Title Page | Collection Summary | Biographical/Organizational Note | Scope and Content | Arrangement
Biographical Note
| Date | Event |
|---|---|
| 1901, Nov. 18 | Born, Jefferson, Iowa |
| 1928 | Ph.D., University of Iowa, Iowa City, Iowa |
| 1929-1937 | Professor of journalism and advertising, Drake University, Des Moines, Iowa, Northwestern University, Evanston, Ill., and Columbia University, New York, N.Y. |
| 1932-1947 | Director of research, Young & Rubicam Advertising Agency, New York, N.Y. |
| 1935-1984 | Founder and director, American Institute of Public Opinion |
| 1964 | Wrote The Miracle Ahead. New York: Harper and Row |
| 1984, July 25 | Died, Tschingel, Switzerland |