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| Container | Contents | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Series 3. Works and Publications, 1950-2004 (continued) | |||||||||||||
| Writings, 1953-2004, undated (continued) | |||||||||||||
| BOX-FOLDER 158/7 | Columns, 1976-06-14-1983-08-10 | ||||||||||||
| Photocopies of columns. Original folder titles were "Radio has yet to be discovered" and "On target." | |||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 158/8 | "Uses and Misuses of Advertising" columns, 1975-12-19-1982-03-17 | ||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 158/9 | Column compilation booklet, 1977 | ||||||||||||
| Fifty-four page booklet, with an index of Schwartz's MIN columns from before 1977. | |||||||||||||
| BOX-FOLDER 158/10 | "Social Effects of Media" columns, 1979-03-19-1983-08-24 | ||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 158/11 | "Political Airwaves" columns, 1976-07-19-1983-05-18 | ||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 158/12 | "And Now the News!" columns, 1967-04-1982-10-20 | ||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 159/1 | "Researching the Consumer" columns, 1975-11-14-1982-03-03 | ||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 159/2 | "Shoes and Ships and Sealing Wax" columns, 1968-01-1983-11-16 | ||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 159/3 | "Recording" columns, 1963-10-1980-07-23 | ||||||||||||
| Also includes "Sound for Photographers" and "Tony Schwartz on Sound" columns. | |||||||||||||
| Pages numbered chronologically by date. | |||||||||||||
| BOX-FOLDER 159/4 | "Media and Education" columns, 1967-07-1982-05-05, undated | ||||||||||||
| Pages numbered chronologically by date: added newsletter, 1977-02-21. | |||||||||||||
| BOX-FOLDER 159/5 | Columns, 1967-03-1993-04-26, undated | ||||||||||||
| Mnemonic Speech cover and a compilation booklet of Tony Schwartz's MIN columns with index and introduction. Most drafts are undated. | |||||||||||||
| BOX-FOLDER 159/6 | Columns, undated | ||||||||||||
| BOX-FOLDER 159/7 | "The FTC's Print and Buggy Romance with Truth," circa 1967 | ||||||||||||
| BOX-FOLDER 159/8 | "Television and Violence" research and articles, 1969-11-15-1982-05-06 | ||||||||||||
| BOX-FOLDER 159/9 | "Hear and There," 1992-10-26-1992-11-23 | ||||||||||||
| Two columns. | |||||||||||||
| BOX-FOLDER 159/10 | Letter concerning a Tony Schwartz MIN column, 1977-08-30 | ||||||||||||
| Letter from David Marsh at CBS regarding an interview Tony Schwartz wrote about in MIN; interview transcript included. | |||||||||||||
| BOX-FOLDER 159/11 | Media Lobbying flier, undated | ||||||||||||
| Media, the Second God, circa 1970s-circa 1990s | |||||||||||||
| BOX-FOLDER 159/12 | Post publication materials, 1982-07-16-1987 | ||||||||||||
| Includes correspondence regarding the Japanese translation of the book. | |||||||||||||
| BOX-FOLDER 159/13 | Book notes, undated | ||||||||||||
| BOX-FOLDER 159/14 | Artwork, circa 1980 | ||||||||||||
| Artwork by Nurit Karlin. | |||||||||||||
| BOX-FOLDER 230/9-10 | Nurit Karlin Statue of Liberty artwork, circa 1980 circa 1980 | ||||||||||||
| Folder 9 contains a negative print of Karlin's drawing that has been
pasted to a backing board, 12x22 inches. Folder 10 contains two paste-up
copies of the drawing, one positive and one negative, each with a tissue
overlay and each measuring 12x22 inches. Karlin's Statue of Liberty drawing faces p. [3] in the first edition of the book (1981). |
