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| Container | Contents | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Series 3. Works and Publications, 1950-2004 (continued) | |||||||||||||
| Writings, 1953-2004, undated (continued) | |||||||||||||
| BOX-FOLDER 161/6 | Book draft and research, 1977-05-23-1980-02-20 | ||||||||||||
| Correspondence and notes on the book draft and research materials. Includes copies of Media Industry Newsletter (MIN) column articles. | |||||||||||||
| See also Media Industry Newsletter. | |||||||||||||
| BOX-FOLDER 161/7 | The Second God: Media in the Post-Literate Society, undated | ||||||||||||
| A draft of the book with one page of notes to accompany the tabs marked throughout the draft. | |||||||||||||
| BOX-FOLDER 161/8 | "The Microphone as a Lens," undated | ||||||||||||
| Article from the magazine Popular Photography. | |||||||||||||
| BOX-FOLDER 161/9 | Letter regarding The Naked Computer, 1983-01-05 | ||||||||||||
| Letter regarding an article Schwartz was writing for the book. | |||||||||||||
| BOX-FOLDER 161/10 | "Narrowcasting: Tune In Your Listeners with Radio," 1980-02-09 | ||||||||||||
| Letter of agreement. | |||||||||||||
| BOX-FOLDER 161/11 | "New Voices" column, 1969-01-1969-11 | ||||||||||||
| Educational Television magazines and correspondence. | |||||||||||||
| BOX-FOLDER 161/12 | "Nynex Impact" biography draft and article, undated | ||||||||||||
| Draft of a biography and article on the impact of the telephone in Schwartz's life. | |||||||||||||
| BOX-FOLDER 161/13 | On Political Advertising brochure, undated | ||||||||||||
| American Advertising Museum brochure. | |||||||||||||
| BOX-FOLDER 161/14 | "Perception or Dropouts?" 1968-04 | ||||||||||||
| Music Notes magazine. | |||||||||||||
| BOX-FOLDER 161/15 | Popular Photography correspondence and articles, 1962-12-17-1965-05 | ||||||||||||
| BOX-FOLDER 161/16 | "Puncturing Advertising Myths," 1977-06-30 | ||||||||||||
| Article from Boardroom Reports. | |||||||||||||
| See also Boardroom Reports in commercial client files . | |||||||||||||
| BOX-FOLDER 162/1 | Correspondence concerning "Radio: The Forgotten Medium," 1979-11-28-1979-12-17 | ||||||||||||
| Correspondence for the magazine Campaigns and Elections. | |||||||||||||
| BOX-FOLDER 162/2 | "Radio: Two Creative Methods," 1978-05-29 | ||||||||||||
| Advertising Age article. | |||||||||||||
| BOX-FOLDER 162/3 | "The RCA Tape Cartridge," 1959-04 | ||||||||||||
| Modern Hi-Fi article, number 2. | |||||||||||||
| The Responsive Chord, 1960s-1992 | |||||||||||||
| BOX-FOLDER 162/4 | Chapter drafts, 1960s-1973 | ||||||||||||
| Drafts of The Responsive Chord book chapters: "Introduction," "Sound in the Environment," "Education in the Global Village," "Political Communication, or, How to Package Voters," "Women's Discussion," and La Monte Young page "Dream Music." | |||||||||||||
| BOX-FOLDER 162/5 | Book draft, 1973 | ||||||||||||
| Final print draft. | |||||||||||||
| BOX-FOLDER 162/6 | Correspondence, 1977-08-16-1992-02-11 | ||||||||||||
| Reprint requests, Doubleday correspondence. | |||||||||||||
| BOX-FOLDER 162/7 | Master book draft, circa 1973 | ||||||||||||
| Master print draft with corrections. | |||||||||||||
| BOX-FOLDER 162/8 | Publicity, circa 1973-circa 1975 | ||||||||||||
| BOX-FOLDER 162/9 | Fan letters and other materials, 1973-11-08-1975-01-14 | ||||||||||||
| Correspondence, reviews, PR drafts, radio publicity spot sales reports. | |||||||||||||
| BOX-FOLDER 162/10 | Publicity materials, 1957, circa 1971-circa 1980s, 2001 | ||||||||||||
