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Series 2. Business and Professional Materials, 1940-2005 (continued)
Client projects: public service announcements (PSAs), circa 1940s-2002, undated (continued)
New York City Fire Department, 1982-1993
See also NYMRAD awards .
BOX-FOLDER 103/4 Scripts, correspondence, and research, 1982-07-26-1993-03-09
BOX-FOLDER 103/5-6 Fire prevention radio spots, 1982-11-11-1983-08-10
Letters from other fire stations around the U.S. and Canada requesting copies of public service radio spots made by Schwartz for the New York City Fire Department. Includes a flier advertising the spots.
BOX-FOLDER 103/7 New York City Police Department materials relating to Ken McFeeley, 1986-08-12-1990-10-18
Anti-smoking materials, including scripts and correspondence.
New York City policeman Ken McFeeley died of smoking-related lung cancer in October 1986.
See also Ken McFeeley , the Martin Himmel Health Foundation , and the Patrolmen's Benevolent Association material on McFeeley .
BOX-FOLDER 103/8 New York City Police Foundation, Inc. letter, 1977-12-06
BOX-FOLDER 103/9 New York City Public Development Corporation materials, 1988-05-09-1988-06-08
BOX-FOLDER 103/10 New York City Water Department scripts, 1993-06-25
BOX-FOLDER 103/11 New York Commission Against Crime materials, 1982-06-1982-10-21
BOX-FOLDER 103/12 New York Fire Safety Foundation materials, 1986-07-28
BOX-FOLDER 104/1 New York Health Care Crisis Association scripts, correspondence, and research, 1985-05-17-1985-06-24
New York Medical Liability Reform Coalition, 1976-1985
BOX-FOLDER 104/2-3 Scripts, correspondence, and research materials, 1976-01-1985-06-05
BOX-FOLDER 104/4 Research materials, 1984-03-02-1985-05-13
BOX-FOLDER 104/5 Scripts and research materials, 1983-04-14-1985-02-04
BOX-FOLDER 104/6 New York's Finest Foundation scripts and correspondence, 1983-10-06
BOX-FOLDER 104/7 New York State Martin Luther King, Jr, Commission scripts and correspondence, 1982-10-15-1985-12-16
BOX-FOLDER 104/8 New York Women Against Rape materials, 1984-09-07-1984-09-13
Non-Smokers' Rights Association, 1983-1989
BOX-FOLDER 104/9 Scripts, correspondence, and research materials, 1987-05-21-1987-12-02
BOX-FOLDER 105/1 Correspondence and research materials, 1983-11-1989-01-13
BOX-FOLDER 229/9 Poster of two newspaper anti-smoking ads, 1986-09-17
Black and white poster, 23x13 inches, showing two ads that appeared in Canadian newspapers on September 17, 1986. One side of the poster, with text in French, features an ad that appeared in the Montreal newspaper Le Devoir; the other, in English, displays a different ad that appeared the Montreal Gazette.
BOX-FOLDER 105/2 Letters concerning a National Public Radio interview about smoking, 1988-03-02-1988-03-23
Letters in response to the NPR interview, including a large distribution letter from Philip Morris. Anti-smoking.
BOX-FOLDER 105/3 Office of Smoking and Health, Texas, contract correspondence, 1993-06-11
BOX-FOLDER 105/4 Ogilvy and Mather television script for gun control, 1990-10-24
Advertising agency based in New York City.
BOX-FOLDER 105/5 Organ Donor Awareness scripts and reports, 1992-02-18-1992-04-17
Scripts and American Federation of Television and Radio Artists HR reports. Includes materials relating to: New York Regional Transplant Program, New England Organ Bank, Organ Donor Group, Association of Organ Procurement Organizations, Association of Organ Transplant Organizations, United Network for Organ Sharing, and Coalition on Donation.
Intended for voice actors: Alan Bleviss, Bob Landers.
BOX-FOLDER 105/6 Patrick Reynolds Foundation for a Smokefree America scripts, promotional items, and other material, 1988-11-04-1989-08-29
Also includes transcripts, correspondence regarding an award for a Patrick Reynolds commercial from the International Film and Television Festival of New York, 1988, and eight portrait photos of Reynolds.
