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Series 3. Works and Publications, 1950-2004 (continued)
Writings, 1953-2004, undated (continued)
BOX-FOLDER 157/27 "How to Grow Grass-Roots in the Global Village" brochures, contracts, and correspondence, 1969-1987-03-05
See also Project 86 .
BOX-FOLDER 157/28 "How to Use Radio Advertising Most Effectively," 1979-10-15
Article from Boardroom Reports.
See also Boardroom Reports in commercial client files .
BOX-FOLDER 157/29 "How to Watch Debates Today" draft, 1991-02-26
BOX-FOLDER 157/30 "How TV Will Change Government," 1978-02-05
Article from the Daily News.
BOX-FOLDER 157/31 "The Inside of the Outside," 1972-01
Article from Politeia magazine, volume 1, number 3.
BOX-FOLDER 157/32 "Kids and Cats" transcript, undated
Transcript from interviews with principals.
BOX-FOLDER 157/33 Correspondence relating to "The Language: Thinking, Writing, Communicating," 1980-05-27-1981-01-19
Correspondence from Maryland Center for Public Broadcasting.
BOX-FOLDER 157/34 "Let's Not Make a Fatal Mistake" column drafts, 1983-03-02-circa 1983
Drafts for a column about instant hesitation in Electronics Magazine and correspondence.
BOX-FOLDER 157/35 Letters to the editor, undated
Titles: "Earsight," (New York Times), "Principle or Principal?," (Advertising Age).
BOX-FOLDER 157/36 “Listen”, 1978-05-05-1979-03-20
Original article, reprints from TV Guide, and letters from readers.
BOX-FOLDER 157/37 "Mass Communication," 1979-07-11-1980-10
Article for the American Encyclopedia. Master copy.
BOX-FOLDER 157/38 "The Meaning of Video Replay," 1985-01-11
Correspondence with Video Review and article.
Media Industry Newsletter, 1967-2004
Acronym: MIN.
See also Media the Second God .
BOX-FOLDER 158/1 Research, correspondence relating to USPS column, 1978-12-20-1984-12-09
BOX-FOLDER 158/2 Correspondence, 1980-03-06-2004-07-12
Some newsletters attached to correspondence.
BOX-FOLDER 158/3 Research, 1980-04-28-1984-04-09
BOX-FOLDER 158/4 Newsletters, 1984-05-16-1998-03-30
Draft for Planned Reactions, Inc.
BOX-FOLDER 158/5 Drafts, 1985-08-27-1986-04-10
Some undated article drafts, Planned Reactions, Inc.
BOX-FOLDER 158/6 Drafts, 1989-01-03-1989-12-18
BOX-FOLDER 158/7 Columns, 1976-06-14-1983-08-10
Photocopies of columns. Original folder titles were "Radio has yet to be discovered" and "On target."
Pages numbered chronologically by date.
BOX-FOLDER 158/8 "Uses and Misuses of Advertising" columns, 1975-12-19-1982-03-17
Pages numbered chronologically by date.
BOX-FOLDER 158/9 Column compilation booklet, 1977
Fifty-four page booklet, with an index of Schwartz's MIN columns from before 1977.
BOX-FOLDER 158/10 "Social Effects of Media" columns, 1979-03-19-1983-08-24
Pages numbered chronologically by date.
BOX-FOLDER 158/11 "Political Airwaves" columns, 1976-07-19-1983-05-18
Pages numbered chronologically by date.
BOX-FOLDER 158/12 "And Now the News!" columns, 1967-04-1982-10-20
Pages numbered chronologically by date.
BOX-FOLDER 159/1 "Researching the Consumer" columns, 1975-11-14-1982-03-03
Pages numbered chronologically by date.
BOX-FOLDER 159/2 "Shoes and Ships and Sealing Wax" columns, 1968-01-1983-11-16
Pages numbered chronologically by date.
BOX-FOLDER 159/3 "Recording" columns, 1963-10-1980-07-23
Also includes "Sound for Photographers" and "Tony Schwartz on Sound" columns.
Pages numbered chronologically by date.
BOX-FOLDER 159/4 "Media and Education" columns, 1967-07-1982-05-05, undated
Pages numbered chronologically by date: added newsletter, 1977-02-21.
BOX-FOLDER 159/5 Columns, 1967-03-1993-04-26, undated
Mnemonic Speech cover and a compilation booklet of Tony Schwartz's MIN columns with index and introduction. Most drafts are undated.
BOX-FOLDER 159/6 Columns, undated
BOX-FOLDER 159/7 "The FTC's Print and Buggy Romance with Truth," circa 1967
BOX-FOLDER 159/8 "Television and Violence" research and articles, 1969-11-15-1982-05-06
BOX-FOLDER 159/9 "Hear and There," 1992-10-26-1992-11-23
Two columns.
