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Series 3. Works and Publications, 1950-2004 (continued)
Audiovisual works, 1950-2004, undated (continued)
BOX-FOLDER 157/1 Tony Schwartz video tapes advertisement, circa 1980s-circa 1990s
Advertisement for four films by Tony Schwartz.
See also Varied Directions business correspondence , Varied Directions production files in Series 3 and works produced by the company, and the Varied Directions subject file .
BOX-FOLDER 157/2 Vocational Guidance series, 1956
Print materials, notes, and selling points.
BOX-FOLDER 157/3 Tony Schwartz website correspondence, 1997-12-10
Writings, 1953-2004, undated
This subseries of published written works by Tony Schwartz includes material on his books (Media the Second God and The Responsive Chord), his work for the Center for Media in the Public Interest, Inc., the Media Industry Newsletter (MIN), and a wide variety of articles and columns. Forms of material include business and fan correspondence, research, promotional materials, reviews, drafts, and final publications.
BOX-FOLDER 157/4 Anchor Press/ Doubleday correspondence, 1976-03-02
Book deal correspondence.
BOX-FOLDER 157/5 Are television spots effective? question-and-answer fax, 1992-07-11
BOX-FOLDER 157/6 "Aural Pictures," 1985-04
Article from Sound Management, volume 2, number 3.
BOX-FOLDER 157/7 Book proposal and chapter drafts, undated
About the effects of the microphone on human communication.
BOX-FOLDER 157/8 "ByLine Radio: Narrowcasting to an Audience of One"
Article from Madison Ave. magazine.
Center for Media in the Public Interest, Inc., 1992-1995
Acronym: CMPI.
See also CMPI business-related materials , CMPI business correspondence , and the Robert Wood Johnson Foundation for CMPI public service announcements.
BOX-FOLDER 157/9 Fliers and stationery, undated
BOX-FOLDER 157/10 Correspondence, 1992-02-05-1995-05
Ecovision, Irving M. Wall attorney, and the Milton Goldin Company correspondence; American Federation of Television and Radio Artists HR report.
BOX-FOLDER 157/11 Children's radio materials, 1967-1990s
"Positive Signs for Kids Radio?" article by Stephanie Muller, radio facts pocket piece, The Sound of Children pamphlet by Tony Schwartz.
BOX-FOLDER 157/12 "Commercials - New and Improved" draft, undated
BOX-FOLDER 157/13 "Communicating," 1972-11
CMI World article.
BOX-FOLDER 157/14 "Communicating with Tape," undated
Article from Hifi/Stereo Review.
BOX-FOLDER 157/15 “The Crystal Ball” partial draft, circa 1980s
Two pages from a chapter draft, pages 183-184.
BOX-FOLDER 157/16 "The Destruction of Time" partial draft, undated
Four pages.
BOX-FOLDER 157/17 "Do You Really Have a Library?" 1959-04
Article from Hi-Fi Tape Recording.
BOX-FOLDER 157/18 "Electronic Campaigning" draft, undated
Fifty-two pages.
BOX-FOLDER 157/19 "The Electronic Museum and Information Distribution" draft and research materials, circa 1953-circa 1967
Research, transcripts of interviews, and a draft of the article.
BOX-FOLDER 157/20 Environmental Media draft and stationery, undated
BOX-FOLDER 157/21 "Ethics in Political Media Communication," 1980-01-14-1980-02-28
Correspondence, article draft, and copyright agreement.
BOX-FOLDER 157/22 "The Exhibition of Sound," undated
Article from an unknown magazine.
BOX-FOLDER 157/23 "The Future Is Now" drafts, 1983
BOX-FOLDER 157/24 Guide for Tape Recording draft and correspondence, 1962-03-28-circa 1963
Drafts of a tape recording guide by Tony Schwartz and letters from Art Direction, the magazine of creative advertising.
See also "Sound Directions" column .
BOX-FOLDER 157/25 "Hearing's Believing?" 1967-03
Unknown publisher.
BOX-FOLDER 157/26 "How to Change an Image" draft, undated
Article draft. Unknown publisher.
BOX-FOLDER 157/27 "How to Grow Grass-Roots in the Global Village" brochures, contracts, and correspondence, 1969-1987-03-05
See also Project 86 .
BOX-FOLDER 157/28 "How to Use Radio Advertising Most Effectively," 1979-10-15
Article from Boardroom Reports.
See also Boardroom Reports in commercial client files .
BOX-FOLDER 157/29 "How to Watch Debates Today" draft, 1991-02-26
BOX-FOLDER 157/30 "How TV Will Change Government," 1978-02-05
Article from the Daily News.
