Little Mermaid, on a tennis court attempting to bat away two sharks with a tennis racquet; text: "Doc presents Emphysema Slims ... You've coughed up long enough, baby! Kick the tobacco companies out of sports" (D. Minkler, 1992).
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actor: Dan Ingram.
Materials are concerned with fire safety.
Scripts, an American Federation of Television and Radio Artists HR report, and a contract.
Intended for voice actor: Alan Bleviss.
Large bound book of articles.
Radio transcripts from various stations.
Groups involved include: Hudson River Sloop, Clearwater Inc., Westchester Land Trust, Citizens Campaign for the Environment, Open Space Institute, Sterling Forest Preservation, Tip of the Mitt Watershed Council, Hudson River NERR, New Jersey Sierra Club, Appalachian Mountain Club, Passaic River Coalition, Ramapo River Committee, Tuxedo, Skylands Clean, New York New Jersey Trail Conference, and Long Island Soundkeeper Fund, Inc.
Includes an interview with homeless Korean veteran John Harrington.
Also known as MDI, Inc.
Includes newspaper articles and American Federation of TV and Radio Artists HR reports.
Intended for voice actor: Bob Landers.
MJI Broadcasting, Inc. correspondence.
Intended for voice actor: Bob Landers.
Intended for voice actor: Alan Bleviss.
Funded by Military Families Support Network.
The fund's acronym is FUSE.
Intended for voice actor: Bob Landers.
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actors: Hattie Winston, Carol Emshoff, Alan Bleviss, Cookie Ruffino.
Funded by Families Concerned about AIDS.
See also Patrolmen's Benevolent Association, Kaiser Medical Foundation, United Bank of Austin, and 1-800-COCAINE.
Anti-smoking materials relating to the former "Winston Man."
Includes research materials and information about St. Vincent's Hospital.
Includes research and billing items.
The group's acronym is GASP.
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actors: Bob Landers, Dan Ingram, Alan Bleviss.
Includes a color magazine ad.
Seat belt safety material.
Intended for voice actor: Terry Beirn.
Concerns H.R. 4096.
Includes American Federation of Television and Radio Artists HR reports.
Patrick Reynolds, anti-smoking material.
Includes drafts of the interview questions, as well as maps showing crime percentages in the John Jay College neighborhood.
Interviews conducted by Ronald McVey.
Twenty-four 3 1/2x5 inch color photographs showing children playing with broken chunks of concrete outside a college building, building entrances and windows, and graffiti on brick walls.
Photographic prints correspond to negatives in box 204/60-66.
Seven 35 mm color negative strips showing children playing with broken chunks of concrete outside a college building, building entrances and windows, and graffiti on brick walls.
Negatives correspond to photographic prints in box 202.
Intended for voice actor: Bob Landers. Anti-smoking.
Correspondence and transcript of an interview with Ted Smith on
Concerns organ donation.
Anti-smoking material in response to a Marlboro Country Music event.
Includes an American Federation of Television and Radio Artists HR report.
Contains scripts, correspondence, interview transcripts, and research.
Love Heals is a campaign to educate the public about AIDS; Alison (Ali) Gertz was its spokesperson.
Also known as Massachusetts Safe Driving Program.
Intended for voice actor: Bob Landers.
Obituaries, articles, scripts, transcripts, and agreements concerning Ken McFeeley, a New York City policeman (and friend of Tony Schwartz) who died of smoking-related lung cancer in October 1986.
Anti-smoking effort; includes research material for Alcoholics Anonymous.
Intended for voice actor: Bob Landers.
Includes lists of cigarette radio campaigns.
Includes 20 photos of impoverished families.
Contact: Ted Klein.
See also ABC radio network.
Scripts, correspondence, research, and contracts.
Intended for voice actors: Bob Landers, Emilio Del Pozo, Toby Tarnow.
Intended for voice actor: Bob Landers.
Anti-smoking scripts, correspondence, and research.
Two copies (each) of two glossy smoking-related signs, each 10 1/2x10 1/2 inches. File also includes a bookmark-sized (2 1/2x6 1/2 inches) card with the text, "Please do not smoke in bed. The ashes on the sheet may be your own."
Letters from other fire stations around the U.S. and Canada requesting copies of public service radio spots made by Schwartz for the New York City Fire Department. Includes a flier advertising the spots.