BOX-FOLDER 159/10 Letter concerning a Tony Schwartz MIN column, 1977-08-30
Letter from David Marsh at CBS regarding an interview Tony Schwartz wrote about in MIN; interview transcript included.
BOX-FOLDER 159/11 Media Lobbying flier, undated
Media, the Second God, circa 1970s-circa 1990s
BOX-FOLDER 159/12 Post publication materials, 1982-07-16-1987
Includes correspondence regarding the Japanese translation of the book.
BOX-FOLDER 159/13 Book notes, undated
BOX-FOLDER 159/14 Artwork, circa 1980
Artwork by Nurit Karlin.
BOX-FOLDER 230/9-10 Nurit Karlin Statue of Liberty artwork, circa 1980 circa 1980
Folder 9 contains a negative print of Karlin's drawing that has been pasted to a backing board, 12x22 inches. Folder 10 contains two paste-up copies of the drawing, one positive and one negative, each with a tissue overlay and each measuring 12x22 inches.

Karlin's Statue of Liberty drawing faces p. [3] in the first edition of the book (1981).
BOX-FOLDER 160/1 Fan letters and reviews, 1981-1982
BOX-FOLDER 160/2 Publicity, 1981-1982
Magazines, articles, correspondence, PR drafts, scripts, and invoices.
BOX-FOLDER 160/3 Cover art, first edition, 1981
Correspondence, articles, and cover drafts.
BOX-FOLDER 226/6 Cover lettering and design, 1983 paperback edition, circa 1983
Paste-up of the word "Media," 10 1/2x8 1/2 inches; negative image of the full cover, opened, printed on three-hole-punched plastic, 11x14 inches; and a positive paper print of the full cover, opened, 8x12 1/2 inches.
BOX-FOLDER 230/8 Cover lettering and design, 1983 paperback edition, circa 1983
Four orange sheets of paper, each 12 1/2x16 inches and three-hole-punched, containing paste-up negatives of front and back cover lettering and a Tony Schwartz photograph, for the 1983 paperback edition.
BOX-FOLDER 160/4 Post publication, circa 1980s
Invoices, articles, correspondence, and PR.
BOX-FOLDER 160/5 John Jay campaign case study, 1981
A photocopy of the chapter from the book.
BOX-FOLDER 160/6 Review correspondence, 1981-1983
BOX-FOLDER 160/7 Petrov interview, circa 1990s
BOX-FOLDER 160/8-9 Book draft, circa 1980s
BOX-FOLDER 160/10 Correspondence, circa 1980
Correspondence and drafts. There is one 8x10-inch contact sheet of various photos of Tony Schwartz in his office.
BOX-FOLDER 161/1-2 Research, circa 1970s-circa 1980s
Magazines, articles, correspondence, drafts.
BOX-FOLDER 161/3 Correspondence, circa 1980
Rights, colleague feedback.
BOX-FOLDER 161/4 Correspondence, 1985-05-01
BOX-FOLDER 161/5 Book, first edition, 1981
Hardback with note cards inside.
BOX-FOLDER 161/6 Book draft and research, 1977-05-23-1980-02-20
Correspondence and notes on the book draft and research materials. Includes copies of Media Industry Newsletter (MIN) column articles.
See also Media Industry Newsletter.
BOX-FOLDER 161/7 The Second God: Media in the Post-Literate Society, undated
A draft of the book with one page of notes to accompany the tabs marked throughout the draft.
BOX-FOLDER 161/8 "The Microphone as a Lens," undated
Article from the magazine Popular Photography.
BOX-FOLDER 161/9 Letter regarding The Naked Computer, 1983-01-05
Letter regarding an article Schwartz was writing for the book.
BOX-FOLDER 161/10 "Narrowcasting: Tune In Your Listeners with Radio," 1980-02-09
Letter of agreement.
BOX-FOLDER 161/11 "New Voices" column, 1969-01-1969-11
Educational Television magazines and correspondence.
BOX-FOLDER 161/12 "Nynex Impact" biography draft and article, undated
Draft of a biography and article on the impact of the telephone in Schwartz's life.
BOX-FOLDER 161/13 On Political Advertising brochure, undated
American Advertising Museum brochure.
BOX-FOLDER 161/14 "Perception or Dropouts?" 1968-04
Music Notes magazine.
BOX-FOLDER 161/15 Popular Photography correspondence and articles, 1962-12-17-1965-05
BOX-FOLDER 161/16 "Puncturing Advertising Myths," 1977-06-30
Article from Boardroom Reports.
See also Boardroom Reports in commercial client files .
BOX-FOLDER 162/1 Correspondence concerning "Radio: The Forgotten Medium," 1979-11-28-1979-12-17
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