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| Container | Contents | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Project File, 1934-1988 (continued) | |||||||||||||
| International test, 1971-1972, undated See also Oversize | |||||||||||||
| (2 folders) | |||||||||||||
| National test | |||||||||||||
| Chilean export, 1971, undated See also Oversize | |||||||||||||
| Miscellany, 1971-1972, undated | |||||||||||||
| (2 folders) | |||||||||||||
| Tests | |||||||||||||
| Nos. 1-2, 1971, undated | |||||||||||||
| (2 folders) | |||||||||||||
| BOX 146 | No. 3, 1971, undated See also Oversize | ||||||||||||
| No. 4 | |||||||||||||
| Miscellany, 1971-1972, undated | |||||||||||||
| Presentation boards, undated | |||||||||||||
| Tabulation sheets, undated | |||||||||||||
| Nos. 5-6, 1971-1972, undated | |||||||||||||
| (2 folders) | |||||||||||||
| Preliminary tests, 1971, undated | |||||||||||||
| Service station test | |||||||||||||
| Correspondence and memoranda, 1971-1972, undated | |||||||||||||
| Miscellany, 1971-1972, undated See also Oversize | |||||||||||||
| Photographs, circa 1971 | |||||||||||||
| Summary of In-Station Interviewing..., 1972 | |||||||||||||
| Test schedules, 1970-1971, undated | |||||||||||||
| BOX 147 | Federal Highway Administration, Establishment of a Road Side Rest Area Water Supply..., 1967-1971 | ||||||||||||
| Federal Reserve System, Office Space Analysis, 1965-1966 | |||||||||||||
| Federated Department Stores, leisure market studies, 1965-1967 | |||||||||||||
| Foley Brothers, Merchandise Planning, undated | |||||||||||||
| Formica Corp. | |||||||||||||
| Consumer Attitudes Concerning Formica Wall Tile, 1959 | |||||||||||||
| Formica 'Celestial' Pattern Test, 1961 | |||||||||||||
| Trends and Opportunities for Formica in the Decorative Laminate Market, 1964-1965 | |||||||||||||
| (2 folders) | |||||||||||||
| Fostoria Glass Co., Merchandising and Sales Analysis Report, 1956 | |||||||||||||
| BOX 148 | General Concentrate Corp., Distribution and Marketing Recommendations, 1962 | ||||||||||||
| General Electric Co., Domestic Cooking Device Concepts for 1960, 1956 | |||||||||||||
| Gimble Brothers | |||||||||||||
| New York, N.Y., Analysis and Master Plan, 1948 | |||||||||||||
| Pittsburgh, Pa., circa 1953 | |||||||||||||
| Gordon Baking Co., Consumer Survey of Bread Wrapper Recognition Characteristics, 1954 | |||||||||||||
| Gorton Corp., 1972 | |||||||||||||
| Grant Pulley and Hardware Co., Market and Pre-Design Analysis, 1953 | |||||||||||||
| Graphic Arts Marketing Information Service, Packaging in the Seventies, 1970 | |||||||||||||
| Great Atlantic and Pacific Tea Co., A & P brand mark study, 1969-1971, undated | |||||||||||||
| H. J. Heinz Co., 1971, undated | |||||||||||||
| Hallmark Cards | |||||||||||||
| The Hallmark Model Store, 1962 | |||||||||||||
| (2 folders) | |||||||||||||
| First Presentation, Pilot Phase, 1961 | |||||||||||||
| BOX 149 | Hilton Hotels Corp., Marketing New Hilton Products, 1960 | ||||||||||||
| Ideax Corp., Report of a Dealer and Consumer Product Study, 1957 | |||||||||||||
| Intercontinental Hotels Corp., Hotel Nacional, Havana, Cuba, study, 1958 | |||||||||||||
| Internal Revenue Service, A Plan of Integrated Visual Identification and Design Standards, 1964 | |||||||||||||
| International Harvester Co. | |||||||||||||
| Program for Prototype General Line Branches, 1948 | |||||||||||||
| Program for Prototype Motor Truck Branches, 1948 | |||||||||||||
| J. A. Kirven Co., profit planning report, 1948 | |||||||||||||
| J. W. Robinson Co. | |||||||||||||
| Profit Planning Analysis, 1951 | |||||||||||||
| Study of Sales Audit Functions, 1951 | |||||||||||||
| Johns-Manville Corp., The Housing Market and Building Materials, 1964 | |||||||||||||
| Kimberly-Clark Corp., Women's Use of Facial Tissues, 1963 | |||||||||||||
| Koehler Manufacturing Corp., Koehler Consumer Reaction, New Product Ideas, 1966 | |||||||||||||
| Leeming-Pacquin Co., Consumer Acceptance of Hand 'n Glove, 1965 | |||||||||||||
| Libby-Owens-Ford Co., Surface Decorations Preferred by American Housewives, 1963 | |||||||||||||
| BOX 150 | Lionel Corp. | ||||||||||||
| Concept for a Recreational Retail Complex, 1972 | |||||||||||||
