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Series 2. Business and Professional Materials, 1940-2005 (continued)
Client projects: political campaigns, 1956-1997 (continued)
BOX-FOLDER 84/6-7 Correspondence, scripts, and other materials for Isaac Newton Skelton's campaign, 1976, undated
Material for Isaac Newton "Ike" Skelton's 1976 campaign for U.S. representative from Missouri.
See also Ike Skelton correspondence .
BOX-FOLDER 84/8 Correspondence, scripts, and other materials for Isaac Newton Skelton's campaign, 1978, undated
Material for Isaac Newton "Ike" Skelton's 1978 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 84/9 Scripts, photographs, and other materials for Isaac Newton Skelton's campaign, 1980, undated
Material for Isaac Newton "Ike" Skelton's 1980 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/1-2 Correspondence, scripts, and other materials for Isaac Newton Skelton's campaign, 1982, undated
Material for Isaac Newton "Ike" Skelton's 1982 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/3 Correspondence, scripts, and other materials for Isaac Newton Skelton's campaign, 1985-1986, undated
Material for Isaac Newton "Ike" Skelton's 1986 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/4 Correspondence and scripts for Isaac Newton Skelton's campaign, 1988, undated
Material for Isaac Newton "Ike" Skelton's 1988 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/5 Scripts for Isaac Newton Skelton's campaign, 1990
Material for Isaac Newton "Ike" Skelton's 1990 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/6 Correspondence, scripts, and other materials for Isaac Newton Skelton's campaign, 1992, undated
Material for Isaac Newton "Ike" Skelton's 1992 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/7 Correspondence and other materials for Isaac Newton Skelton's campaign, 1994, undated
Material for Isaac Newton "Ike" Skelton's 1994 reelection campaign for U.S. representative from Missouri.
BOX-FOLDER 85/8-9 Correspondence, scripts, clippings, and client papers for the Jim Spainhower campaign, 1980, undated
Material for Jim Spainhower's 1980 primary campaign for the Democratic candidacy for governor of Missouri.
BOX-FOLDER 85/10-11 Scripts and client papers for the Percy Sutton campaign, 1977, undated
Material for Percy Sutton's primary campaign for the Democratic candidacy for mayor of New York City, including what appears to be a paper-based teleprompter scroll.
See also Robert Roe New Jersey governor's campaign, 1977 .
BOX-FOLDER 86/1-4 Research material for the Jim Symington campaign, 1975-08-1976-05, undated
Material consists of two surveys of the political climate in Missouri conducted by Hart Research Associates in August 1975 and May 1976, and an undated analysis that is missing its title page but was placed in a binder with a copy of the August 1975 survey.
BOX-FOLDER 86/5-6 Correspondence, scripts, photographs, clippings, and client papers for the Charles Touhey campaign, 1981, undated
Material for Charles Touhey's 1981 campaign for mayor of Albany, New York.
BOX-FOLDER 86/7 Contract for the William vanden Heuvel campaign, 1973-03-07
Material for William vanden Heuvel's primary campaign for district attorney of New York City.
BOX-FOLDER 86/8 Correspondence, scripts, clippings, and client papers for the Anthony Veteran campaign, 1983, undated
Material for Anthony Veteran's 1983 campaign for Westchester County executive.
BOX 86-87 Correspondence, scripts, clippings, and client papers for the Ed Vrdolyak campaign, 1987, undated
BOX 86 (1 folder)
BOX 87 (2 folders)
Material for Ed Vrdolyak's 1987 campaign as the Solidarity Party candidate for mayor of Chicago.
BOX-FOLDER 87/3 Correspondence, photographs, clippings, and client papers for the "Ed 010" campaign, 1988, undated
Material for Ed Vrdolyak's 1988 campaign as the Republican Party candidate for clerk of Cook County Circuit Court.
BOX-FOLDER 87/4 Correspondence, transcripts, depositions, and other legal documents for the New Sounds Inc. v. Edward R. Vrdolyak and Citizens for Vrdolyak lawsuit, 1989-1993, undated
Material for a lawsuit filed by Tony Schwartz against Ed Vrdolyak for nonpayment of bills stemming from the 1988 Vrdolyak campaign, including phone transcripts of conversations between Schwartz, Vrdolyak and Vrdolyak's assistant Terry Durkin, dated November 3, 1989 through November 10, 1989.
