The Library of Congress >  Researchers >  Search Finding Aids  >  Tony Schwartz collection, 1912-2008
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Series 3. Works and Publications, 1950-2004 (continued)
Audiovisual works, 1950-2004, undated (continued)
Folkways Records, 1951-2000 (continued)
See also Folkways album list .
BOX-FOLDER 153/10 Royalty statements, circa 1962-circa 1992
BOX-FOLDER 153/11 Correspondence, 1953-01-05-2000-12
Reviews, fan mail, and letters asking for copyright permission.
BOX-FOLDER 154/1 Production materials, 1953-1970
Print materials for published recordings by Tony Schwartz for Folkways. They include: New York 19, Millions of Musicians, Nueva York, 1, 2, 3 and a Zing Zing Zing, French Folk Songs, A Dog's Life, You're Stepping on My Shadow, If He Asks You Was I Laughing, Sounds of the City, and Children at Play. Also included are materials relating to Rhythms of Harlem and Poems for Children by Langston Hughes, and ten photos of Schwartz recording taxi drivers.
BOX-FOLDER 220/13 Joseph Carpini cover art for If He Asks You Was I Laughing, undated
Four copies.
BOX-FOLDER 226/3-4 French Folk Songs and Nueva York album covers, circa 1954-1955
Reversed print (white illustration and lettering on a black background) of the cover of French Folk Songs (Folkways FW06832, 1954), 12 1/4 x 11 1/4 inches, Elie Zmirou, artist; and a black-and-white print of the cover of Nueva York: A Tape Documentary of Puerto Rican New Yorkers (Folkways FW05559, 1955), 10x10 inch print pasted to a 14 x14 inch backing board, Tony Schwartz, artist, producer.
BOX-FOLDER 230/3 New York 19 album cover artwork, circa 1954
Artwork, 14 1/2x14 inches, for the cover of Folkways FW05558, released in 1954.
BOX-FOLDER 154/2 Reviews, circa 1951-1998-04-26
Articles and PR on various Folkways projects.
Guerrilla Media, circa 1980s-2004
See also Varied Directions production and related files .
BOX-FOLDER 154/3 Post production materials, 1988-03-21-2004-01-14
Correspondence, PR, reviews, a letter from Senator J. Robert Kerrey of Nebraska. Includes overhead projector transparencies, photos, and fliers.
BOX-FOLDER 154/4 Post production materials, 1987-10-06-1989-02-01
PR, order forms, correspondence, and reviews.
BOX-FOLDER 154/5 Endorsement scripts, 1988-01-19-1988-09-19
BOX-FOLDER 154/6 Press release materials, circa 1988
Folders with press release documents.
There is an 8x10 glossy photograph of Tony Schwartz in each folder.
BOX-FOLDER 154/7 Scripts and production materials, circa 1980s
BOX-FOLDER 155/1 Scripts, circa 1980s
BOX-FOLDER 230/4 Guerrilla Media video cover paste-up, 1988-02-13
Paste-up, 20x13 inches, of the cover art for Guerrilla Media, dated February 13, 1988. A tissue overlay is attached.
BOX-FOLDER 155/2 David Hoffman correspondence, 1986-04-16-1989-06-05
See also David Hoffman materials in box 155/3 , file for David Hoffman under Varied Directions , and the David Hoffman subject file . Also look under Varied Directions , David Hoffman's production company, and under films produced by Hoffman and Varied Directions.
BOX-FOLDER 155/3 David Hoffman materials, circa 1980s
Radio spot, correspondence, and a book outline titled, "The ABCs of Electronic Advertising."
See also David Hoffman correspondence , file for David Hoffman under Varied Directions , and the David Hoffman subject file . Also look under Varied Directions , David Hoffman's production company, and under films produced by Hoffman and Varied Directions.
BOX-FOLDER 155/4 Henry Reed interview, undated
Interview about New York City parks.
BOX-FOLDER 155/5 Hoffman DVD, undated
A group of 16 black and white photos, mainly of Tony Schwartz, spanning at least three decades. It is unclear if the pictures were used for a film by David Hoffman about Tony Schwartz.