BOX-FOLDER 157/31 "The Inside of the Outside," 1972-01
Article from Politeia magazine, volume 1, number 3.
BOX-FOLDER 157/32 "Kids and Cats" transcript, undated
Transcript from interviews with principals.
BOX-FOLDER 157/33 Correspondence relating to "The Language: Thinking, Writing, Communicating," 1980-05-27-1981-01-19
Correspondence from Maryland Center for Public Broadcasting.
BOX-FOLDER 157/34 "Let's Not Make a Fatal Mistake" column drafts, 1983-03-02-circa 1983
Drafts for a column about instant hesitation in Electronics Magazine and correspondence.
BOX-FOLDER 157/35 Letters to the editor, undated
Titles: "Earsight," (New York Times), "Principle or Principal?," (Advertising Age).
BOX-FOLDER 157/36 “Listen”, 1978-05-05-1979-03-20
Original article, reprints from TV Guide, and letters from readers.
BOX-FOLDER 157/37 "Mass Communication," 1979-07-11-1980-10
Article for the American Encyclopedia. Master copy.
BOX-FOLDER 157/38 "The Meaning of Video Replay," 1985-01-11
Correspondence with Video Review and article.
Media Industry Newsletter, 1967-2004
Acronym: MIN.
See also Media the Second God .
BOX-FOLDER 158/1 Research, correspondence relating to USPS column, 1978-12-20-1984-12-09
BOX-FOLDER 158/2 Correspondence, 1980-03-06-2004-07-12
Some newsletters attached to correspondence.
BOX-FOLDER 158/3 Research, 1980-04-28-1984-04-09
BOX-FOLDER 158/4 Newsletters, 1984-05-16-1998-03-30
Draft for Planned Reactions, Inc.
BOX-FOLDER 158/5 Drafts, 1985-08-27-1986-04-10
Some undated article drafts, Planned Reactions, Inc.
BOX-FOLDER 158/6 Drafts, 1989-01-03-1989-12-18
BOX-FOLDER 158/7 Columns, 1976-06-14-1983-08-10
Photocopies of columns. Original folder titles were "Radio has yet to be discovered" and "On target."
Pages numbered chronologically by date.
BOX-FOLDER 158/8 "Uses and Misuses of Advertising" columns, 1975-12-19-1982-03-17
Pages numbered chronologically by date.
BOX-FOLDER 158/9 Column compilation booklet, 1977
Fifty-four page booklet, with an index of Schwartz's MIN columns from before 1977.
BOX-FOLDER 158/10 "Social Effects of Media" columns, 1979-03-19-1983-08-24
Pages numbered chronologically by date.
BOX-FOLDER 158/11 "Political Airwaves" columns, 1976-07-19-1983-05-18
Pages numbered chronologically by date.
BOX-FOLDER 158/12 "And Now the News!" columns, 1967-04-1982-10-20
Pages numbered chronologically by date.
BOX-FOLDER 159/1 "Researching the Consumer" columns, 1975-11-14-1982-03-03
Pages numbered chronologically by date.
BOX-FOLDER 159/2 "Shoes and Ships and Sealing Wax" columns, 1968-01-1983-11-16
Pages numbered chronologically by date.
BOX-FOLDER 159/3 "Recording" columns, 1963-10-1980-07-23
Also includes "Sound for Photographers" and "Tony Schwartz on Sound" columns.
Pages numbered chronologically by date.
BOX-FOLDER 159/4 "Media and Education" columns, 1967-07-1982-05-05, undated
Pages numbered chronologically by date: added newsletter, 1977-02-21.
BOX-FOLDER 159/5 Columns, 1967-03-1993-04-26, undated
Mnemonic Speech cover and a compilation booklet of Tony Schwartz's MIN columns with index and introduction. Most drafts are undated.
BOX-FOLDER 159/6 Columns, undated
BOX-FOLDER 159/7 "The FTC's Print and Buggy Romance with Truth," circa 1967
BOX-FOLDER 159/8 "Television and Violence" research and articles, 1969-11-15-1982-05-06
BOX-FOLDER 159/9 "Hear and There," 1992-10-26-1992-11-23
Two columns.
BOX-FOLDER 159/10 Letter concerning a Tony Schwartz MIN column, 1977-08-30
Letter from David Marsh at CBS regarding an interview Tony Schwartz wrote about in MIN; interview transcript included.
BOX-FOLDER 159/11 Media Lobbying flier, undated
Media, the Second God, circa 1970s-circa 1990s
BOX-FOLDER 159/12 Post publication materials, 1982-07-16-1987
Includes correspondence regarding the Japanese translation of the book.
BOX-FOLDER 159/13 Book notes, undated
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