Administrative History
Look was a biweekly, general interest popular magazine published from March 1937 to October 1971 by Gardner Cowles, Jr., under various company names: Look, Inc. (1937-1945); Cowles Magazines (1946-1965); and Cowles Communications, Inc. (1965-1971). Look began as a tabloid-style magazine that emphasized sports, movie stars, and sensationalism. After World War II, it became more family oriented and included articles on social and political subjects, as well as regular features on personalities, food, fashion, and sports. Look's "golden years" (1954-1964) followed improvements in the magazine's design and focus by editor Fleur Cowles, art director Alan Hurlburt, managing editor Dan Mich, and others.
Courtesy of the Prints and Photographs Division, Library of Congress (http://www.loc.gov/pictures/collection/lmc/background.html)