BOX-FOLDER 155/6 If You Know Someone Who Smokes production and publicity materials, 1987-07-22-1994-08-03
See also Varied Directions production and related files .
BOX 202 Photograph of artwork relating to If You Know Someone Who Smokes, 1988-02-02
Four copies of a color, 4x6 inch photograph.
BOX-FOLDER 204/72 Negatives of artwork relating to If You Know Someone Who Smokes, circa 1988
Three 35 mm color negative strips containing images that appear to be related to If You Know Someone Who Smokes. Also includes shots of what appears to be bags of trash placed on a street curb.
BOX-FOLDER 155/7 I'll Make Me a World, 1998-12-28
Letter granting copyright for the segment Monitor (broadcast April 12, 1959).
BOX-FOLDER 155/8 “In the Beginning Was the World...” advertisement, 1992
BOX-FOLDER 155/9 Judge Stetcher interview, undated
Interview for Daily News on advertising regulation.
BOX-FOLDER 155/10 “Learning in Progress, Media” contract data, 1994-10-15-1994-11-15
Terms of use contract between Tony Schwartz and Dutchess Community College.
BOX-FOLDER 155/11 Lost & Found Sound materials, 1999-12-06-2001-01-09
Brochures, fliers, audiocassette box cover, fan letters.
This is a compilation release. Tony Schwartz's track is called "Tony Schwartz: 30,000 Recordings Later."
BOX-FOLDER 155/12 Mnemonic Speech research and publicity materials, circa 1970s
Intended for voice actor: Bob Landers.
BOX-FOLDER 230/5 Mnemonic Speech cover [proof?], circa 1970s
Two copies, each 15 1/2x18 inches, of the cover lettering.
BOX-FOLDER 155/13 Moondog project correspondence and research, undated-2004-01-14
See also Moondog business correspondence and the Moondog subject file .
BOX-FOLDER 155/14 NPR's Weekend Edition Sunday, 2000-03-15
Correspondence from NPR asking Schwartz for spoken word material.
Project 86, 1969-1977, undated
BOX-FOLDER 155/15 Project materials, 1969, undated
Drafts of the script for Project 86, a two-channel radio program by Tony Schwartz and John Carey. Titles: "End of the Line" and "How Auditory and Visual Environments Affect Space."
BOX-FOLDER 156/1 Project materials, undated
Notes, drafts of articles, correspondence.
See also "How to Grow Grass-Roots in the Global Village ."
BOX 203 Slides relating to Project 86, 1977-08
Thirty-seven 35 mm color slides of New York City [and elsewhere?], some taken in daylight, others at night. Includes some aerial views.
BOX-FOLDER 156/2 Miscellaneous project proposals, circa 1950s
John Simon Guggenheim Memorial Foundation application, Folklore.
BOX-FOLDER 156/3 Science of Sound and Music script, correspondence, and research, 1959-1963-03-25
BOX-FOLDER 156/4 Secrets of Effective Radio Advertising brochures, scripts, and correspondence, 1987-07-12-1988-10-13
Film by David Hoffman.
See also Varied Directions production and related files .
BOX-FOLDER 156/5 Showdown on Tobacco Road materials, 1987-09-24-1988-01-28
Film by David Hoffman.
See also Varied Directions production and related files .
BOX-FOLDER 156/6 “Sound of Sight” correspondence, 1967-09-circa 1968
Correspondence asking to purchase the “Sound of Sight” disc after the article was printed in Popular Photography magazine.
BOX-FOLDER 156/7 Sound of the Family of Man sleeve photocopy, undated
Sleeve photocopy of the Schwartz recording that documented music, games, and other sounds of people from around the world; based on the concept of Edward Steichen's Museum of Modern Art exhibition and companion book, The Family of Man (1955-1962).
BOX 223 Sound of the Family of Man printing block, undated
Hard printing block, 10x8 3/4x3/4 inches, with metal wording for the cover of the sleeve.
BOX-FOLDER 226/5 Sound of the Family of Man cover design, undated
Cover lettering pasted to a backing board, 13 1/2x15 1/2 inches, with a tissue overlay taped to the front. Designed by Tom Carnasi and Bob Farber.
