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Series 1. Biographical and Personal Materials, 1931-2008 (continued)
Personal and family correspondence, 1941-1997
Personal correspondence to and from Tony Schwartz and his family and friends. The bulk of the material is arranged alphabetically by sender's last name (when available), although files made by Schwartz were maintained in original order whenever possible.
BOX-FOLDER 3/3-4 Personal correspondence A-M, undated
Filed alphabetically.
BOX-FOLDER 3/5-6 Personal correspondence N-Z
Filed alphabetically.
BOX-FOLDER 3/7 Benjamin A. Botkin to Tony Schwartz, 1953-02-11
Letter to Tony Schwartz signed "Ben." Based on context, the correspondent is folklorist Benjamin A. Botkin. Letter includes brief article on Tony Schwartz.
BOX-FOLDER 4/1 Marshall McLuhan to Tony Schwartz, 1973-08-30
Letter from Marshall McLuhan to Tony Schwartz about the effect of the microphone on the Catholic liturgy.
Three photocopies.
BOX-FOLDER 4/2 Tony Schwartz correspondence with Dan Streible of Velvet Light Trap, 1992-08-24-1992-09-02
Correspondence between Tony Schwartz and Dan Streible, and a copy of Velvet Light Trap, a cinema review journal from the University of Texas.
BOX-FOLDER 4/3 Correspondence copied to Tony Schwartz, 1983-02-17-1983-03-28
Ann E. Shanahan to Barbara Rubin; Larry Sabato to Tom Shales.
BOX-FOLDER 4/4 Mary, Anastasia, and Alba Somoza correspondence, 1994-11-30-1997-04-10
Copies of letters from President Bill Clinton to Mary, Anastasia, and Alba Somoza.
The Somozas were neighbors of Tony Schwartz, and Anastasia and Alba were twins with a physical disability requiring motorized wheelchairs. Tony Schwartz also collected articles pertaining to the Somozas.
BOX-FOLDER 4/5 Personal correspondence, cards, undated
Various greeting cards, birthday cards, miscellaneous other cards. Some dated, some signed.
BOX-FOLDER 4/6 Outgoing correspondence, 1941-01-01-circa 1990
Copies of correspondence drafted by Tony Schwartz; not all were necessarily sent.
BOX-FOLDER 4/7 Tony Schwartz correspondence with the New York City Sanitation Department, 1986-10-19-1986-12-16
Correspondence, photographs related to sanitation violation.
BOX-FOLDER 225/2 Tony Schwartz charcoal drawing of Louise Villetto Smith (copy), 1941
Copy of a charcoal sketch made by Tony Schwartz in 1941. Sent to Schwartz by Louise Villetto Smith in recognition of his induction into the Peekskill High School Alumni Hall of Honor.
BOX-FOLDER 4/8 Personal correspondence, hate mail, 1983-12-16-1987-12-30
Letters criticizing Schwartz.
BOX-FOLDER 4/9 A. Joseph Albert to Tony Schwartz, correspondence and insurance publications, 1984-09-25
Includes letter from A. Joseph Albert, literature promoting C.N.A Insurance, articles on A. Joseph Albert.
BOX-FOLDER 4/10 Tony Schwartz letter of support for Ricardo Maestracci and related material, 1986-06-15-1986-06-19
Letter in support of Ricardo Maestracci, a student of Tony Schwartz, in relation to an arrest for alleged fare-jumping.
Includes copies of Tony Schwartz's letter; copies of police summons for Maestracci; original and copies of Maestracci's narrative of the event; copies of unattributed advice for Maestracci and his lawyer.
BOX-FOLDER 4/11 Tony Schwartz correspondence with NAGRA, Audio Services, 1988-06-30-1989-03-13
Includes letters from Tony Schwartz to representatives of NAGRA (audio equipment manufacturer) and Audio Services (authorized NAGRA servicer/retailer) regarding misconduct on the part of Audio Services; also includes photocopies of receipts and copies of a check.
BOX-FOLDER 4/12 Reenah Schwartz to Harry M. Muheim, 1991-01-08-1992-02-10
Includes copy of article by Muheim on Leonard Bernstein with note from Muheim; letter from Reenah Schwartz to Muheim, reply from Muheim to Reenah Schwartz.
Two copies of article and letters.
BOX-FOLDER 4/13 Tony Schwartz transcribed conversation with Dr. Shintani, 1992-06-05
Shintani talks about Tony Schwartz's influence on his work on indigenous Hawaiian health issues.
BOX-FOLDER 4/14 Norman M. Kropf to Tony Schwartz, 1995-02-01
Includes obituary, funeral service materials from the service of Norman A. Kropf, his father and Tony Schwartz's high school art teacher.
BOX-FOLDER 4/15 Frank and Caroline Mouris to Tony and Reenah Schwartz
Letters, cards, and collages from Frank and Caroline Mouris.
Awards, honorary degrees, 1960-2001
Awards, certificates, photographs, and correspondence pertaining to awards and honors given to Tony Schwartz.