| Correspondence and memoranda, 1971-1973, undated | |||||||||||||
| Pilot study, 1972 | |||||||||||||
| Research data, 1967-1973, undated | |||||||||||||
| Lister and Butler, Inc., Sales/Marketing Function, undated | |||||||||||||
| Magnavox Co., A First Look at Growth Potential for Marine Navigation Electronic Devices Used in Pleasure Boats, 1960 | |||||||||||||
| Mandel Brothers, Profit Planning Analysis, 1952 | |||||||||||||
| Manufacturers Hanover Trust Co., Design Criteria, Manufacturers Hanover Trust Co. ATM Project, circa 1979 | |||||||||||||
| Maritime Administration, Proposed Research-Design Program, 1961 | |||||||||||||
| BOX 151 | Martin-Marietta Corp., Closed ecology facility and mobile home studies, 1969-1970 For additional material see Container 188, Habitability Study, Earth Orbital Space Stations | ||||||||||||
| Matthew Fox Co., Appraisal of Consumers' Interest in Stamp Plans, 1962 | |||||||||||||
| May Department Stores Co., Systems Approach for the Share of the Market, circa 1959 | |||||||||||||
| McCray Refrigerator Co., 1946 | |||||||||||||
| McCurdy and Co., Study of the Geneva, N.Y., Retail Market, 1954 | |||||||||||||
| Meier and Frank, 1950 | |||||||||||||
| Miller and Rhoads, 1953 | |||||||||||||
| Miscellany, 1967-1973, undated | |||||||||||||
| Mogen David Wine Corp., 1970-1971, undated | |||||||||||||
| Monmouth County, N.J., Economic Survey of Monmouth County, circa 1950 | |||||||||||||
| Monsanto Co. | |||||||||||||
| Retail Store Fixtures and Components, 1968 | |||||||||||||
| Vinyl Siding, 1964 | |||||||||||||
| Music Corp. of America, A Name Study, Vols. I-II, 1969 | |||||||||||||
| Nabisco | |||||||||||||
| Consumer Research: Two Package Designs for Freezer Pre-Formed Cookies, 1966 | |||||||||||||
| BOX 152 | Merchandising, Packaging, and Sales Analysis report, Vols. I-III, 1953-1955 | ||||||||||||
| (3 folders) | |||||||||||||
| Miscellaneous reports, 1953, 1959-1963 | |||||||||||||
| Nabisco Trademark and Brand Name Research Investigation, undated | |||||||||||||
| Package engineering study, 1957-1961, undated | |||||||||||||
| Paper products, 1973, undated | |||||||||||||
| A Survey on Consumers' Reactions to Vital Bread, 1963 | |||||||||||||
| National Cash Register Co., 1973 | |||||||||||||
| National Convenience Stores, A Name Study for National Convenience Stores, 1974-1975, undated | |||||||||||||
| National Physicians Advisory Board, Opinions Concerning Corporate Activities in Selected Medical Fields, 1959 | |||||||||||||
| Neue Warenhaus, A. G., Preliminary Study of Retail Operation, 1969 | |||||||||||||
| BOX 153 | Northrup Aviation, The Potential Market for Air Curtain Doors, 1961 | ||||||||||||
| Olympia Brewing Co. | |||||||||||||
| Correspondence and memoranda, 1973-1974, undated | |||||||||||||
| Miscellany, 1971-1973, undated | |||||||||||||
| The Packaging of Beer, 1973 | |||||||||||||
| Omar, Inc., The Special Freezer Plan, 1953 | |||||||||||||
| Optical Scanning Corp., 1970-1972, undated | |||||||||||||
| Orchard Paper Co., A Marketing and Design Analysis of Beauty-Matched and Color Festival in the Marketplace, 1963 | |||||||||||||
| Pennsylvania Railroad | |||||||||||||
| Proposed Parking Facilities and Passenger Station, undated | |||||||||||||
| Way Station Standards, 1950 | |||||||||||||
| Pico-Westwood Market Area Survey, circa 1949 | |||||||||||||
| Public Finance Co., Survey Report, 1951 | |||||||||||||
| Puerto Rico Industrial Development Co., craft development programs, 1962-1963 | |||||||||||||
| Purity Food Stores, Prototype General Merchandise Store, 1961 | |||||||||||||
| R. J. Reynolds Tobacco Co. | |||||||||||||
| Color testing, 1971, undated | |||||||||||||
| Semantic Analysis--Vantage as a Product Name, 1970 | |||||||||||||
| BOX 154 | R. Wallace and Sons Manufacturing Co., Marketing, Design, and Product Presentation Analysis, 1956 | ||||||||||||
| Ragland's, 1950 | |||||||||||||
| Research projects, lists of, undated | |||||||||||||
| Royal Worcester Porcelain Co., Royal Worcester Consumer Research, 1969 | |||||||||||||
| Shell Chemical Co. | |||||||||||||
| The Design Training Program, 1962 | |||||||||||||
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