BOX-FOLDER 87/5 Scripts and transcript for the Lloyd Walker campaign, undated
Material for Lloyd Walker's 1972 campaign for the Michigan State Legislature in the 99th district. A M.E.P.A.C. client.
BOX-FOLDER 87/6 Scripts, clippings, and client papers for the Dennis Waterman campaign, 1980, undated
Material for Dennis Waterman's 1980 primary campaign for the Democratic candidacy for Pennsylvania's 3rd Congressional District.
BOX-FOLDER 87/7 Correspondence, scripts, clippings, and client papers for the Ted Weiss campaign, 1984, undated
Material for Theodore Weiss's 1984 primary campaign for the Democratic candidacy for New York's 17th Congressional District.
BOX-FOLDER 87/8 Scripts, transcript, and client papers for the Ted Weiss campaign, 1986, undated
Material for Theodore Weiss's 1986 primary campaign for the Democratic candidacy for New York's 17th Congressional District.
BOX-FOLDER 87/9 Robert Whelan campaign papers, 1981-undated
Material for Robert E. Whelan's campaign for judge of the Surrogate's Court of Erie County, New York.
BOX-FOLDER 87/10 Scripts and client papers for the Kevin White campaign, 1970, undated
Material for Kevin White's 1970 Massachusetts gubernatorial campaign.
BOX-FOLDER 87/11 Scripts, photograph, and client papers for the Mark White campaign, 1982, undated
Material for Mark White's 1982 Texas gubernatorial campaign.
BOX-FOLDER 87/12 Scripts and contract for the Joe Yeldell campaign, [1972?]
Material for Joseph Yeldell's campaign for congressional delegate from Washington D.C., possibly from 1972.
BOX-FOLDER 87/13 Correspondence, scripts, clippings, and client papers for the Andrew Young campaign, 1970, undated
Material for Andrew Young's 1970 campaign for U.S. representative from Georgia.
BOX 87-88 Correspondence, scripts, clippings, and client papers for the Tom Young campaign, 1984-1985, undated
BOX 87 (4 folders)
BOX 88 (3 folders)
Material for Thomas Young's 1985 campaign for mayor of Syracuse. Grouped per original order by three ads: "Anti-Bernardi," "Chameleon," and "Fair."
BOX-FOLDER 88/4 Miscellaneous political client correspondence, 1972-1986, undated
BOX-FOLDER 88/5 Miscellaneous political scripts, 1980-1997, undated
BOX 222 Lever voting machine model, undated
Instructional model, 13x10x1 inches, of a metal, lever-style voting machine made by AVM (Automatic Voting Machine) Corporation of Jamestown, New York.
Client projects: public service announcements (PSAs), circa 1940s-2002, undated
Business materials, arranged by client, for public service announcements and non-profit radio and television advertisements produced by Tony Schwartz. The clients range from single issue campaigns, such as the Rent Stabilization Association, to national movements, such as anti-smoking (Doctors Ought to Care, Patrick Reynolds Foundation for a Smokefree America, American Cancer Society, etc.), fire safety (New York Fire Department, First Alert), AIDS awareness, and crime prevention (Patrolmen’s Benevolent Association, Crimestoppers, etc.). The bulk of the material consists of scripts, correspondence, and research materials, such as newspaper clippings, surveys, and brochures. Other material includes photographs, posters, American Federation of Television and Radio Artists HR reports, receipts, and contracts.

Please note that some PSA clients might also be found in other series.
Anti-smoking materials may be found throughout the collection under names of specific clients, but there are also more general anti-smoking files. In the alphabetical listing of clients and topics below, look under entries beginning with "Anti-smoking ..." for interview transcripts; photographs, postcards, posters, and drawings; research materials; and PSA scripts. In Series 4, see the anti-smoking subject files for a variety of published materials on the topic.
BOX-FOLDER 89/1 911 scripts, correspondence, and research, 1979-04-1981-01-05
BOX-FOLDER 89/2 1010 WINS radio scripts and correspondence, 1992-12-21-2001-09-21
Relates to "World Trade Center heroes."
See also Patrolmen's Benevolent Association and New Sounds, Inc.
BOX-FOLDER 89/3 ABC Radio Network scripts, correspondence, and research, 2000-09-26-2000-12-05
Includes material on distracted driving.