See also the R.J. Reynolds family .
Patrolmen's Benevolent Association of the City of New York, 1981-1994
The association's acronym is PBA.
See also NYMRAD (New York Market Radio Association) awards , 1010 WINS radio scripts , an article about Tony Schwartz by Miguel Ongay in New York's Finest, and the PBA subject file .
BOX-FOLDER 105/7 New Concepts of Communication, 1984-03-08-1984-06
Two drafts dated March 8 and June, 1984.
See also Ken McFeeley , the New York City Police Dept. material on McFeeley , and the Martin Himmel Health Foundation .
BOX-FOLDER 105/8 Scripts and AFTRA reports, 1989-02-16-1994-07-19
BOX-FOLDER 106/1 Research materials, 1989-03-27-1993-08-01
Some correspondence and notes.
BOX-FOLDER 106/2 Scripts and research materials, 1983-06-20-1986-06-20
Includes New York's Finest magazines from 1987.
BOX-FOLDER 106/3 Scripts and research materials, 1980-08-1983-07-25
BOX-FOLDER 106/4 Scripts and research materials, 1984-11-29-1988-05-19
Includes scripts and other materials relating to the Eleanor Bumpers controversy.
BOX-FOLDER 220/8 Photographs of police officers rescuing people, circa mid 1980s
Thirteen black and white photographic prints, 13x9 inches and smaller, relating to spots addressing the 1984 Eleanor Bumpers controversy.
BOX-FOLDER 225/13 Photographs of police officers in the line of duty, circa 1980s
Six black and white photographic prints, 14x11 inches and smaller, probably relating to spots addressing the 1984 Eleanor Bumpers controversy. Also includes a photocopy (17 x11 inches, in two pieces taped together) of an advertisement for the PBA that includes several of the photographs, and two copies (not identical) of a color poster or sign for the PBA (15x11 1/2 inches) that shows a police officer with blood on his shirt sprawled across a sidewalk.
BOX-FOLDER 106/5 Scripts, correspondence, and research materials, 1980-08-27-1983-06-29
Includes a list of PBA tapes made by Schwartz and letters from listeners agreeing about a certain campaign.
BOX-FOLDER 106/6 International Radio Festival of New York awards, 1984-07-1994-09-13
Articles on awards Schwartz received for his Patrolmen's Benevolent Association radio commercials, including "Two Cops" (aka "Two Officers"), 1984.
See also SmokeFree Educational Services and "Two Cops" photographs (below).
BOX-FOLDER 225/14 Photographs taken from "Two Cops" PBA spot produced by Tony Schwartz, circa 1984
Two 8x10 inch and four 11x14 inch black and white photographic prints taken from a Tony Schwartz PBA spot that garnered him an International Radio Festival of New York award in 1984. The spot was also known as "Two Officers."
See also International Radio Festival of New York award file, above.
BOX-FOLDER 106/7 Scripts, 1981-1984
BOX 228 Boxing Team jacket, undated
A purple satin jacket that presumably was given to Tony Schwartz. The front is embroidered "Champions of Cops, Ken McFeeley & Tony Schwartz." The back shows an image of a police badge and the text "The Fighting Finest, City of New York Police, PBA, Boxing Team."
See also Ken McFeeley files.
BOX-FOLDER 106/8 Peace Corps scripts and research, 1985-09-04-1985-10-14
BOX-FOLDER 107/1 Pennsylvanians for the Right to Choose Life scripts, correspondence, and research, 1981-06-18-1981-07-01
People for a Smoke-Free Indoors, 1986-1989
See also the Group Against Smoking Pollution (GASP) .
BOX-FOLDER 107/2 Scripts, correspondence, and interviews, 1987-10-29-1989-10-20
Includes materials relating to the group's chairman, Dr. William G. Cahan. Scripts include a message for Kansas Senator Robert Dole and Massachusetts Governor Michael Dukakis.
BOX-FOLDER 107/3 Scripts, correspondence, and research materials, 1986-03-04-1988-08-05
Two anti-smoking buttons are included.
BOX 202 Color photographs of People for a Smoke-Free Indoors members at Tony Schwartz's home studio, circa 1986
Six 4x6 inch color photographs of group members meeting in Tony Schwartz's home studio.