Anti-smoking materials, including scripts and correspondence.
New York City policeman Ken McFeeley died of smoking-related lung cancer in October 1986.
Black and white poster, 23x13 inches, showing two ads that appeared in Canadian newspapers on September 17, 1986. One side of the poster, with text in French, features an ad that appeared in the Montreal newspaper
Letters in response to the NPR interview, including a large distribution letter from Philip Morris. Anti-smoking.
Anti-smoking.
Advertising agency based in New York City.
Scripts and American Federation of Television and Radio Artists HR reports. Includes materials relating to: New York Regional Transplant Program, New England Organ Bank, Organ Donor Group, Association of Organ Procurement Organizations, Association of Organ Transplant Organizations, United Network for Organ Sharing, and Coalition on Donation.
Intended for voice actors: Alan Bleviss, Bob Landers.
Also includes transcripts, correspondence regarding an award for a Patrick Reynolds commercial from the International Film and Television Festival of New York, 1988, and eight portrait photos of Reynolds.
The association's acronym is PBA.
Two drafts dated March 8 and June, 1984.
Some correspondence and notes.
Includes
Includes scripts and other materials relating to the Eleanor Bumpers controversy.
Thirteen black and white photographic prints, 13x9 inches and smaller, relating to spots addressing the 1984 Eleanor Bumpers controversy.
Six black and white photographic prints, 14x11 inches and smaller, probably relating to spots addressing the 1984 Eleanor Bumpers controversy. Also includes a photocopy (17 x11 inches, in two pieces taped together) of an advertisement for the PBA that includes several of the photographs, and two copies (not identical) of a color poster or sign for the PBA (15x11 1/2 inches) that shows a police officer with blood on his shirt sprawled across a sidewalk.
Includes a list of PBA tapes made by Schwartz and letters from listeners agreeing about a certain campaign.
Articles on awards Schwartz received for his Patrolmen's Benevolent Association radio commercials, including "Two Cops" (aka "Two Officers"), 1984.
Two 8x10 inch and four 11x14 inch black and white photographic prints taken from a Tony Schwartz PBA spot that garnered him an International Radio Festival of New York award in 1984. The spot was also known as "Two Officers."
See also International Radio Festival of New York award file, above.
A purple satin jacket that presumably was given to Tony Schwartz. The front is embroidered "Champions of Cops, Ken McFeeley & Tony Schwartz." The back shows an image of a police badge and the text "The Fighting Finest, City of New York Police, PBA, Boxing Team."
Includes materials relating to the group's chairman, Dr. William G. Cahan. Scripts include a message for Kansas Senator Robert Dole and Massachusetts Governor Michael Dukakis.
Two anti-smoking buttons are included.
Six 4x6 inch color photographs of group members meeting in Tony Schwartz's home studio.
Material on Joe Cherner and New York City Mayor Ed Koch.
Twenty-three 4x6 inch color photographs of anti-smoking posters.
Includes a large packet on the Peace Corps from 1981 celebrating its 20th anniversary.
The organization's acronym is PETA.
Contact: Hal Zeiger.
Includes material on the Fraternal Order of Police, Lodge 5, and the International Association of Firefighters, Local 22. Also includes an American Federation of TV and Radio Artists HR report.
Intended for voice actor: Dan Ingram.
Anti-smoking.
A
Intended for voice actor: Alan Bleviss.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Bob Landers.
Two surveys on peoples' attitudes toward insurance companies.
Compiled lists of clients for whom Tony Schwartz created public service announcements as well as political and commercial campaigns. The lists were compiled for the Library of Congress by Schwartz.
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actors: Alan Bleviss, Michaela Schwartz.
Includes an association survey report.
Anti-smoking scripts, correspondence, research materials, and photos.
Intended for voice actor: Bob Landers.
Thirty-eight 35 mm color slides, taken on various dates, of Reynolds family members and related locations, as well as portrait shots of Patrick Reynolds.
See also CMPI.
Other sponsors include: Country Health Department and American Cancer Society.
Intended for voice actor: Bob Landers.
Lucky Strike model Janet Sackman suffered throat and lung cancer.
Intended for voice actor: Bob Landers.
Intended for voice actor: Bob Landers.
Also known as Anti-Smoking Educational Services.
