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Series 1. Biographical and Personal Materials, 1931-2008 (continued)
Publications about Tony Schwartz, 1951-2008 (continued)
Egalton Inst. [Eagleton Institute of Politics?] student report, undated (continued)
Article about a student's experience working for Tony Schwartz. Consists of both typed pages and hand written journal entries as well as two Doonesbury cartoons.
BOX-FOLDER 7/9 Campaigns & Elections interview with Tony Schwartz and correspondence, 1980-06-08-1981-07-06
Correspondence between Tony Schwartz and Stanley Foster Reed concerning an interview in Campaigns & Elections, spring 1981. File includes a copy of the publication.
BOX-FOLDER 7/10 Luisa Kreisberg essay on Tony Schwartz, undated
Luisa Kreisberg essay titled "Daisy: Twenty Years Later."
BOX-FOLDER 7/11 Raymond Dasher closing remarks on the New York World's Fair, 1964-1965
A printout of Dasher's remarks and a program from the New York World's Fair.
BOX-FOLDER 7/12 Gossip column about Tony Schwartz, 1961-09-18
Photocopy of a clipped gossip column; publication title unknown.
BOX-FOLDER 8/1-3 Published articles about Tony Schwartz, A-M, 1951-2008
BOX-FOLDER 219/2 "Selling the Product Named Hubert Humphrey" by Thomas J. Fleming, New York Times Magazine, 1968-10-13
An article on Joe Napolitan that prominently featured Tony Schwartz. One copy of the article was taken from the newsprint magazine, the other is a photocopy.
BOX-FOLDER 225/5 "Personal Crusade to Help Charities Use the Media," by Holly Hall, in Chronicle of Philanthropy, v.3, no. 10, 1991-03-12
File includes various copies of the article in published original newsprint (clipping), 17x11 inch photocopy, and 8 1/2x11 inch photocopy versions. Also includes a 14x11 inch color photographic print (possibly printed on an inkjet printer) of the photo of Schwartz used in the article.
BOX 8-9 Published articles about Tony Schwartz, N-Z, 1951-2008
BOX 8/4 (1 folder)
BOX 9/1-2 (2 folders)
BOX-FOLDER 225/6 "Media Expert Tony Schwartz: A Potent Ally of the PBA," by Miguel Ongay, in New York's Finest, [1980s?]
An encapsulated copy of the unidentified issue of New York's Finest that contains Ongay's article on Schwartz.
See also client files on the Patrolmen's Benevolent Association (PBA).
Articles by Tom Shales and related material
Includes articles about Tony Schwartz written by Tom Shales, a booklet compilation of several Shales articles, correspondence pertaining to Shales's articles, and correspondence between Shales and Schwartz.
BOX-FOLDER 9/3 Original art pages and related material for a Tom Shales booklet on Tony Schwartz, circa 1980s
Artwork pages are adhered to one another with deteriorating masking tape.
BOX-FOLDER 9/4 Articles and correspondence by Tom Shales, 1983-02-18-1988-04-11
BOX-FOLDER 9/5 Viewer's guide for a video documentary on political advertising, 1986
Viewer's guide for Classics of Political Television Advertising, a video documentary produced by Campaigns & Elections magazine.
BOX-FOLDER 9/6 Articles from Communication Arts, 1968-1988-09
Articles about Tony Schwartz.
BOX-FOLDER 9/7 Excerpt from The Duping of the American Voter, 1980
Excerpt from Robert Spero's The Duping of the American Voter, in which Tony Schwartz is mentioned.
BOX-FOLDER 9/8 Article on Tony Schwartz in Harper's, 1992-03
An essay titled "Playing the Primary Chords."
BOX-FOLDER 9/9 National Observer booklet, undated
"Involvement and Political TV" booklet from the National Observer.
BOX-FOLDER 9/10 Article on Tony Schwartz in a [Japanese?] newspaper, 2000
One original and one photocopy.
BOX-FOLDER 10/1-2 Bill Moyers, "The 30 Second President" and related materials, circa 1984
Correspondence, advertisements, clipped articles, etc. related to Bill Moyers and his production, "The 30 Second President."