BOX-FOLDER 107/4 Scripts and correspondence, 1987-11-18-1988-12
BOX-FOLDER 107/5 Scripts, correspondence, and research materials, 1986-06-03-1988-07-03
Material on Joe Cherner and New York City Mayor Ed Koch.
BOX-FOLDER 107/6 Correspondence and research materials, 1986-10-16-1987-03-19
BOX-FOLDER 107/7 Scripts, articles, and correspondence relating to Mayor Ed Koch, 1986-03-22-1986-07-02
BOX-FOLDER 107/8 Anti-smoking contest, 1988-01-20-1988-04-22
BOX 202 Color photographs of posters exhibited for anti-smoking contest, circa 1988
Twenty-three 4x6 inch color photographs of anti-smoking posters.
People for the American Way, 1980-1990
BOX-FOLDER 108/1-2 Scripts and research materials, 1981-1987-09-15
Includes a large packet on the Peace Corps from 1981 celebrating its 20th anniversary.
BOX-FOLDER 108/3 Scripts, correspondence, and research materials, 1986-05-13-1990-06-14
BOX-FOLDER 108/4 Scripts, correspondence, and research materials, 1980-08-22-1980-11-09
BOX-FOLDER 108/5 People for the Ethical Treatment of Animals brochures and correspondence, 1986-1988-05-05
The organization's acronym is PETA.
BOX-FOLDER 108/6 People of Westpride, Inc. scripts, correspondence, and research materials, 1988-04-1988-05-17
BOX-FOLDER 109/1 Two script drafts for People Who Care about Preserving Williamstown as a Special Place for Living the Good Life, undated
Contact: Hal Zeiger.
BOX-FOLDER 109/2 Philadelphia unions script and report, 1990-11-08-1990-12-17
Includes material on the Fraternal Order of Police, Lodge 5, and the International Association of Firefighters, Local 22. Also includes an American Federation of TV and Radio Artists HR report.
Intended for voice actor: Dan Ingram.
See also Fraternal Order of Police, Lodge 5 .
BOX-FOLDER 109/3 Phobia Society of America scripts, correspondence, and research materials, 1985-07-16-1986-05-14
BOX-FOLDER 109/4 Physicians for a Smoke Free Canada material, 1987-06-10-1987-11-26
BOX-FOLDER 109/5 Physicians for Social Responsibility scripts, correspondence, and research materials, 1983-10-21-1984-04-11
BOX-FOLDER 109/6 Attitudes survey for the Police Foundation of New York City, 1990-11
A Survey of Attitudes Toward Crime in New York City conducted by Napolitan Associates.
BOX-FOLDER 109/7 Police Superior Officer's Association of Newburgh materials, 1993-10-18
Intended for voice actor: Alan Bleviss.
BOX-FOLDER 109/8 Poor Americans for Fair Taxation scripts and research materials, 1985-05-31-1985-11-18
BOX-FOLDER 109/9 Processed Apples Institute script and report, 1989-02-23-1989-03-08
Includes an American Federation of Television and Radio Artists HR report.
BOX-FOLDER 109/10 Proposition 2 1/2 scripts and correspondence, 1980-10-01-1980-11-04
Intended for voice actor: Bob Landers.
Prudential Insurance Company of America, 1986-1990
BOX-FOLDER 109/11-12 Scripts, correspondence, research, survey, and contracts, 1986-02-18-1990-10-30
BOX-FOLDER 110/1 Surveys, 1990-09-25-1990-10-09
Two surveys on peoples' attitudes toward insurance companies.
BOX-FOLDER 110/2 Tony Schwartz public service announcements client list, undated
Compiled lists of clients for whom Tony Schwartz created public service announcements as well as political and commercial campaigns. The lists were compiled for the Library of Congress by Schwartz.
See also Commercial clients list .
BOX-FOLDER 110/3 The Public Agenda Foundation correspondence and research, 1978-02-06-1978-05-09
BOX-FOLDER 110/4 Public Citizen correspondence and reports, 1994-06-13-1995-05-02
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actors: Alan Bleviss, Michaela Schwartz.
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