| Book cover designs, correspondence, reviews, publicity, radio spot invoices. Included are five photographs of Anton Schwartz for the book. | |||||||||||||
| BOX-FOLDER 162/11 | First edition office copy, 1973 | ||||||||||||
| Personal office copy of the book with handwritten notes and tabs. The date “1978-09-24” is written on the dust jacket. | |||||||||||||
| BOX-FOLDER 163/1 | Paperback copy, 1974 | ||||||||||||
| BOX-FOLDER 163/2 | "Hard Sell, Soft Sell, Deep Sell" and other materials, 1992 | ||||||||||||
| Section of the book used in a communications reader for Simon Fraser University. Also contains a section of Marshal McLuhan's Understanding Media: The Extensions of Man and "Ads: Keeping Upset with the Joneses." | |||||||||||||
| See also the McLuhan correspondence file , McLuhan symposium content , and the extensive McLuhan subject files . | |||||||||||||
| BOX-FOLDER 163/3 | "Schwartz on Media," 1972-07 | ||||||||||||
| Politea article, volume 1, number 4. | |||||||||||||
| BOX-FOLDER 163/4 | "60 Minutes" op-ed drafts, 1968-undated | ||||||||||||
| "Sound Directions," 1960s | |||||||||||||
| Art Direction magazine. | |||||||||||||
| BOX-FOLDER 163/5-7 | Column, circa 1960s | ||||||||||||
| See also "Guide for Tape Recording." | |||||||||||||
| BOX-FOLDER 163/8 | Correspondence relating to "Speed Hearing: Variable Velocity Comprehension," 1971-04-20-1971-05-15 | ||||||||||||
| Letters in response to article in BM/E magazine. | |||||||||||||
| BOX-FOLDER 163/9 | "Stimuli and Responses" handout, undated | ||||||||||||
| A handout made by Schwartz referencing Erich Fromm's The Anatomy of Human Destructiveness. | |||||||||||||
| BOX-FOLDER 163/10 | "The Swinging Door to the Mind," undated | ||||||||||||
| A column from an unknown publication. The column mentions Schwartz's theory on “earlids.” | |||||||||||||
| BOX-FOLDER 163/11 | "The Tape Around Us," 1974-08 | ||||||||||||
| High Fidelity article by Tony Schwartz and John Carey. | |||||||||||||
| BOX-FOLDER 163/12 | "Task Oriented Paid Media to Affect Public Behavior" drafts, undated | ||||||||||||
| BOX-FOLDER 163/13 | "The Terminology of Tony Schwartz," undated | ||||||||||||
| Quick reference. | |||||||||||||
| BOX-FOLDER 163/14 | Drafts and original concept notes relating to "This Won't Take Long, Did It? A Prologue to the Polaroid Revolution," undated | ||||||||||||
| BOX-FOLDER 163/15 | "Thoughts on Political Advertising," 1972-12 | ||||||||||||
| CLIO article, co-author Michael Rowan. | |||||||||||||
| BOX-FOLDER 163/16 | "Tony Schwartz On" flier, undated | ||||||||||||
| A one page flier containing remarks from Tony Schwartz on various media topics: radio, television, print, videocassettes, environmental media, and multimedia. | |||||||||||||
| BOX-FOLDER 163/17 | "To Replay Is to Know," undated | ||||||||||||
| Article from Video Review. | |||||||||||||
| BOX-FOLDER 163/18 | "Toward Effective Advertising" draft, 1973 | ||||||||||||
| BOX-FOLDER 163/19 | "TV... an Auditory Medium," 1979-02-24 | ||||||||||||
| TV Guide article. | |||||||||||||
| BOX-FOLDER 163/20 | "Using Radio" drafts, undated | ||||||||||||
| BOX-FOLDER 163/21 | "Using Today's Media to Change Behavior" draft, undated | ||||||||||||
| Co-author John Carey. | |||||||||||||
| BOX-FOLDER 164/1 | Materials relating to "VCRs Turn Broadcasting into Narrowcasting," 1986-03-1986-04-04 | ||||||||||||
| Drafts of article, correspondence with Video Magazine, and Esquire article "The ReDecade." | |||||||||||||
| BOX-FOLDER 164/2 | "Voice of the City," 1953-01-12-1996-09-02 | ||||||||||||
| 90.9 WBUR, Boston University Radio, Adventures in Music. | |||||||||||||
| BOX-FOLDER 164/3 | "What Does One of the Most Inventive Minds in Advertising Think about Research?" 1974-06 | ||||||||||||
