Public relations counsel. Correspondence, memoranda, research notes, speeches, articles, book drafts, surveys, reports, publicity material, scrapbooks, photographs, printed matter, and other material documenting Bernays's career as a pioneer in the field of public relations and the development of that profession and its influence on American society.

Author, social historian, and advertising executive. Correspondence, writings, speeches, research files, and scrapbooks documenting Carson's activities in advertising and writing American social history.

Investment banker, financier, public official, and owner of the Washington Post . Correspondence, memoranda, minutes, diaries, oral history interviews, speeches, writings, congressional testimony, press statements, financial papers, family papers, biographical material, printed material, scrapbooks, photographs, and other papers relating to Meyer's life and career.

Advertising executive. Correspondence, advertising proposals, market research reports, speeches, writings, and printed matter relating primarily to Ogilvy's advertising career as an executive and businessman.

Advertising executive. Correspondence, articles, speeches, biographical material, and printed matter documenting Rubicam's career as cofounder and later as chairman of the board of the Young & Rubicam advertising firm. Some material reflects his earlier work as writer for the advertising agency N. W. Ayer & Son.

Broadcast executive. Correspondence, memoranda, subject files, speeches and writings, minutes of meetings, drafts, testimony, typescripts, reports and studies, interviews, transcripts, awards and citations, press clippings and releases, printed matter, and miscellaneous items relating primarily to Stanton's career as president and vice chairman of the board of directors of the Columbia Broadcasting System, Inc.