BOX 212 Standing Here at the Present Time... A Sound Portrait of New York printing block, circa 1965
Hard printing block with metal text and image for the sleeve of a limited edition recording.
BOX-FOLDER 230/6 Standing Here at the Present Time cover art paste-up, circa 1965
Drawing and text pasted to an illustration board, 14 1/2x16 1/2 inches. In small print: "A limited edition not for sale."
BOX-FOLDER 230/7 Standing Here at the Present Time [back cover?] paste-ups and proofs, 1965
The folder contains a layout, 14x10 1/2 inches, consisting of a printed list of the record's contents and handwritten text by Tony Schwartz; he explains that the recording was part of a Gallery of Modern Art exhibition about New York celebrating the fiftieth anniversary of the Women's City Club. Also in the folder is a negative paste-up on paper, 20x13 inches, of Schwartz's text, now briefer and in printed form, and the contents list. A hand-trimmed, negative display of some Tony Schwartz text about New York that ultimately appeared to the left of the contents list is in the folder, as are two copies of the first proof of the complete back cover, dated October 5, 1965.
Tape exchange material, 1950-1955
BOX-FOLDER 156/8 "Musical Swap Shop" fliers, 1951-03
Original and reprint fliers for Audio Record, volume 7, number 3.
BOX-FOLDER 156/9 Correspondence, 1950-11-09-1955-06-08
BOX-FOLDER 220/14 They Became What They Beheld concept draft, undated
Concept book draft for a project with Ken Heyman, Edmund Carpenter, Marshall McLuhan, and Saul Steinberg.
Varied Directions, circa 1981-1992
Schwartz's friend and colleague David Hoffman's film production company.
See also Varied Directions business correspondence , advertising for the company's videos relating to Tony Schwartz , and the Varied Directions subject file .
In addition, see files for individual Varied Directions productions: Bad Bishops Dirty Business Dominating Political Media Fight for Your Life Guerrilla Media If You Know Someone Who Smokes Secrets of Effective Advertising Showdown on Tobacco Road
BOX-FOLDER 156/10 Correspondence and sales reports, 1987-12-17-1988-04-06
BOX-FOLDER 156/11 General material, circa 1981-1992-07-15
BOX-FOLDER 156/12 Student papers reflecting on Schwartz tapes, undated
BOX-FOLDER 156/13 David Hoffman, 1983-05-1990-12-10
Includes Standing Tall review.
See also David Hoffman correspondence , various David Hoffman materials , and the David Hoffman subject file . Also look under Varied Directions , David Hoffman's production company, and under films produced by Hoffman and Varied Directions.
BOX-FOLDER 157/1 Tony Schwartz video tapes advertisement, circa 1980s-circa 1990s
Advertisement for four films by Tony Schwartz.
See also Varied Directions business correspondence , Varied Directions production files in Series 3 and works produced by the company, and the Varied Directions subject file .
BOX-FOLDER 157/2 Vocational Guidance series, 1956
Print materials, notes, and selling points.
BOX-FOLDER 157/3 Tony Schwartz website correspondence, 1997-12-10
Writings, 1953-2004, undated
This subseries of published written works by Tony Schwartz includes material on his books (Media the Second God and The Responsive Chord), his work for the Center for Media in the Public Interest, Inc., the Media Industry Newsletter (MIN), and a wide variety of articles and columns. Forms of material include business and fan correspondence, research, promotional materials, reviews, drafts, and final publications.
BOX-FOLDER 157/4 Anchor Press/ Doubleday correspondence, 1976-03-02
Book deal correspondence.
BOX-FOLDER 157/5 Are television spots effective? question-and-answer fax, 1992-07-11
BOX-FOLDER 157/6 "Aural Pictures," 1985-04
Article from Sound Management, volume 2, number 3.
BOX-FOLDER 157/7 Book proposal and chapter drafts, undated
About the effects of the microphone on human communication.
BOX-FOLDER 157/8 "ByLine Radio: Narrowcasting to an Audience of One"
Article from Madison Ave. magazine.
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