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General Correspondence, circa 1915-1955 (continued)
Weld, Philip G.
Welles, Sumner
Wheeler, John N.
BOX 29 REEL 21-22 Wherry, Kenneth S.
White, Florence D.
White, William A.
Wilbur, Curtis D.
Wiley, Louis
Williams, Cranston
Williams, Eugene F.
Williams, J. Gates
Wise, Stephen S.
World See also Container 26, Swope, Herbert B.
1915-1924
(5 folders)
BOX 30 REEL 22-23 1925-1930
(5 folders)
BOX 31 REEL 23 1931
(3 folders)
Wyatt, Wilson W.
“Y” miscellaneous
“Z” miscellaneous
Ziegfeld, Florenz See Container 21, Municipal Theatre Association of St. Louis
Unidentified
BOX 32-126 REEL 24-104 Business File, 1910-1955
Papers relating to the St. Louis Post-Dispatch.
Arranged alphabetically and grouped by year where there are large numbers of papers.
BOX 32 REEL 24 Adams, J. M., 1920-1924
Advertising
Advertising Bureau, 1939
Advertising Council, 1951
Analyses, other cities, 1929-1941
(3 folders)
Beckwith, S. C., Agency, 1917-1923
Better Business Bureau
General, 1917-1932
Confidential reports, 1923-1941
(2 folders)
Billionarea campaign, 1927
Boycotts, 1940-1943
Burbach, George M.
1919-1926
(2 folders)
BOX 33 REEL 24-25 1927-1940
(12 folders)
BOX 34 REEL 25 1940-1941
Burbach's staff, 1929-1938
Business office “must,” 1936-1940
(2 folders)
Censorship
General
1929-1939
(6 folders)
BOX 35 1940-1955
(2 folders)
New York Times
Chambers, 1939-1944
(3 folders)
Classified, 1939-1955
(3 folders)
BOX 36 REEL 26-27 Code of ethics, 1930-1935
Color, 1929-1952
(2 folders)
Columns, reading and advertising, 1946
Comics, 1939
Commercial advertising, 1913-1941
Complaints, 1933-1955
(3 folders)
Costs, 1927-1937
Department store advertisements, 1919-1952
(3 folders)
BOX 37 REEL 27 Department store boycott
1920-1939
(10 folders)
BOX 38 REEL 28 1939
(1 folder)
Department store rate controversy, 1928
Dietrich, B. J., 1930-1939
Efficiency, 1930-1938
Estimates, 1920-1927
Evening advertising campaign, 1932
Famous-Barr, 1941-1942
Financial section, 1927-1931
Globe Democrat, 1928-1938
Local advertising, 1925-1948
Manager and staff, 1919-1938
Metropolitan Group, 1949-1954
Milline rates
Municipal advertising campaign, 1920-1922
BOX 39 REEL 28-29 National advertising, 1924-1946
Office advertising, 1921-1950
Proposed program, 1951-1952
Pulitzer, Joseph (1913-1993), 1937-1939
Radio advertising, 1925-1927
Rate differential, 1935-1938
Rates, 1920-1954
(2 folders)
BOX 40 REEL 29 Spread file
Real estate, 1925-1940
Religious advertising, 1944-1955
Reports, 1941-1953
(5 folders)
Revenue, 1923-1937
Rotogravure, 1920-1950
Rowden, Fred F.
1942-1948
(2 folders)
BOX 41 REEL 30 1949-1955
(4 folders)
Shopping News, 1927-1933
Special sections, 1950-1955
Split-run, 1942
Staff, 1939-1944
Sunday, 1927-1940
Surveys, 1930-1937
Want ads, 1920-1936
BOX 42 REEL 30-31 Advertising Club of St. Louis, St. Louis, Mo., 1924-1939
Alexander, Roy, 1927-1929
American Newspaper Guild
Closed shop
Contract negotiations
1938-1939
(3 folders)
BOX 43 REEL 31-32 1939-1950
(5 folders)
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