Joe Cherner, president.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Bob Landers.
Correspondence and research materials documenting Tony Schwartz's involvement on the board.
American Federation of Television and Radio Artists HR reports.
Provider of legal services, Phoenix, Arizona.
Intended for voice actor: Alan Bleviss.
Intended for voice actor: Bob Landers.
The organization's acronym is STAT.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Alan Bleviss.
See also WQXR.
Anti-smoking scripts for one-time Lucky Strike model Janet Sackman.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Reenah Lurie Schwartz.
Scripts, correspondence, project proposal, photos, and brochures.
Nine 35 mm color slides showing normal and damaged larynges.
Intended for voice actor: Bob Landers.
Includes material on the Patricia McCann Program.
Additionally,
Includes material relating to the Global Resource Action Center for the Environment (GRACE) and the NGO Committee on Disarmament, Inc.
Business materials, arranged by client, for commercial/for-profit radio and television advertisements produced by Tony Schwartz. The clients range from local New York businesses (Bamberger’s Department Store, Kavanagh's Furniture Store, TV Shopper, etc.) to international companies (Apple, CBS, Excedrin, Pepsi-Cola, etc.). The bulk of the material consists of scripts, correspondence, and research materials, such as newspaper clippings, surveys and brochures. Other material includes photographs, posters, storyboards, American Federation of Television and Radio Artists HR reports, receipts and contracts.
Please note some commercial clients might also be found in other series.
Radio and television scripts, contracts, correspondence, and work orders for 1-800-ACCIDENT, 1-800-BANKRUPT, and 1-800-LAWYERS radio spots.
Possibly 1-800-COCAINE.
Includes scripts, correspondence, contracts, research, and an American Federation of Television and Radio Artists HR report.
Chapter of the American Association of University Professors.
Includes an American Federation of Television and Radio Artists HR report.
Chapter of the American Association of University Professors.
Chapter of the American Association of University Professors.
Also includes research materials and contracts.
Relates to an Aetna study of public attitudes toward the insurance crisis.
Intended voice actor: Bill Tatum.
Fan letters from Apple clients.
Contracts and letters.
Includes an interview with Chinese-American composer Chou Wen-chung.
Includes original artwork of puppet master dangling various media.
Includes an American Federation of Television and Radio Artists HR report.
Scripts in order by date recorded.
Includes materials for an anti-shoplifting campaign.
Scripts in order by date recorded.
Two scripts for extra strength aspirin.
Clients/products include: General Electric, Post Sugar Crisp cereal (with story board), Vic Tanny Silver Anniversary, Bazooka Bubble Gum, Manager Hotels Coffee, Old Gold Spin Filters, Jell-O, La Rosa Spaghetti, and Procter & Gamble. Most scripts are undated. Grey Advertising, Inc. appears to have been involved with most of the projects.
It is not known what Beep Masters signifies in the context of Tony Schwartz's work. It is possible that beeps were signified by the red pencil dots after each line of dialog in the script. They could have been markers used for editing purposes in audio or film.
Includes an American Federation of Television and Radio Artists HR report.
Advertising scripts intended for voice actor Alan Bleviss, who frequently worked with Tony Schwartz. Included are scripts representing the following clients: Greenmarkets, League of Voluntary Hospitals, Emergency Medical Services, Competitive Long Distance Coalition, Friends of Ruth Messinger, TAFT, WQXR, Bredesen for Governor, Bose, ULTRALIFE, 1010 WINS, Patrolmen's Benevolent Association, Journey of the Heart, Cricket, Senator Jay Rockefeller, Public Citizen, West Virginia Citizen Action Group, Society of Orthopedic Surgeons, Inc., New York City Fire Department, Solomon Relihan & Blake, Green '93, New York Power Authority, Alliance for Quality Education, Naumburg Bandshell, Organ Donor Awareness, New York City Police Foundation, Handgun Control, AT&T, Crimestoppers, Rutgers AAUP, Kavanagh, Families Concerned About AIDS, Military Families Support Network, Congregation B'nai Jeshurun, Adelphi AAUP, Coalition for Zoning Law Enforcement, and Department of Investigation.
There is one 8x10 inch photograph of Tony Schwartz and Alan Bleviss recording together, signed by Alan Bleviss.
Access America is also Blue Cross Blue Shield.