See also Bill Moyers business correspondence and Bill Moyers subject file .
BOX-FOLDER 10/3-4 Center for Media Literacy, 1988-08-25-1992-08-25
Includes correspondence to Schwartz from the center as well as copies of center publications, some of which contain articles about or referencing Schwartz.
The organization was previously named the Center for Media and Values .
See also Citizens for Media Literacy file in Series 2.
BOX-FOLDER 10/5 Interview with Tony Schwartz for Personal Selling Power magazine, 1985-04-15
Draft of the interview and a letter from Laura B. Geschwandtner, editor-in-chief of the magazine. Two originals, clippings, and photocopies.
BOX-FOLDER 10/6 Excerpt from Packaging the Presidency by Kathleen Jamieson, 1996
Excerpt from Jamieson's book concerning Joe Napolitan, Tony Schwartz, and the Hubert Humphrey campaign.
BOX-FOLDER 11/1 Article on Tony Schwartz in People magazine, 1999-10-04
Article on Tony Schwartz titled "Ears Wide Open."
Three copies of the original and several photocopies.
See also "Ears Wide Open" proposal .
BOX-FOLDER 11/2 Material from Sponsor magazine, 1961-01-09-1964-06-08
BOX-FOLDER 219/3 "Tony Schwartz: Snaring Votes Means Hitting Emotions, Says 'King of Sound,'" Washington Post Magazine, 1979-02-25
A three-column piece on Tony Schwartz by "Front Page People" column writer Rudy Maxa. Includes two complete copies of the February 25, 1979, issue of the Washington Post Magazine (the newspaper's weekly magazine), two clippings of the piece removed from the magazine (pages 4-5), a photocopy of the column, and a February 21 letter to Tony Schwartz from Rudy Maxa.
Publicity and press files, 1978-1988
Files of articles about and references to Tony Schwartz, created by Schwartz.
Arranged by year.
BOX-FOLDER 11/3 1978
BOX-FOLDER 11/4 1980
BOX-FOLDER 11/5 1982
BOX-FOLDER 11/6 1983
BOX-FOLDER 11/7 1984
BOX-FOLDER 11/8 1985
BOX-FOLDER 11/9 1986-1987
BOX-FOLDER 11/10 1988
Tony Schwartz Collection documentation, 1966-1993 and undated
Catalogs, inventories, databases, and reports that document the contents of the Tony Schwartz collection, including recorded sound, moving image, and textual materials. This subseries includes printed records from databases created by Schwartz as well as reports on his collection created by other individuals or institutions.
BOX-FOLDER 12/1 Miscellaneous tape summary lists, 1966-02-06, 1989-05-05-1990-03-30
Summaries of recorded phone conversations, interviews, radio program content, voice talent, and health-related content.
BOX-FOLDER 12/2-4 Original audio tape catalogs, undated
Typed and handwritten lists and catalogs, some with overlapping sections, of audio tapes included in the collection. Includes descriptions of folk music recordings, radio recordings, and "V" series recordings ("various" material).
BOX-FOLDER 12/5 Documentation from original audio tape boxes, undated
Photocopies of tape labels, enclosures from tape boxes, and similar material.
BOX-FOLDER 12/6-9 Collection documentation prepared for the Library of Congress, 1993-01-15
Correspondence, lists of political clients, and other collection documentation.
BOX-FOLDER 13/1 Documentation of David Hoffman tapes, 1987-02-03-1987-05-18
Includes time codes and descriptions of tape contents.
BOX-FOLDER 13/2 Partial subject guide, undated
Photocopied lists of tape timings, apparently organized by subject or topic discussed.
BOX-FOLDER 13/3 Miscellaneous collection documentation, undated
Partial preliminary surveys, a hand-drawn map showing the locations of papers and media-based materials in Schwartz's home, and other material.
BOX-FOLDER 13/4 Compilation lists, 1989-05-05-1990-07-26
Audio and video catalogs and databases, 1944-2004
Prepared by Tony Schwartz and various employees, family members, and interns associated with him, these materials consist of lists and databases chiefly of audio and video recordings included in the collection, but also of his major clients and of awards he received.
