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National Broadcasting Company history files, 1922-1986

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Advertisers, 1927-1961
38 folders.
Reports about network advertisers, advertising policy, rates and compensation.
FOLDER 649 Television Program Account List 1961.
1 item.
Mimeographed 39-page report, "NBC Television Program Account List."
FOLDER 650 Television Program Account List 1960.
1 item.
Mimeographed 37-page report, "NBC Television Program Account List," contains the program/sponsor, products, agency & agency contact, and NBC service representative.
FOLDER 651 Television Program Account List 1959.
4 items.
Mimeographed reports on NBC television advertisers.
FOLDER 652 Television Program Account List 1958.
5 items.
Mimeographed reports on NBC television advertisers.
FOLDER 653 NBC Network Advertisers Radio 1957.
3 items.
Mimeographed lists of NBC radio network advertisers.
FOLDER 654 NBC Network Advertisers 1956.
1 item
Printed items: 1956 NBC television booklet, NBC Network Advertisers.
Printed items: 1956 NBC television booklet, NBC Network Advertisers.
FOLDER 655 NBC Network Advertisers 1955.
4 items.
NBC Network Advertisers television booklets for 1955.
Printed items: NBC Network Advertisers television booklets for Fall-Winter, Summer, March-April, and January-February.
FOLDER 656 NBC Network Advertisers 1954.
9 items.
NBC Network Advertisers television booklets.
Printed items: Complete set of NBC Network Advertisers television booklets for 1954.
FOLDER 657 NBC Network Advertisers 1953.
9 items.
NBC Network Advertisers television booklets.
Printed items: Complete set of NBC Network Advertisers television booklets for 1953.
FOLDER 658 NBC Network Advertisers 1952.
9 items.
NBC Network Advertisers television booklets
Printed items: Complete set of NBC Network Advertisers television booklets for 1952
FOLDER 659 NBC Network Advertisers 1951.
9 items.
NBC Network Advertisers television booklets.
Printed items: Complete set of NBC Network Advertisers television booklets for 1951.
FOLDER 660 NBC Network Advertisers 1950.
9 items.
NBC Network Advertisers television booklets.
Printed items: Complete set of NBC Network Advertisers television booklets for 1950.
FOLDER 661 NBC Network Advertisers 1949.
9 items.
NBC Network Advertisers television booklets.
Printed items: Complete set of NBC Network Advertisers television booklets for 1949.
FOLDER 662 NBC Network Advertisers 1948.
8 items.
NBC Network Advertisers television booklets for 1948
Printed items: NBC Network Advertisers television booklets for November-December, October, September, July-August, May-June, April, March, and January.
FOLDER 663 NBC Network Advertisers 1947.
10 items.
NBC Network Advertisers booklets for 1947.
Printed items: NBC Network Advertisers booklets for December, November, October, September, July, May, April, March, and February. Network Commercial Programs booklet for January. The title was apparently changed to NBC Network Advertisers, after this issue.
FOLDER 664 NBC Network Commercial Programs 1946.
12 items.
Network Commercial Programs booklets.
Printed items: Complete set of Network Commercial Programs booklets for 1946.
FOLDER 665 NBC Network Advertisers 1945.
12 items.
Network Commercial Programs booklets for 1945.
Printed items: Network Commercial Programs booklets for December, November, October, (pages 19 and 20 are missing), September, August, July, June, May, April, and March. NBC Network Advertisers booklet for February and January. The title was apparently changed to Network Commercial Programs after the February issue.
FOLDER 666 NBC Red Network Advertisers 1944.
12 items.
NBC Network Advertisers booklets.
Printed items: Complete set of NBC Network Advertisers booklets for 1944.
FOLDER 667 NBC Red Network Advertisers 1943.
11 items
NBC Network Advertisers booklets for 1944 and a chart.
Printed items: NBC Network Advertisers booklets for December, November, October, September, August, July, June, May, April, February, and January. 1936 chart, "Sponsored Station Hours."
FOLDER 668 NBC Red Network Advertisers 1942.
12 items.
NBC Network Advertisers booklets.
Printed items: Complete set of NBC Network Advertisers booklets for 1942.
FOLDER 669 NBC Blue Network Advertisers 1942.
2 items.
Blue Network Advertisers booklets for 1942.
Printed items: Blue Network Advertisers booklets for February and January.
FOLDER 670 NBC Pan-American Network Advertisers 1942.
3 items.
Pan-American Network Advertisers booklets for 1942.
Printed items: Pan-American Network Advertisers booklets for April, March, and January.
FOLDER 671 NBC Network Advertisers 1941.
15 items.
Red Network Advertisers booklets and one International Division Advertisers booklet.