| Writer's Digest article. | |||||||||||||
| BOX-FOLDER 164/4 | Drafts and correspondence relating to "What Is a Negative Political Ad?" 1988-11-23 | ||||||||||||
| Drafts and correspondence with New York Times for op-ed piece. | |||||||||||||
| BOX-FOLDER 164/5 | "What Really Matters, Searching for Wisdom in America," circa 1990s | ||||||||||||
| Joke advertisement for a fake book by Schwartz. | |||||||||||||
| BOX-FOLDER 164/6 | "What's Water" drafts and research, 1973-1975 | ||||||||||||
| BOX-FOLDER 164/7 | "When the Unreal Becomes Real" draft and research materials, circa 1973-undated | ||||||||||||
| Series 4. Subject Files, 1912-2005 | |||||||||||||
| 15.2 linear feet | |||||||||||||
| RPA 01020-01055 (boxes 165-200); RPB 00119 (oversize box 220); RPC 00086-00087 (oversize boxes 226-227); RPD 00040 (oversize box 230); RPU 00021 (box 202), RPU 00024 (box OSU 1) | |||||||||||||
| Arranged in three groupings: General subject files, files on Marshall McLuhan, and files on smoking-related topics. | |||||||||||||
| General subject files, 1912-2005 | |||||||||||||
| Consists of published material, correspondence, and other material concerning people, organizations, and topics of interest to Tony Schwartz. | |||||||||||||
| Arranged alphabetically by name of individual, organization, and topic. | |||||||||||||
| BOX-FOLDER 226/7 | 1976 U.S. senatorial campaign research, circa 1976 | ||||||||||||
| BOX-FOLDER 165/1 | 35 Plus Committee, circa 1980-1995 | ||||||||||||
| BOX-FOLDER 165/2 | 35-64 Marketing, circa 1980-1989 | ||||||||||||
| BOX-FOLDER 165/3 | ABC coverage of 1982 New York City marathon, 1982 | ||||||||||||
| BOX-FOLDER 165/4 | Advertising agency executives' attitudes toward radio, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 165/5-8 | Advertising and marketing, circa 1912-1990 | ||||||||||||
| BOX-FOLDER 226/8 | Advertising and marketing photocopies, 1978-05 | ||||||||||||
| Oversized. Two articles: "Scoring a Perfect Pitch," by Joanne Kelleher, Ad East, May 1978, pages 22-23; and "Two Creative Methods, but Both Sell," Advertising Age, May 29, 1978, page R36. | |||||||||||||
| BOX-FOLDER 165/9 | African American topics, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 165/10 | Aging, circa 1990-1999 | ||||||||||||
| BOX-FOLDER 166/1 | AIDS, circa 1980-2005 | ||||||||||||
| BOX-FOLDER 166/2 | Roger Ailes, circa 1985-1995 | ||||||||||||
| BOX-FOLDER 166/3 | Alcohol, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 166/4 | Alliance of the Building Community, circa 1990-2005 | ||||||||||||
| BOX-FOLDER 166/5 | American Council on Science and Health, 1991 | ||||||||||||
| BOX-FOLDER 166/6 | AMICUS, Inc., circa 1960-2005 | ||||||||||||
| BOX-FOLDER 166/7 | Animal rights, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 166/8 | Anthropology, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 166/9 | Anxiety Disorder Association of America, circa 1990-1999 | ||||||||||||
| BOX-FOLDER 166/10 | Apartheid, circa 1980-2005 | ||||||||||||
| BOX-FOLDER 166/11 | Architecture, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 226/9 | Reprint of article on Soviet architecture, 1942-11 | ||||||||||||
| Reprint of "Soviet Architecture Today," by Edward Carter, from The Architectural Review, November 1942, pages 107-114. | |||||||||||||
| BOX-FOLDER 166/12 | Art, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 166/13 | Articles on individuals, circa 1960-2005 | ||||||||||||
| BOX-FOLDER 166/14 | Articles that mention Tony Schwartz, circa 1950-2005 | ||||||||||||
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