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| BOX-FOLDER 160/1 | Fan letters and reviews, 1981-1982 | ||||||||||||
| BOX-FOLDER 160/2 | Publicity, 1981-1982 | ||||||||||||
| Magazines, articles, correspondence, PR drafts, scripts, and invoices. | |||||||||||||
| BOX-FOLDER 160/3 | Cover art, first edition, 1981 | ||||||||||||
| Correspondence, articles, and cover drafts. | |||||||||||||
| BOX-FOLDER 226/6 | Cover lettering and design, 1983 paperback edition, circa 1983 | ||||||||||||
| Paste-up of the word "Media," 10 1/2x8 1/2 inches; negative image of the full cover, opened, printed on three-hole-punched plastic, 11x14 inches; and a positive paper print of the full cover, opened, 8x12 1/2 inches. | |||||||||||||
| BOX-FOLDER 230/8 | Cover lettering and design, 1983 paperback edition, circa 1983 | ||||||||||||
| Four orange sheets of paper, each 12 1/2x16 inches and three-hole-punched, containing paste-up negatives of front and back cover lettering and a Tony Schwartz photograph, for the 1983 paperback edition. | |||||||||||||
| BOX-FOLDER 160/4 | Post publication, circa 1980s | ||||||||||||
| Invoices, articles, correspondence, and PR. | |||||||||||||
| BOX-FOLDER 160/5 | John Jay campaign case study, 1981 | ||||||||||||
| A photocopy of the chapter from the book. | |||||||||||||
| BOX-FOLDER 160/6 | Review correspondence, 1981-1983 | ||||||||||||
| BOX-FOLDER 160/7 | Petrov interview, circa 1990s | ||||||||||||
| BOX-FOLDER 160/8-9 | Book draft, circa 1980s | ||||||||||||
| BOX-FOLDER 160/10 | Correspondence, circa 1980 | ||||||||||||
| Correspondence and drafts. There is one 8x10-inch contact sheet of various photos of Tony Schwartz in his office. | |||||||||||||
| BOX-FOLDER 161/1-2 | Research, circa 1970s-circa 1980s | ||||||||||||
| Magazines, articles, correspondence, drafts. | |||||||||||||
| BOX-FOLDER 161/3 | Correspondence, circa 1980 | ||||||||||||
| Rights, colleague feedback. | |||||||||||||
| BOX-FOLDER 161/4 | Correspondence, 1985-05-01 | ||||||||||||
| BOX-FOLDER 161/5 | Book, first edition, 1981 | ||||||||||||
| Hardback with note cards inside. | |||||||||||||
| BOX-FOLDER 161/6 | Book draft and research, 1977-05-23-1980-02-20 | ||||||||||||
| Correspondence and notes on the book draft and research materials. Includes copies of Media Industry Newsletter (MIN) column articles. | |||||||||||||
| See also Media Industry Newsletter. | |||||||||||||
| BOX-FOLDER 161/7 | The Second God: Media in the Post-Literate Society, undated | ||||||||||||
| A draft of the book with one page of notes to accompany the tabs marked throughout the draft. | |||||||||||||
| BOX-FOLDER 161/8 | "The Microphone as a Lens," undated | ||||||||||||
| Article from the magazine Popular Photography. | |||||||||||||
| BOX-FOLDER 161/9 | Letter regarding The Naked Computer, 1983-01-05 | ||||||||||||
| Letter regarding an article Schwartz was writing for the book. | |||||||||||||
| BOX-FOLDER 161/10 | "Narrowcasting: Tune In Your Listeners with Radio," 1980-02-09 | ||||||||||||
| Letter of agreement. | |||||||||||||
| BOX-FOLDER 161/11 | "New Voices" column, 1969-01-1969-11 | ||||||||||||
| Educational Television magazines and correspondence. | |||||||||||||
| BOX-FOLDER 161/12 | "Nynex Impact" biography draft and article, undated | ||||||||||||
| Draft of a biography and article on the impact of the telephone in Schwartz's life. | |||||||||||||
| BOX-FOLDER 161/13 | On Political Advertising brochure, undated | ||||||||||||
| American Advertising Museum brochure. | |||||||||||||
| BOX-FOLDER 161/14 | "Perception or Dropouts?" 1968-04 | ||||||||||||
