The Library of Congress >  Researchers >  Search Finding Aids  >  Tony Schwartz collection, 1912-2008
Access restrictions apply.
Series 3. Works and Publications, 1950-2004 (continued)
Writings, 1953-2004, undated (continued)
Media, the Second God, circa 1970s-circa 1990s
BOX-FOLDER 159/12 Post publication materials, 1982-07-16-1987
Includes correspondence regarding the Japanese translation of the book.
BOX-FOLDER 159/13 Book notes, undated
BOX-FOLDER 159/14 Artwork, circa 1980
Artwork by Nurit Karlin.
BOX-FOLDER 230/9-10 Nurit Karlin Statue of Liberty artwork, circa 1980 circa 1980
Folder 9 contains a negative print of Karlin's drawing that has been pasted to a backing board, 12x22 inches. Folder 10 contains two paste-up copies of the drawing, one positive and one negative, each with a tissue overlay and each measuring 12x22 inches.
Karlin's Statue of Liberty drawing faces p. [3] in the first edition of the book (1981).
BOX-FOLDER 160/1 Fan letters and reviews, 1981-1982
BOX-FOLDER 160/2 Publicity, 1981-1982
Magazines, articles, correspondence, PR drafts, scripts, and invoices.
BOX-FOLDER 160/3 Cover art, first edition, 1981
Correspondence, articles, and cover drafts.
BOX-FOLDER 226/6 Cover lettering and design, 1983 paperback edition, circa 1983
Paste-up of the word "Media," 10 1/2x8 1/2 inches; negative image of the full cover, opened, printed on three-hole-punched plastic, 11x14 inches; and a positive paper print of the full cover, opened, 8x12 1/2 inches.
BOX-FOLDER 230/8 Cover lettering and design, 1983 paperback edition, circa 1983
Four orange sheets of paper, each 12 1/2x16 inches and three-hole-punched, containing paste-up negatives of front and back cover lettering and a Tony Schwartz photograph, for the 1983 paperback edition.
BOX-FOLDER 160/4 Post publication, circa 1980s
Invoices, articles, correspondence, and PR.
BOX-FOLDER 160/5 John Jay campaign case study, 1981
A photocopy of the chapter from the book.
BOX-FOLDER 160/6 Review correspondence, 1981-1983
BOX-FOLDER 160/7 Petrov interview, circa 1990s
BOX-FOLDER 160/8-9 Book draft, circa 1980s
BOX-FOLDER 160/10 Correspondence, circa 1980
Correspondence and drafts. There is one 8x10-inch contact sheet of various photos of Tony Schwartz in his office.
BOX-FOLDER 161/1-2 Research, circa 1970s-circa 1980s
Magazines, articles, correspondence, drafts.
BOX-FOLDER 161/3 Correspondence, circa 1980
Rights, colleague feedback.
BOX-FOLDER 161/4 Correspondence, 1985-05-01
BOX-FOLDER 161/5 Book, first edition, 1981
Hardback with note cards inside.
BOX-FOLDER 161/6 Book draft and research, 1977-05-23-1980-02-20
Correspondence and notes on the book draft and research materials. Includes copies of Media Industry Newsletter (MIN) column articles.
See also Media Industry Newsletter.
BOX-FOLDER 161/7 The Second God: Media in the Post-Literate Society, undated
A draft of the book with one page of notes to accompany the tabs marked throughout the draft.
BOX-FOLDER 161/8 "The Microphone as a Lens," undated
Article from the magazine Popular Photography.
BOX-FOLDER 161/9 Letter regarding The Naked Computer, 1983-01-05
Letter regarding an article Schwartz was writing for the book.
BOX-FOLDER 161/10 "Narrowcasting: Tune In Your Listeners with Radio," 1980-02-09
Letter of agreement.
BOX-FOLDER 161/11 "New Voices" column, 1969-01-1969-11
Educational Television magazines and correspondence.
BOX-FOLDER 161/12 "Nynex Impact" biography draft and article, undated
Draft of a biography and article on the impact of the telephone in Schwartz's life.
BOX-FOLDER 161/13 On Political Advertising brochure, undated
American Advertising Museum brochure.
BOX-FOLDER 161/14 "Perception or Dropouts?" 1968-04
Music Notes magazine.
BOX-FOLDER 161/15 Popular Photography correspondence and articles, 1962-12-17-1965-05
BOX-FOLDER 161/16 "Puncturing Advertising Myths," 1977-06-30
Article from Boardroom Reports.
See also Boardroom Reports in commercial client files .
BOX-FOLDER 162/1 Correspondence concerning "Radio: The Forgotten Medium," 1979-11-28-1979-12-17
Correspondence for the magazine Campaigns and Elections.
BOX-FOLDER 162/2 "Radio: Two Creative Methods," 1978-05-29
Advertising Age article.
BOX-FOLDER 162/3 "The RCA Tape Cartridge," 1959-04
Modern Hi-Fi article, number 2.