Includes Greater New York Safety Council public service announcements.
Brouillard Communications.
Intended for: Bob Landers voice actor.
Includes an American Federation of Television and Radio Artists HR report.
Regarding a breast cancer project and an oil industry project.
Magazine and scripts. Two reports titled "Report on a Cassette Program for Business Week" and "Continuing Report on Audio-cassettes for Business Week."
"Trout and Ries" written on original folder.
One report titled "A Study of Advertising Decision-makers."
Includes an American Federation of Television and Radio Artists HR report and three photographs of antennas.
Includes an American Federation of Television and Radio Artists HR report.
"Through a Glass, Darkly" script from the religious program
Tony Schwartz was documentary recordist.
Includes Martin Himmel Health scripts.
Intended for voice actor: Mireille Guiliano.
Intended for voice actor: Bob Sevra.
Compiled lists of Tony Schwartz's commercial clients. It is unknown who compiled the older lists, but Tony Schwartz compiled the newer list for the Library of Congress. One list each of political, public service, and commercial clients.
Includes an American Federation of Television and Radio Artists HR report.
Five 35 mm color slides of C.W. Post buildings.
Includes contracts and an American Federation of TV and Radio Artists HR report.
Intended for voice actor: Bob Landers.
The items associated with Rick Bennett Agency, Inc. do not appear to be linked to Data General but they were all filed into the same Rick Bennet folder.
Scripts, correspondence, a survey, notes, and research materials. Other companies represented in the file include Thompson Medical and the National Council for Weight Control.
Intended for voice actor: Bob Landers.
Scripts, correspondence, and schedules for radio spots on various stations. Includes references to Samsonite, watches, and jewelry ads.
HR reports.
Model satellite, approximately 7 1/4 inches high, with "NASA Earth Resources Technology Satellite" labeled on one side of the base and "General Electric" on the other.
Correspondence and research for Valium and pro-brand campaigns.
Includes an American Federation of Television and Radio Artists HR report.
Braille news.
Four 35 mm color slides.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Bob Landers.
Intended for voice actor: Dan Ingram.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Bob Landers.
Tony Schwartz's involvement in this work is uncertain.
Thirty-eight 3 1/2x5 inch and 4x6 inch color photographic prints (including 15 duplicate prints) of Bob Landers seated in [a recording studio?] and standing outdoors.
Photographs correspond with negatives in box 204/67-71.
Seven 35 mm color negative strips of Bob Landers seated in [a recording studio?] and standing outdoors.
Negatives correspond with photographic prints in box 202.
Materials concerning the development of anti-smoking greeting cards.
Himmel Equities, Inc. materials are included.
Includes material for anti-smoking ads and an American Federation of TV and Radio Artists HR report.
Includes material for anti-smoking ads and others titled: Heart Beat, Fast Food, Bad Habits.
Includes scripts for ads on smoking, AIDS, and drunk driving.
Scripts, correspondence, and research.
Includes scripts for ads on smoking and Keep It in Your Sneaker.
Scripts and correspondence.
Intended for voice actor: Bob Landers.
Correspondence with Joe Napolitan regarding setting up the Media Peace Corps.
Various drafts.
Tax documents, bank transactions, checks, etc.
Intended for voice actor: Bob Landers.
Annual reports and other company PR materials.
Annual reports and other company PR materials.
Includes script drafts.
Includes two reports by Tony Schwartz titled "Replacement for Mobil Product Commercials" and "Energy in the Future: A Report on Mobil's Use of Media in Relation to Our Energy Problems."
Herb Schmertz.
Bound report.
Relates to the Coliseum project.
Intended for voice actor: Bob Landers.
Scripts and correspondence for the Rousseau and Frank Stella projects.
One 35 mm color slide of
Intended for voice actor: Bob Landers.
Scripts promoting New Sounds, Inc., for Tony Schwartz on WQXR. Includes an American Federation of Television and Radio Artists HR report, New Insights campaigns.
Includes an American Federation of Television and Radio Artists HR report.
Includes an American Federation of Television and Radio Artists HR report.
Includes an American Federation of Television and Radio Artists HR report.
Includes an American Federation of Television and Radio Artists HR report.
Reports and pamphlets.
Includes an American Federation of Television and Radio Artists HR report.