| Music Notes magazine. | |||||||||||||
| BOX-FOLDER 161/15 | Popular Photography correspondence and articles, 1962-12-17-1965-05 | ||||||||||||
| BOX-FOLDER 161/16 | "Puncturing Advertising Myths," 1977-06-30 | ||||||||||||
| Article from Boardroom Reports. | |||||||||||||
| See also Boardroom Reports in commercial client files . | |||||||||||||
| BOX-FOLDER 162/1 | Correspondence concerning "Radio: The Forgotten Medium," 1979-11-28-1979-12-17 | ||||||||||||
| Correspondence for the magazine Campaigns and Elections. | |||||||||||||
| BOX-FOLDER 162/2 | "Radio: Two Creative Methods," 1978-05-29 | ||||||||||||
| Advertising Age article. | |||||||||||||
| BOX-FOLDER 162/3 | "The RCA Tape Cartridge," 1959-04 | ||||||||||||
| Modern Hi-Fi article, number 2. | |||||||||||||
| The Responsive Chord, 1960s-1992 | |||||||||||||
| BOX-FOLDER 162/4 | Chapter drafts, 1960s-1973 | ||||||||||||
| Drafts of The Responsive Chord book chapters: "Introduction," "Sound in the Environment," "Education in the Global Village," "Political Communication, or, How to Package Voters," "Women's Discussion," and La Monte Young page "Dream Music." | |||||||||||||
| BOX-FOLDER 162/5 | Book draft, 1973 | ||||||||||||
| Final print draft. | |||||||||||||
| BOX-FOLDER 162/6 | Correspondence, 1977-08-16-1992-02-11 | ||||||||||||
| Reprint requests, Doubleday correspondence. | |||||||||||||
| BOX-FOLDER 162/7 | Master book draft, circa 1973 | ||||||||||||
| Master print draft with corrections. | |||||||||||||
| BOX-FOLDER 162/8 | Publicity, circa 1973-circa 1975 | ||||||||||||
| BOX-FOLDER 162/9 | Fan letters and other materials, 1973-11-08-1975-01-14 | ||||||||||||
| Correspondence, reviews, PR drafts, radio publicity spot sales reports. | |||||||||||||
| BOX-FOLDER 162/10 | Publicity materials, 1957, circa 1971-circa 1980s, 2001 | ||||||||||||
| Book cover designs, correspondence, reviews, publicity, radio spot invoices. Included are five photographs of Anton Schwartz for the book. | |||||||||||||
| BOX-FOLDER 162/11 | First edition office copy, 1973 | ||||||||||||
| Personal office copy of the book with handwritten notes and tabs. The date “1978-09-24” is written on the dust jacket. | |||||||||||||
| BOX-FOLDER 163/1 | Paperback copy, 1974 | ||||||||||||
| BOX-FOLDER 163/2 | "Hard Sell, Soft Sell, Deep Sell" and other materials, 1992 | ||||||||||||
| Section of the book used in a communications reader for Simon Fraser University. Also contains a section of Marshal McLuhan's Understanding Media: The Extensions of Man and "Ads: Keeping Upset with the Joneses." | |||||||||||||
| See also the McLuhan correspondence file , McLuhan symposium content , and the extensive McLuhan subject files . | |||||||||||||
| BOX-FOLDER 163/3 | "Schwartz on Media," 1972-07 | ||||||||||||
| Politea article, volume 1, number 4. | |||||||||||||
| BOX-FOLDER 163/4 | "60 Minutes" op-ed drafts, 1968-undated | ||||||||||||
| "Sound Directions," 1960s | |||||||||||||
| Art Direction magazine. | |||||||||||||
| BOX-FOLDER 163/5-7 | Column, circa 1960s | ||||||||||||
| See also "Guide for Tape Recording." | |||||||||||||
| BOX-FOLDER 163/8 | Correspondence relating to "Speed Hearing: Variable Velocity Comprehension," 1971-04-20-1971-05-15 | ||||||||||||
| Letters in response to article in BM/E magazine. | |||||||||||||
| BOX-FOLDER 163/9 | "Stimuli and Responses" handout, undated | ||||||||||||
| A handout made by Schwartz referencing Erich Fromm's The Anatomy of Human Destructiveness. | |||||||||||||
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