BOX-FOLDER 5/1 Tony Schwartz awards, honors, 1959-10-05-2001-02-09
Includes a fax from Steve Cohn to Tony Schwartz with Media Industry Newsletter mention of Schwartz being honored by the American Association of Political Consultants; program for "A Salute to Tony Schwartz" seminar at the Museum of Television and Radio, 1998-04-07, with remarks by Bill Moyers (see box 201 for color photographs of the event); material on the NYMRAD (New York Market Radio Broadcasters Association) awards, 1986 ; and items from the National Academy of Recording Artists, 1959.
BOX 214 International Advertising Association silver medal to New Sounds, Inc., for "Linda B.," 1992
Framed 10x13x1 1/2 inch IAA award, given under the auspices of the 1992 New York Festivals, to Tony Schwartz's New Sounds, Inc. "... in recognition of an outstanding achievement in the creation and production of public service advertising."
BOX 215 National ALS Foundation plaques awarded to Tony Schwartz, 1980 , 1982
Two framed "thank you for caring" plaques: 1980 award, 7x5x 3/4 inches; 1982 award, 10x8x7/8 inches.
BOX 216 United Nations Department of Public Information finalist award to New Sounds, Inc., for "Linda B.," 1992
Framed 10x13x1 1/2 inch UNDPI award "... presented in conjunction with the International Advertising Association and the New York Festivals for outstanding achievement in Public Service Advertising which best exemplifies the ideals and goals of the United Nations."
BOX 224 CLIO awards for Vick's Formula 44 cough syrup radio commercials, 1970
Two framed 16 1/2x9 1/4x1/2 inch awards presented to Benton & Bowles (advertising agency) and New Sounds, Inc. (Tony Schwartz's production company), at the American Television and Radio Commercials Festival, 1970 CLIO Awards, New York City. One award was for the cough syrup ad "Close Places," the other for "Elevator 1." Both were originally aired in 1969.
BOX-FOLDER 225/3 Kentucky Colonel commission for Tony Schwartz, 1979-02-09
Two copies (each 17x11 inches) of a Kentucky Colonel commission for Schwartz from commonwealth of Kentucky Governor Julian M. Carroll.
BOX 201 "A Salute to Tony Schwartz" color photographs, 1998-04-07
Eighty-seven color, 5x7 inch photographic prints taken of participants and family members at "A Salute to Tony Schwartz," a seminar held in 1998 at the Museum of Television and Radio. Included are images of Tony Schwartz; his wife Reenah Schwartz; his colleague and friend Ann Weiss; seminar moderator Jennifer Lewis; and seminar participants David Hoffman, Kathleen Hall Jamieson, Charles Osgood, Burt Manning, Joe Napolitan, and Mike Pertschuk.
See box 5/1 for the program describing the event.
BOX-FOLDER 5/3 Pratt Institute honorary degree forms, 1964-11-25-2000-11-20
Pratt Institute honorary degree recommendation form; letter of recommendation from Bill Moyers; letter of recommendation from Kevin Gatta to Thomas F. Schutte; Pratt Alumnus profile on Tony Schwartz.
BOX-FOLDER 5/4 Awards of merit from Communication Arts, circa 1969-circa 1970
Certificates for awards of merit for 1969 and 1970 from Communication Arts magazine.
BOX-FOLDER 5/5 Materials relating to an honorary doctorate from Stonehill College, 1986-05-18-1986-05-20
Commencement programs, announcement, thank-you letter from Tony Schwartz, all related to Schwartz's honorary doctorate from Stonehill College.
BOX 217 Tony Schwartz's honorary doctorate in communication arts from Stonehill College, 1986-05-18
Leather-bound 11x11 inch honorary doctor of communication arts degree. Features a color photograph of Schwartz receiving the degree during the college's May 18, 1986, commencement ceremony on the inside left of the folder and a typed tribute to Schwartz signed by Stonehill College president Rev. Bartley MacPháidín on the right.
BOX 201 Color photographs of Tony Schwartz and officials at Stonehill College commencement ceremony, 1986-05-18
Two color 8x10 inch photographic prints of Tony Schwartz, Stonehill College president Rev. Bartley MacPháidín, and an unidentified college official taken at the 1986 Stonehill College commencement ceremony during which Schwartz was awarded an honorary doctorate in communication arts.
BOX-FOLDER 5/6 Resolution honoring Tony Schwartz from AICUM, 1985-06-08
Resolution recognizing Tony Schwartz from Frank A. Tredinnick, Jr., for the Association of Independent Colleges and Universities in Massachusetts (AICUM).
Two photocopies.
BOX-FOLDER 5/7 List of awards presented to Tony Schwartz, circa 1960-circa 1992
Two lists of awards presented to Tony Schwartz.
BOX-FOLDER 5/8 Tony Schwartz letter regarding an award from the Gleitsman Foundation, 1998-06-24
Letter from Alan L. Gleitsman regarding Citizen Activist award. Enclosure (certificate) not in folder.
See also Gleitsman Foundation file .
BOX-FOLDER 5/9 Material related to NYMRAD (New York Market Radio Association) awards, 1983-03-16-1983-03-28
Programs, photographs from NYMRAD awards ceremony; articles and press about Tony Schwartz winning awards for local new advertiser and local public service.