Acronym is OTB.
Consists of scripts, correspondence, research materials, floor plans, maps, and radio station information booklets.
Also included are six photos of various exercise and swimming classes.
For a TV commercial.
Promotion of his book,
Includes an American Federation of Television and Radio Artists HR report.
One 18x14 inch poster on heavy paper stock. Text at top reads: "College students, Join the new Police Cadet Corps."
Intended for Ken Giddon voice actor/owner of Rothman's.
Intended for voice actor: Emilio Del Pozo.
Bound portfolio by Tony Schwartz requesting a professional relationship with Sony. Includes some loose papers.
Includes a communications strategy report.
Intended for voice actor: Bob Landers.
Talk on obesity, possibly written by Tony Schwartz.
Script titles include Interest for Performing Arts, Dentist Department, Doctor Line, Nursing Recruitment, and Pavilion Four.
Includes a guide booklet for creating medical PSAs, skyline print mockups.
Research report titled
Intended for voice actor: Alan Bleviss.
For the book
Also includes correspondence and two contact sheets from a cover photo shoot.
Intended for voice actor: Bob Landers.
Includes an American Federation of Television and Radio Artists HR report.
Intended for voice actor: Bob Landers.
Benton & Bowles, Inc.
For the book
Intended for voice actor: Bob Landers.
Scripts and correspondence. Includes an American Federation of TV and Radio Artists HR report.
A letter in the file mentions Schwartz's book
Intended for voice actor: Alan Bleviss.
Contains visual art comprised of graphics, dust jacket, brochure, and animations. Art work includes:
John Kaizer, Robert Gwathmey, Karate Kids.
Contains files relating to theatrical sound design, film, sound recordings, and radio projects produced by Schwartz. Items include correspondence, playbills, reviews, liner notes, and promotional materials. Arranged in chronological order, then alphabetical by program/production title.
Photocopy of
Photocopied 1997-07-09.
For a limited edition recording created for the Gallery of Modern Art photo exhibit marking the fiftieth anniversary of the Women's City Club of New York.
In English and French.
"WNYC Programs" bibliography,
New York State Writers Institute Classic Film Series (University at Albany, State University of New York).
Transcript, guest commentators schedule, promotional material for
Eighth Annual City Lore Festival of Film and Video.
Primarily transcripts of interviews and speaking engagements conducted by Schwartz. Materials include outline and notes of presentations, television transcripts, and correspondence. Arranged in chronological order, then alphabetical by title or radio station.
Please note some transcripts might also be found in other series.
Letter from Jacqueline Bailey, "Narrowcasting" notes.
Includes a letter from Debra Kirsch.
WQXR radio program.
Deborah Feyerick.
Conversations with Ray Brousseau, Dr. Terry Shintani.
Handwritten at top of p. 1 of transcript: "Goldmark, CBS research director."
WNET television program.
Massachusetts universities presentation for Michael Rowan, "Mike Rowan and Kayla Schwartz re. Education."
Interview with Tony Schwartz.
"Production 7501."
Files contain correspondence, curricula, memoranda, course work, clippings, and other material relating to Schwartz activities as an instructor. Arranged alphabetically by institution name, then chronologically.
Promotional materials, articles, roster of participating organizations, course work, and a letter from John Doorley.
Policy statements, student course work, promotional material, and transcript of anti-smoking hearing testimony.
TV/Radio 16, TV/Radio 26.8, letters from Sister Camille D'Arienzo.
Drafts of
News clipping, Young Filmmakers program, photocopy of Shinichi Suzuki's
List of handouts, Center for Health Communications concept paper, and letters from Jay Winsten and Harvey Fineberg.
Material relating to BEH 210c, Mass Communications and Public Health.
Material relating to BEH 210c, Mass Communications and Public Health, including a "Conference 2000" teleconference manual, notes from Harvard School of Public Health/New Sounds, Inc., and documents concerning the Massachusetts Saving Lives drunk driving campaign and the Smoking: New Findings, New Controversies program.
Material relating to BEH 211c, Mass Communications and Public Health. Includes a Center for Health Communication special report, "Recommendations for Future Mass Media Campaigns to Prevent Preteen and Adolescent Substance Abuse," and the May-June 1989 issue of
Material relating to BEH 211c, Mass Communications and Public Health.