Printed items: Complete set of Red Network Advertisers booklets for 1941. International Division Advertisers booklet for November, 1941.
FOLDER 672 NBC Network Advertisers 1940.
12 items.
NBC Network Advertisers booklets.
Printed items: Complete set of NBC Network Advertisers booklets for 1940.
FOLDER 673 NBC Network Advertisers 1939.
12 items.
NBC Network Advertisers booklets.
Printed items: Complete set of NBC Network Advertisers for 1939.
FOLDER 674 NBC Network Advertisers 1938.
1 item.
NBC Network Advertisers booklet for October, 1938.
FOLDER 675 NBC Network Advertisers 1937.
10 items
NBC Network Advertisers booklets for 1937.
Printed items: NBC Network Advertisers booklets for August, July, June, May, April, March, February, and January.
FOLDER 676 NBC Network Advertisers 1936.
12 items.
NBC Network Advertisers booklets for 1936 and a mimeographed report on network commercial programs.
Printed items: NBC Network Advertisers booklets for December, November, October, September, August, June, May, April, March, February, and January.
FOLDER 677 NBC Network Advertisers 1935.
9 items.
NBC Network Advertisers booklets for 1935.
Printed items: NBC Network Advertisers booklets for November, September, July, June, May, April, March, February, and January.
FOLDER 678 NBC Broadcast Advertisers 1934.
15 items.
NBC Network Advertisers booklets and pamphlets.
Printed items: Complete set of NBC Network Advertisers booklets for 1934, and pamphlets from July and January [two copies].
FOLDER 679 NBC Broadcast Advertisers 1933.
11 items.
NBC Network Advertisers booklets for 1933.
Printed items: NBC Network Advertisers booklets for November, October, September, August, July, June, May, April, March, February, and January.
FOLDER 680 NBC Broadcast Advertisers 1932.
11 items.
NBC Network Advertisers booklets for 1932.
Printed items: NBC Network Advertisers booklets for December, November, October, September, August, July, June, May, April, March, and February.
FOLDER 681 Network Advertisers NBC, CBS, MBS 1927-39.
7 items.
Mimeographed reports comparing network advertising sales.
Printed items: December, 1939 21-page booklet, Advertisers Using NBC, CBS & MBS Network Facilities-A Month by Month Record from January 1933 to December 1939 Incl. December, 1936 17-page booklet, Advertisers Using NBC, CBS & MBS Network Facilities-A Month by Month Record from January 1933 to December 1936 Incl. December, 1933 10-page booklet, NBC & CBS Advertisers-A Month by Month Record from January 1927 to December 1933.
FOLDER 682 Broadcast Advertising. 1928.
1 item (ringbinder).
Extensive NBC handbook includes speeches, rate cards, pamphlets, audience mail, and data on NBC sponsors.
FOLDER 683 Radio Broadcast Advertising. 1928.
1 item.
Mimeographed 37-page H. K. McCann Company report, "Radio Broadcast Advertising."
FOLDER 684 Rates. 1934 - 1935.
1 item (clipped).
Original, onionskin, handwritten, and mimeographed organization charts, a telegram, letters, and reports regarding rates.
Highlights: December 2, 1935, memo from William S. Hedges to Niles Trammell complaining about the planned elimination of spot announcements. October 23, 1934, memo, "Local Announcements on Network Programs."
Printed items: June 15, 1934, WBBM Rate Card. August 15, 1934, WGN Rate Card.
FOLDER 685 Rates & Compensation. 1934 - 1935.
1 item (clipped).
Original, onionskin, and mimeographed letters, memoranda, telegrams, and reports about rates.
Highlights: December 2, 1935, telegram discusses Proctor & Gamble's request that they receive the contiguous rate discount.
Printed items: February 4, 1935, National Broadcasting Company Network Rate Card. March 12, 1935, WFIL Rate Card. NBC 1935 Rate Announcement brochures from June through September, 1935
FOLDER 686 Rates & Discounts. 1934 - 1936.
1 item (clipped).
Original, onionskin, handwritten, and mimeographed letters, memoranda, an affiliation contract, a telegram, and reports on rates and discounts.
Highlights: August 6, 1936, price list for NBC/RCA reference and audition recording. November 30, 1935, original letter from Freeman F. Gosden of Amos 'N' Andy to NBC describing how severe sinus problems forced him to move to Palm Springs and complaining about the cost of line charges from Palm Springs.
FOLDER 687 NBC Network Advertising 1934-36.
1 item (clipped).
Printed items: Consecutive monthly NBC Network Advertisers and NBC Network Advertisers rate cards from January 1, 1934 to November 1, 1936.
Personnel and Organization, 1926-1980
88 folders.
Memoranda and organizational charts.
FOLDER 688 Operations September 1956 - February 1958.
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