See also box 5/1 for general awards materials, New York City Fire Department , and Patrolmen's Benevolent Association .
Publications about Tony Schwartz, 1951-2008
Magazines, clippings, and photocopies of articles about Tony Schwartz, as well as photographs and publicity material. The bulk of material was arranged alphabetically by publication title (when known).
Tony Schwartz biographies, 1979-1994
Drafts of biographies, including stand-alone works and brief biographical publicity materials.
BOX-FOLDER 5/10 Tony Schwartz biographical introduction manuscript
BOX-FOLDER 5/11 Tony Schwartz biographical articles, press releases, 1979-1988-10-99
Includes a Tony Schwartz biography from Who's Who in Writers, Editors and Poets; a statement of purpose written by Schwartz; "Tony Schwartz, Genius," by Mill Roseman, Communication Arts; press releases for Guerrilla Media and the "Schwartz Project" with David Hoffman; and a brief biography in PAC Manager newsletter.
BOX-FOLDER 225/4 Tony Schwartz brief biography in PAC Manager newsletter, 1979
Three copies, each 15x11 inches. From the National Association of Manufacturers.
BOX-FOLDER 5/12 Tony Schwartz resume material, circa 1990
Includes biographical texts and computer-rendered portraits of Tony Schwartz; also includes promotional material for Bell Labs remote lecturer equipment.
BOX-FOLDER 5/13 Tony Schwartz brief biography, circa 1990
The original typewritten copy is included. Photocopies of four brief biographies of Tony Schwartz; a biography by Kathleen Jamieson (1992-04-27).
BOX-FOLDER 6/1 Tony Schwartz biographical pieces, 1991-04-26-1993-10-04
Includes a fax, with a six-page biography, from Tony Schwartz to Loretta Barrett and a fax from Michael Dainard Associates to Loretta Barrett with a chapter list and names.
Note on Dainard fax: "F.Y.I.: You never saw this T.O.C. - Tony had me delete it. He said 'This book is supposed to be about me, not them.' I have to explain that it is him as seen and glorified by other people. Best, Michael."
BOX-FOLDER 6/2-5 Tony Schwartz biography drafts from Michael Rowan, 1992-07-09-1992-08-05
Includes three copies of a biographical narrative sketch by Michael Rowan; memo to Tony Schwartz and Loretta Barrett about the structure of Schwartz's biography.
BOX-FOLDER 6/6 Partial draft of untitled book by Michael Rowan, 1989-04
Includes a chapter on Tony Schwartz.
BOX 6-7 Drafts of a Tony Schwartz biography by Michael Dainard, circa 1994-circa 1996
BOX 6 (4 folders)
BOX 7 (4 folders)
Photocopy of Evoked Recall, an unpublished biography of Tony Schwartz; three photocopies of "Tony Schwartz (an Overview)," a brief biography of Schwartz; notes on the biography by "Lisa"; multiple drafts of the body of the biography; and an "overview" document labeled "seeking publisher."
BOX-FOLDER 219/1 Photographs relating to Evoked Recall by Michael Dainard, 1993-06
Six color images (each in several copies), produced by a laser printer, of Tony Schwartz posing or working in his home studio; two of the images include [Michael Dainard?]. Prints are 8 1/2x11 inches or smaller, and some are stapled or pasted together. The pictures were probably intended for inclusion in Dainard's Tony Schwartz biography, Evoked Recall.
BOX-FOLDER 7/5 David Hoffman interview with Father John Culking, undated
Interview about Tony Schwartz and Marshall McLuhan.
BOX-FOLDER 7/6 Ann Weiss interview about internship with Tony Schwartz, 1994-06-05
Interview with Ann Weiss about her experiences as Tony Schwartz's intern. Recorded by phone; interviewer not identified.
BOX-FOLDER 7/7 CBS interview with Senator Warren Rudman about Tony Schwartz, 1988-07-06
Interview with Senator Warren Rudman about Tony Schwartz.
BOX-FOLDER 7/8 Egalton Inst. [Eagleton Institute of Politics?] student report, undated
Article about a student's experience working for Tony Schwartz. Consists of both typed pages and hand written journal entries as well as two Doonesbury cartoons.
BOX-FOLDER 7/9 Campaigns & Elections interview with Tony Schwartz and correspondence, 1980-06-08-1981-07-06
Correspondence between Tony Schwartz and Stanley Foster Reed concerning an interview in Campaigns & Elections, spring 1981. File includes a copy of the publication.
BOX-FOLDER 7/10 Luisa Kreisberg essay on Tony Schwartz, undated
Luisa Kreisberg essay titled "Daisy: Twenty Years Later."
BOX-FOLDER 7/11 Raymond Dasher closing remarks on the New York World's Fair, 1964-1965
A printout of Dasher's remarks and a program from the New York World's Fair.
BOX-FOLDER 7/12 Gossip column about Tony Schwartz, 1961-09-18
Photocopy of a clipped gossip column; publication title unknown.
BOX-FOLDER 8/1-3 Published articles about Tony Schwartz, A-M, 1951-2008
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