Action Committee for Higher Education, 1982-1983
BOX-FOLDER 89/4 Correspondence and research, 1982-06-15-circa 1982
BOX-FOLDER 89/5 Scripts, correspondence, and research, 1982-03-18-1983-01-10
Advocacy Institute anti-smoking materials, 1984-1990
BOX-FOLDER 89/6 Smoking Control Advocacy Resource Center, 1987-06-1989-05-03
See also Kids Against Public Smoking .
BOX-FOLDER 89/7 Research, 1986-09-1987-05-01
BOX-FOLDER 89/8 Correspondence and research, 1984-12-21-1987-12-28
BOX-FOLDER 89/9 Research, 1989-02-17-1990-09-20
BOX-FOLDER 90/1 AIDS book scripts, 1992-04-16-1992-04-17
Intended voice actor: Bob Landers.
See also Children's Defense Fund .
BOX-FOLDER 90/2 AIDS Medical Foundation scripts, correspondence, and research, 1985-01-08-1986-11-03
BOX-FOLDER 90/3 AIDS, Proposition 102 scripts, correspondence, and research, 1988-09-16-1988-11-01
BOX-FOLDER 90/4 Alliance for Consumer Rights scripts, 1985-11-05-1985-11-15
BOX-FOLDER 90/5 Alliance for Quality Education scripts, correspondence, and report, 1993-04-20-1993-05-17
Includes an American Federation of Television and Radio Artists HR report.
American Cancer Society anti-smoking materials, 1983-1995
See also Roswell Park Cancer Institute , David Goerlitz PSA file , Doctors Ought to Care scripts , and City University of New York anti-smoking initiative in Schwartz's teaching materials.
BOX-FOLDER 90/6 Scripts, correspondence, and research, 1983-01-25-1991-10-15
Includes interviews and contacts.
BOX-FOLDER 90/7 Scripts and correspondence, 1985-08-27-1995-06-19
Includes contracts and child abuse campaign.
BOX-FOLDER 90/8 American Marketing Association, 1996-05-31
Protest correspondence concerning the Marlboro Man advertising campaign's induction into the Marketing Hall of Fame. Includes DOC "barf bags."
See also Doctors Ought to Care scripts .
BOX-FOLDER 229/5-6 American Cancer Society posters, 1985, undated
Folder 5 contains multiple copies of a 1985 color poster, 23 1/2x17 inches, of a cigarette, the end of which looks like the muzzle of a gun. The cigarette is bent back on itself so that the smoking "gun" is pointing at the smoker. The posters are buckled and stuck to one another, possibly due to water damage.

Folder 6 contains three copies of a poster, 22x17 inches, showing the belly and hands of a pregnant woman holding a lit cigarette. The primary text reads, "Some people commit child abuse before their child is even born."
American Civil Liberties Union, 1987-1997
Acronym is ACLU.
Intended for voice actor: Bob Landers.
BOX-FOLDER 90/9 Scripts, correspondence, and research, 1989-03-21-1997-06-03
Abortion rights.
BOX-FOLDER 90/10 Scripts and research, 1987-1989-07-06
Abortion rights.
BOX-FOLDER 91/1 American College of Emergency Physicians scripts, 1989-09-15-1991-09-15
Intended voice actor: Bob Landers.
BOX-FOLDER 91/2-3 American Committee on East West Accord scripts, research, and correspondence, 1982-12-23-1984-01-25
BOX-FOLDER 91/4 American Council on Education scripts, research, and correspondence, 1985-01-06-1985-08-30
BOX-FOLDER 91/5 American Council on Science and Health research and newsletters, 1986-03-1987-03-06
Anti-smoking.
BOX-FOLDER 91/6 American Federation of Labor and Congress of Industrial Organizations scripts and correspondence, 1981-06-01-1981-07-09
BOX-FOLDER 91/7 American Federation of Teachers correspondence, 1988-12-19
BOX-FOLDER 91/8 American Foundation for AIDS Research scripts and research, certificate of appreciation, 1987-02-05-1990-05-13
Includes a certificate of appreciation.
BOX-FOLDER 91/9 American Heart Association anti-smoking script, 1989-02-20-1989-02-24
See also Martin Himmel Health Foundation .
BOX-FOLDER 91/10 American Hospital Association scripts and research, 1987-06-05-1988-06-14
BOX-FOLDER 91/11 American Lung Association contract, 1998-08-21-1998-08-24
Anti-smoking.
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