BOX-FOLDER 13/5 Numerous formats, 1948-07-25-1997-10-27
Includes descriptions of Schwartz sound recording series A-R, wire recordings, audio cassettes, films, "basement videos," paper documents, and awards received, as well as lists of clients relating to public health and safety issues, commercial products, and political campaigns.
BOX-FOLDER 13/6 B/Biography series sound recordings, 1962-12-17-1969-12
BOX 13-14 C/Commercial client series, binder 1, sound recordings, 1961-01-20-1996-10-09
BOX 13 (2 folders)
BOX 14 (1 folder)
BOX-FOLDER 14/2-5 C/Commercial client series, binder 2, sound recordings, 1957-1993-03
BOX-FOLDER 15/1-4 C/Commercial client series, binder 3, sound recordings, 1960-1992-08-10
BOX-FOLDER 15/5-6 C/Commercial client series, binder 4, sound recordings, 1959-07-29-1998-06-09
BOX-FOLDER 16/1-3 S/Sounds series, binder 1, sound recordings, 1956-1989-10-19
BOX-FOLDER 16/4-6 S/Sounds series, binder 2, sound recordings, 1944-1990-07-23
BOX-FOLDER 17/1 M/Music series sound recordings, 1951-01-04-1963-11
BOX-FOLDER 17/2 MM/Marshall McLuhan series sound recordings, 1966-04-28-1997-03-17
BOX-FOLDER 17/3 RP/Radio program series sound recordings, 1960-02-25-1976-07-27
BOX-FOLDER 17/4-6 V/Voice series sound recordings, 1951-11-14-1990-01-23
BOX-FOLDER 17/7 T 3-inch tape reel series, 1950-1951-04-10
BOX-FOLDER 18/1-3 TV, 1-inch and 2-inch tape reels, 1970-10-20-1994-09-21
BOX 18-19 VHS videocassettes, 1965-08-13-2001-01-24
BOX 18 (2 folders)
BOX 19 (1 folder)
BOX-FOLDER 19/2 Beta and U-Matic videocassettes, 1973-02-26-1997-09-29
BOX-FOLDER 19/3 Sound recording databases, 2004-06-29
A CD-R and a zip disc containing databases that document Tony Schwartz's recordings.
BOX-FOLDER 19/4-5 Catalog of WNYC radio programs, binder 1, sound recordings, 1963-02-09-1970-12-15
BOX-FOLDER 19/6-7 Catalog of WNYC radio programs, binder 2, sound recordings, 1962-04-03-1976-03-30
BOX-FOLDER 20/1 Catalog of WNYC radio programs, binder 3, sound recordings, 1961-05-03-1976-06-08
BOX-FOLDER 20/2 List of WNYC radio program sound recordings, 1961-05-03-1976-06-08
Compiled list of WNYC programs by Schwartz; includes his RP series numbers. Overlaps with descriptions from the original binders.
See also WNYC business correspondence ; radio scripts, correspondence, and research material in Schwartz's public service clients material ; program guide, transcripts, and other publications-related material ; and the WNYC subject file .
BOX-FOLDER 20/3-6 Preservation and historical assessment of the Tony Schwartz collection, 2004-02-08
Report prepared by audio archivist Leslie C. Waffen for Tony and Reenah Schwartz.
BOX-FOLDER 20/7 Collection appraisal by Steve Johnson, 2004-11-15
Financial appraisal prepared by Dr. Steven Johnson, including correspondence with Ann Weiss and a letter between Reenah Schwartz and "Mr. Stanhope."
Tony Schwartz material held in other archives, 1961-1997
BOX-FOLDER 21/1 Julian Kanter, Political Commercial Archives, 1980-07-12-1988-07-29
Correspondence and articles related to the archive and its director, Julian Kanter.
BOX-FOLDER 21/2 Correspondence, inventory of material at Unitel Video, 1989-04-11-1989-01-28
See also Martin Himmel Health Foundation material.
BOX-FOLDER 21/3 Museum Tinguely, 1961-01-01-1997-06-03
Articles and correspondence on Jean Tinguely and the museum holding his works, as well as on the acquisition of Schwartz material.
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