The Responsive Chord, 1960s-1992
BOX-FOLDER 162/4 Chapter drafts, 1960s-1973
Drafts of The Responsive Chord book chapters: "Introduction," "Sound in the Environment," "Education in the Global Village," "Political Communication, or, How to Package Voters," "Women's Discussion," and La Monte Young page "Dream Music."
BOX-FOLDER 162/5 Book draft, 1973
Final print draft.
BOX-FOLDER 162/6 Correspondence, 1977-08-16-1992-02-11
Reprint requests, Doubleday correspondence.
BOX-FOLDER 162/7 Master book draft, circa 1973
Master print draft with corrections.
BOX-FOLDER 162/8 Publicity, circa 1973-circa 1975
BOX-FOLDER 162/9 Fan letters and other materials, 1973-11-08-1975-01-14
Correspondence, reviews, PR drafts, radio publicity spot sales reports.
BOX-FOLDER 162/10 Publicity materials, 1957, circa 1971-circa 1980s, 2001
Book cover designs, correspondence, reviews, publicity, radio spot invoices. Included are five photographs of Anton Schwartz for the book.
BOX-FOLDER 162/11 First edition office copy, 1973
Personal office copy of the book with handwritten notes and tabs. The date “1978-09-24” is written on the dust jacket.
BOX-FOLDER 163/1 Paperback copy, 1974
BOX-FOLDER 163/2 "Hard Sell, Soft Sell, Deep Sell" and other materials, 1992
Section of the book used in a communications reader for Simon Fraser University. Also contains a section of Marshal McLuhan's Understanding Media: The Extensions of Man and "Ads: Keeping Upset with the Joneses."
See also the McLuhan correspondence file , McLuhan symposium content , and the extensive McLuhan subject files .
BOX-FOLDER 163/3 "Schwartz on Media," 1972-07
Politea article, volume 1, number 4.
BOX-FOLDER 163/4 "60 Minutes" op-ed drafts, 1968-undated
"Sound Directions," 1960s
Art Direction magazine.
BOX-FOLDER 163/5-7 Column, circa 1960s
See also "Guide for Tape Recording."
BOX-FOLDER 163/8 Correspondence relating to "Speed Hearing: Variable Velocity Comprehension," 1971-04-20-1971-05-15
Letters in response to article in BM/E magazine.
BOX-FOLDER 163/9 "Stimuli and Responses" handout, undated
A handout made by Schwartz referencing Erich Fromm's The Anatomy of Human Destructiveness.
BOX-FOLDER 163/10 "The Swinging Door to the Mind," undated
A column from an unknown publication. The column mentions Schwartz's theory on “earlids.”
BOX-FOLDER 163/11 "The Tape Around Us," 1974-08
High Fidelity article by Tony Schwartz and John Carey.
BOX-FOLDER 163/12 "Task Oriented Paid Media to Affect Public Behavior" drafts, undated
BOX-FOLDER 163/13 "The Terminology of Tony Schwartz," undated
Quick reference.
BOX-FOLDER 163/14 Drafts and original concept notes relating to "This Won't Take Long, Did It? A Prologue to the Polaroid Revolution," undated
BOX-FOLDER 163/15 "Thoughts on Political Advertising," 1972-12
CLIO article, co-author Michael Rowan.
BOX-FOLDER 163/16 "Tony Schwartz On" flier, undated
A one page flier containing remarks from Tony Schwartz on various media topics: radio, television, print, videocassettes, environmental media, and multimedia.
BOX-FOLDER 163/17 "To Replay Is to Know," undated
Article from Video Review.
BOX-FOLDER 163/18 "Toward Effective Advertising" draft, 1973
BOX-FOLDER 163/19 "TV... an Auditory Medium," 1979-02-24
TV Guide article.
BOX-FOLDER 163/20 "Using Radio" drafts, undated
BOX-FOLDER 163/21 "Using Today's Media to Change Behavior" draft, undated
Co-author John Carey.
BOX-FOLDER 164/1 Materials relating to "VCRs Turn Broadcasting into Narrowcasting," 1986-03-1986-04-04
Drafts of article, correspondence with Video Magazine, and Esquire article "The ReDecade."
BOX-FOLDER 164/2 "Voice of the City," 1953-01-12-1996-09-02
90.9 WBUR, Boston University Radio, Adventures in Music.
BOX-FOLDER 164/3 "What Does One of the Most Inventive Minds in Advertising Think about Research?" 1974-06
Writer's Digest article.
BOX-FOLDER 164/4 Drafts and correspondence relating to "What Is a Negative Political Ad?" 1988-11-23
Drafts and correspondence with New York Times for op-ed piece.
BOX-FOLDER 164/5 "What Really Matters, Searching for Wisdom in America," circa 1990s
Joke advertisement for a fake book by Schwartz.
BOX-FOLDER 164/6 "What's Water" drafts and research, 1973-1975
BOX-FOLDER 164/7 "When the Unreal Becomes Real" draft and research materials, circa 1973-undated
Next Page »

Contents List